Welcome to Episode 071 of Optimized Ecommerce – How to Leverage Reviews Through Social Proof. I’m your host, Tanner Larsson, CEO of BGS.
BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.
Mariana Dourado is one of the BGS Revenue Optimization Experts. She’s been with BGS for a long time now. She works on our amplified partner stores and helps out in different areas when it comes to optimizing split testing, running data tests, and scaling large e-commerce stores. She has a lot of skills in that area.
Here’s just a taste of what we talked about today:
Mariana discussed the reasons why reviews are so important.
Reviews are one of the most important elements on a website, they’re a huge trust factor on the site because it’s user-generated content. Store owners definitely need a lot of attention in that area.
The reason why reviews are so important is that people don’t want to buy something where there’s an unknown factor, they want to know that other people have been there before them that have been satisfied, and that, it’s legitimate. Reviews give that extra trust factor and that extra kind of warm, fuzzy feeling before they make the purchase.
But reviews are not always something people could do with every store or launch a new product.
And then, Mariana talked about what can people do when they don’t have reviews on their website yet.
If a specific product doesn’t have any reviews yet, what they have to do is hide it until they have hidden the reduced widget in the review section. This should be done until they get those reviews because they don’t want to discourage users. Or if there are some customers who made a purchase, they might not like it enough to leave a review which is something that should be avoided.
What needs to be focused on is getting reviews. So that they can incentivize users by offering discounts or other offers. But while reviews are not present on the site yet, they can hide the widget in the review section.
We also discussed a few other fun topics, including:
- Better ways to leverage bad reviews.
- The best way to implement reviews on an e commerce store.
- Recommended apps in implementing review processes.
But you’ll have to watch or listen to the episode to hear about those!
How To Stay Connected With Mariana Dourado
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Also, Mariana mentioned the following items on the show. You can find that on: