Optimized Ecommerce EP 060 – Reaching Ecom Business Success through Storyline & Customer Value

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Business Tech Ninjas Jun 16, 2021

Welcome to Episode 060 of Optimized Ecommerce – Reaching Ecom Business Success through Storyline & Customer Value. I’m your host, Tanner Larsson, CEO of BGS.

BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.

Deven Davis started out as a customer of BGS through our book, The Ecommerce Evolved, Soon, he attended the BGS event and joined our Ecom Insider Program. Devin instantly became a close family member of BGS and went through the entire gamut of the BGS ecosphere.

Having a flair for business and a love for e-commerce, Deven and his wife now run a very successful online jewelry business. In fact, Deven is also one of our BGS 8-Figure awardees.

Here’s just a taste of what we talked about today:

Deven shared a little bit about his background and his ecom journey.

During the lowest point of Deven’s life, he started his ecom business by watching Youtube videos on an old laptop. He sold hand sanitizers.

At that time, the ecom was a failure, but he had good wholesale clients. But more importantly, Devin regained his confidence through that business.

In the meantime, his wife Kim worked as a part-time sales assistant at their friend’s jewelry store in Costco. Then just a couple of years later, she was running the company!

They saw an opportunity and decided to leave the hand sanitizer company and convinced their business partners to sell pieces of jewelry online. After weeks of gaining knowledge and skills about ecom, they officially launched their online store.

Then, Deven discussed how they operate their business.

The main focus in Deven’s ecom business is to build a brand through a storyline rather than through a widget. They give people unique stories about Italian jewelry craftsmanship.

This has become their basis for all the things they do in their store. Setting them apart from other brands.

Another element that made their business successful is being intentional about building relationships with their customers. Deven’s team spent their time courting customers so they could maintain an ongoing relationship with them and create circumstances where people come back over and over again.

We also discussed a few other fun topics, including:

  • Deven’s ecom store revenue percentage from email.
  • How to deliver customer value in any way possible?
  • Reasons why you can’t bring your needs to the marketplace.

But you’ll have to watch or listen to the episode to hear about those!

How To Stay Connected With Deven Davis

Want to stay connected with Deven? Please check out their social profiles below.


Also, Deven mentioned the following item/s on the show. You can find that on: