Optimized Ecommerce EP 052 – How Does Qualitative Research Drive Conversions?
Today on The Optimized Ecommerce, Haley Morgan returns for the third time to talk with Tanner Larsson about a topic that may sound boring for some, but can actually lead to big wins at the back of your store. And that is Qualitative Research. Join us in today’s episode and learn how you can
Welcome to Episode #052 of Optimized Ecommerce – How Does Qualitative Research Drive Conversions? I’m your host, Tanner Larsson, CEO of BGS.
BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.
Haley Morgan returns on the show for the third time around! She is one of our Revenue Optimization Experts and has been with BGS for a long time now.
But first, a little back story. Before Haley started working with BGS, she built a seven-figure store within a four month period and did really well with that. She was also the youngest person who ever joined our Black Label Mastermind. After that, she found out that she liked the optimization side of the business more than running the store. So, she wound up working with us which we are super grateful for.
Here’s just a taste of what we talked about today:
Haley discussed what Qualitative Research means.
There are two forms of research methods that are utilized. One is Qualitative Research, this research method tells you why or how something is happening. Whereas Quantitative Research tells you how much of something is happening.
An example is, how much of the CTAs (Call to Actions) are being clicked or filled in the blank at any event. This gives an inside look at the reason it’s happening. So if the CTA is being clicked 1000 times, what is that reason? Why is that happening?
Then, Haley takes us through some of the Qualitative Research methods that she often uses.
There are many forms of Qualitative Research. But the ones that Haley often utilizes are on-site polls, post-purchase surveys, and user testing.
There are many programs that can help with those three forms. Some of them are, TryMyUI, usertesting.com, and user testers.io. For on-site polls, you can use Lucky Orange, which has session recordings, heat maps, scrolled up maps, and other great features. Then for post-purchase survey emails, you can use Klaviyo or Wufoo. Google Forms can also be used to create the actual survey, that can be linked to your email service provider.
We also discussed a few other fun topics, including:
- An overview of user testing, on-site polls, and post-purchase surveys.
- Things you need to do when the research method doesn’t get any responses.
- Haley’s biggest wins in performing Qualitative Research.
- The duration and frequency of performing the Qualitative Research Method.
But you’ll have to watch or listen to the episode to hear about those!
How To Stay Connected Haley Morgan
Want to stay connected with Haley? Please check out their social profiles below.
- Website: BuildGrowScale.com
- Facebook Profile: Facebook.com/haley.m.spindler
- LinkedIn Profile: Linkedin.com/in/haleymspindler
- YouTube Channel: Youtube.com/channel/UC-g_rSibfzEBc3Q9Ye5sMHA
Also, Haley mentioned the following items on the show. You can find that on:
Tanner Larsson 0:07
Hey everybody, welcome back to the Optimized Ecommerce podcast. I’m Tanner Larsson. And today we’re joined by another guest from the BGS team, a repeat guest actually is probably her third or fourth time here right now. Haley Morgan. Now Haley has been with us for a really long time. And actually, before she started working with BGS, she actually built a seven-figure store, in about a four month period did really, really well with that, and was the youngest person ever to join our Black Label mastermind. And then after that, she kind of found out that she liked the optimization side of things more than really running the store and kind of wound up working with us, which we’re super grateful that she did. But today, we’re going to talk about some cool stuff, which actually sounds really boring. It’s cool, but boring, okay, when you hear it, because it’s called qualitative research. And only people like Haley get excited when you say qualitative research because she’s really the only one who knows what that means. But it sounds boring, but I promise you it can lead to really big wins on the back of your store that are not necessarily split test related and stuff like that, you get to really deep dive way down into your customer data and stuff like that. And things you would have never expected to find that you find doing this kind of stuff. Now, we have in multiple podcasts talked about different aspects of qualitative research. We’ve talked about user testing before, we’ve talked about a survey and your customers and things like that. But Haley is putting it all together in one episode where it will hopefully tie things together. And then if you want to go deep dive and say she talks about user testing, want to get a whole user testing episode, you can go listen to our user testing episode and really deep dive. And then also everything she’s talking about here. We also cover super, super deep in our blog at buildgrowscale.com forward slash blog. There are extensive detailed articles covering all the different aspects of qualitative research. So if you really want to go down this rabbit hole, and really optimize your site, using this kind of stuff, we’ve got you covered. Alright, so Haley, thank you for joining us today.
Haley Morgan 2:21
Yeah, thank you for having me. I’m excited.
Tanner Larsson 2:24
All right, so how about we start with you just explaining to the layman what qualitative research means and what it is?
Haley Morgan 2:34
Yeah, so there are two forms of research methods that we utilize. And one is qualitative. And that just means that it’s a research method that tells you why or how something is happening. So whereas the quantitative research method would tell you how much of something is happening, so how much this CTA is being clicked or fill in the blank, any event, this kind of gives you an inside look at the reason it’s happening. So the CTA is being clicked 1000 times, what is that reason? Why is that happening? And that is what qualitative research will give you the why and the how.
Tanner Larsson 3:15
Gotcha, so it actually helps backup the data from the quantitative testing. And tell you why those things are happening at the same time as giving you ideas in the qualitative sense to figure out more things to test on the quantitative side.
Haley Spindler 3:30
Yeah. So when I’m using this research method, for the quantitative research I use, not just me, the team uses Google Analytics. And with that, I might find through event tracking, that will say the Add to Cart button is not being clicked very much. And that’s why the product page is performing pretty low, or pretty poorly I should say. Now, I might look into forms of qualitative research to tell me why and to help me hypothesize what to do to fix that issue. So that’s how I use qualitative research.
Tanner Larsson 4:07
Cool. So guys, again, it’s kind of geeky, and it is, but it’s actually quite a fairly simple, straightforward process to gather this information. It’s actually much geekier on the split test and quantitative side than it really is on the qualitative side. So we’re gonna stop talking in big words and start talking about how you actually do it. Right. So, Haley, why don’t you take us through some of the methods that you use for qualitative research and why you use each one?
Haley Spindler 4:38
Yeah, sure. So there are many forms of qualitative research. The ones that I use most often are going to be on-site polls, post-purchase surveys, and user testing. Those three are going to be the most utilized by me. There are many software’s that can help you with those three. Particularly, there are many handfuls of user testing software, there’s TryMyUI, usertesting.com user testers.io. And those are just the ones right off the top of my head. On-site polls, we work with Lucky Orange, which we love, that’s been super great for us. And that would also give you session recordings, which is a phenomenal tool to use as well, which would also give you scroll, heat maps, scrolled up maps, just a whole slew of other forms of qualitative research. But the onsite poll is the golden nugget of Lucky Orange. So there’s that for post-purchase survey emails. There are so many things that you can do, particularly just hooking it up to Klaviyo to send out or, or whatever your email provider would be just hooking up there. And then, I know, in the past, we’ve used Wufoo, you could also use Google Forms to create the actual survey, that you would link to your email service provider. So there are so many things that you can do, but those are the kind of what we do here. So those are going to be the things that I recommend because I know that they work.
Tanner Larsson 6:31
Give an overview of each one like. So let’s start with user testing. What is user testing? Just for high level.
Haley Spindler 6:39
User testing would be, for example, I’m working my own store and the listeners and will use TryMyUI, that’s what we currently use, I might sign up for TryMyUI buy some of their tokens, or if only 10, 10 is kind of what I would recommend that the user use. And by 10, tests, I have to create a test. So what that means is that I’m creating a little quiz. And it might say, question number one, can you explain what the store is? Or what it is that the store is offering? I should say, if the person is able to answer and they get it right, then your messaging is pretty clear. Or can it can be assumed that it’s pretty clear. And you can move on from that. If the user is unable to provide a clear answer to that thing. clearly, your messaging is, I don’t want to say subpar. It’s also harsh. But subpar is only where that’s coming to my head. So it might be subpar. And could use a little bit of work. Your second question might be using the header navigation, navigate to the sale page and add an item worth $30 to your cart. Now, if the navigation is unclear, your filters are unclear, your score pie is unclear anything like that, the user completing this test is not going to be able to do so. And therefore you might be able to say all right, this needs work. And use the points in which they’ve gotten held up to optimize. So if they’re not able to even identify what the header navigation is, it could be that the person just doesn’t know what that lingo means. So you might need to revisit the test and change it. Or it could be that your header navigation is just not obvious that it is the header navigation. So one thing that I do want to highlight is that I often don’t really pay attention to what the user is saying just what the user is doing.
Tanner Larsson 8:42
They were recording their screen while they answer all these questions, right? And tossing is to you.
Haley Spindler 8:50
Yes, the screen and microphone are being recorded. So an example of this, I was just watching some of the recordings for a clothing brand that I work with right now. And this lady just kept tearing into it. Oh, this isn’t really my style. Oh, gosh, I hate this. I hate that I hate this. And I was actually getting bombed out listening to her. I’m like, I spent a lot of time doing this. And but then she was saying how much she hated it. I was like, but she’s able to use it. She might not be my target demographic. And in fact, I don’t necessarily believe that she was particularly for this. It was like, more Midwestern women who are 35 plus and follow to some degree religion, whether it’s Christianity or some form of Christianity, and that was their target demographic. I don’t believe that she was a target demographic. So I didn’t really hold much weight to the words that she said. When I asked her to do a task, she was able to complete it and that’s all I cared about. Because I could have taken that to heart and been like, we have to start from scratch, everything needs to be redone. And they will do more harm than good.
Tanner Larsson 10:11
User testing is great, guys, because it allows you to get a fresh set of eyes who’ve never seen your store before. To go through and complete tasks that obviously to you are very easy. But it’s because you know, the store and it allows you to see things that you don’t normally see because you get banner blindness to it. And after user testing, one of the other ones is post-purchase, right?
Haley Morgan 10:37
Tanner Larsson 10:39
Why don’t you overview that one?
Haley Spindler 10:41
Sorry, I keep jumping ahead. Post-purchase is really awesome. Because it allows you to survey only those people who have ever bought from you. So you’re surveying your actual customer, you know that the people who you are serving who you’re asking questions of are your true target demographic, compared to an on-site poll, which just surveys everybody, and just because they’ve landed on your store doesn’t necessarily mean that they are your target demographic. If you’re running Facebook ads, they could have accidentally been looped in there because somebody’s tagging them somewhere. So that’s one of the biggest advantages to post-purchase surveys. In fact, some of the questions that you asked would be a little bit different or phrased a little bit differently. So instead of saying, like on an on-site poll, I might say, What is one thing holding you back from completing a purchase today? Whereas here, I would say what nearly stopped you from buying from us? Because they already know. And it’s not that this post-purchase survey audience, the audience that I’m surveying isn’t aware of what nearly stopped them from buying, they’ve still run into friction points, and things of that nature, that are worth asking. So it’s not that, oh, they bought for me, so I should just ignore that. Because clearly nothing was wrong. You still need to figure out the hang-up for them?
Tanner Larsson 12:22
Yep. and you’ll be surprised, guys, what kind of answers you get. They’re actually very valuable because you discover, like hang-ups or disconnects on your site that you would have never ever thought of if you hadn’t taken the time to ask that question. And, you know, they are your most valuable source of information, because they’re the people who actually buy your product.
Haley Spindler 12:43
Yeah. Something that I got from this, that I never would have noticed because we’re so into. I shouldn’t say we, but sometimes I can get so into optimizing the front end of the store, that certain things that shouldn’t be negated sometimes just slipped my mind. So one thing that came up for an old client that BGS used to work with that I was the RO for was shipping. I completely had negated the shipping process that users were going through. So it just kept coming up over and over and over again. And after some research, it was apparent that they had way too many choices. So they actually had a Paradox of Choice coming into play there. And additionally, there was no clear timeframe, so people had no clue when they were going to receive their product in the age of Amazon, you can’t do that.
Tanner Larsson 13:52
Not okay anymore. Right. Yeah,
Haley Spindler 13:54
Exactly, so we filtered out some of the not so popular shipping options only left the most popular ones. And then, the product will arrive in two to three days, or approximately two to three days, because you have to leave a little room for error, unfortunately, but and the checkout Yeah, it actually saw an increase. Now, unfortunately, with Shopify, you can only do those kinds of checkout changes, like two to three days those micro copy things with plus I believe now. With plus, but it’s worth looking into if you do have Shopify plus and then just revisiting those things that you find from those qualitative research methods.
Tanner Larsson 14:41
Cool. So why don’t we kind of dig into a little bit more of, some of the wins or big aha’s that you’ve gotten out of the varieties of qualitative research you’ve got we’ve talked about a few different ones so far, but let’s talk about a few more.
Haley Spindler 14:55
Yeah, so I’m excited about this question because I already know what I want to say. Something that most people don’t take into consideration is your audience. So I’m currently working with one of the BGS clients that we have, which is a clothing brand that I said kind of primarily serves the Christian woman. Now their audiences diehard, super diehard, anything I do, I’m seeing a draw. And it’s incredibly frustrating. So I started running these qualitative research methods, I’ve done user testing on-site polls, all these things. And nobody ever has anything that’s bad about this brand. And that is the biggest aha for me because I was getting so frustrated, I had to sit back and kind of reflect and I was like, what is the reason that this is happening? And that was kind of incredibly difficult. So I started to think about it in terms of myself, what is a product that I am so passionate about, and I had to put myself in this hypothetical situation, and it was, for example, this is the skincare product that I use, this is what I’m passionate about. Now, this, they could message me and say, like, what nearly stopped you from buying today. And I could never say anything bad about it. Because there’s just nothing bad about it to me. So I had to think about what would incentivize me to respond truthfully. Now, this is something that we use on our post-purchase surveys. And that was incentivizing it. So if we’re offering like a $10 coupon for completing this post-purchase survey, and we see 300 responses in a week, that’s phenomenal. It stands true that we should at least test this theory on-site as well. So that’s exactly what I did. And within a week, again, 300 responses when I started out like zero, nobody, even if people were responding, they were saying just, fluffy, nice things. Oh, I love the product. I can’t wait to buy more, you know, and that’s exactly what I would have done with this, skincare product, just amazing things because it is amazing, to me, I’m that audience. So when you start to incentivize, when you’re like, hey, for x percentage off, answer this question, and they’re like, cool. So then they answer the question. And I started to actually get some really valuable insights back, which were mostly related to sizing. So I found out that their audience tends to be more of the plus size. And they’re offering a lot of smaller sizes. And they’re just not really sure what to do. Is this small, like a petite small? Or is it a plus small? Am I okay, to order this small, so we’re actually implementing a suit, we have a couple of tests in queue right now. But as soon as those are wrapped up, we’re going to be implementing fit finders, little wizard, so that way people can, it’ll spit out, you know, we recommend this size for you, based on the criteria that you have entered a medium is best suited for you. So things like that, I hope that’s clear. And I didn’t just know like…
Tanner Larsson 18:39
No, that makes a lot of sense. Because not everybody has a diehard audience, but if you do, it can be very frustrating with the research you’re getting, and it’s something you wouldn’t expect. You ask them what made you almost not buy, and they’re like, nothing, you’re like, this isn’t helping me, I can’t make any decisions on this. And in the case of this store, they’re a massive repeat customer base, super loyal, hyperactive buyers, they buy all their stuff. So it definitely changes the way you have to go about acquiring that data to get them to not just give you the warm fuzzies because they are fanboys and girls of the brand, which is great that you have those but you have to handle the process slightly differently. So that’s a great example. What else have you found using this kind of testing?
Haley Spindler 19:33
Yeah, the best one, I’m going to say that had the best return after implementation was with a children’s product that I used to manage the store for. Now this product is like a sweatshirt and it’s reversible, so it turns into a plushie and then you can turn it back inside out and turn it into a toy. Now after running these polls surveys, what came to light was that people have no clue that they’re two separate products. They’re thinking the store selling plushies and sweatshirts,
Tanner Larsson 20:12
But it’s all two in one.
Haley Spindler 20:14
Yeah, and it is a two in one. So what we simple fixed was just having, the product image is the sweatshirt. And then like this little arrow that pointed to, the plushie. And then it’s the little micro copy text in the image says, I forget verbatim what it said, but like, you know, I’m a two in one plushie sweatshirt, it said something, and it was very concise and much more eloquent than the words that I’m producing right now. But to that effect, and that was huge. I mean, we saw lifts on product pages, add to cart, proceed to checkouts, completed checkouts. And we made, just anywhere that there was a message about either the plushie or the sweatshirt, we just combine that and put that little image there instead. And so everything across the board just saw huge lifts. And it was great. That was one of the most exciting wins that I’d seen. Because the return from it was so big.
Tanner Larsson 21:18
And it’s so simple because you’ve seen the product, you work on the product, you know, intuitively yeah, it’s a stuffed animal that you unzip, turn inside out, and it turns into a sweatshirt of that animal. Like I, get it as soon as you see when you get it. But then you can’t translate that to the fact that a buyer who’s never seen it before, is going to combine the two images in their own head to make that, and guys this product is an awesome brand great product. My kids love them. And this is one, they don’t mind if we share so it’s called cubcoats.com. It’s phenomenal. If you have kids, and they’re into stuffed animals or like superheroes, they have all kinds of licensing. I highly recommend you go get one of these cubcoats.com. But I wish to get an affiliate commission for saying that.
Haley Spindler 22:04
No, no, I bought one for my niece. And she loved it. She’s like, Oh my gosh, Stitch I can’t believe it. And when turned it inside out. She was like now, I get to wear Stitch.
Tanner Larsson 22:18
They just sent Paxton and Peyton some new Star Wars ones. And so Paxton has Chewbacca stuffed animal that he unzips and then he can zip it up. And now his hoodie that he’s wearing is Chewbacca, so he’s now Chewbacca, and then he’s got Darth Vader and a stormtrooper. We got a lot of them. But anyway, it just reminded me when you were talking about that test, another thing that they found through qualitative research was they found their best selling, convertible stuffy out of ever, which was a unicorn. And they never had a unicorn, there was not any of the product lineups. And then all of a sudden, they found out that people were wanting the unicorn, they rolled out the unicorn, and then that was like their biggest seller on the store biggest seller on Amazon. All because they started paying attention to what people were saying through that qualitative research.
Haley Spindler 23:14
Yeah, I remember on the on-site poll, I kept seeing over and over again, unicorn, unicorn unicorn. I was like, do you guys even sell unicorns? Is it out of stock? And that’s just why it keeps coming up? No, we’ve never offered it. Well, maybe you should. It was cool. Yeah.
Tanner Larsson 23:32
So great examples of that. So let’s take it to the other side, though. Because obviously, when you got great customers that answer your questions, you have great people, and that’s cool. What do you do on the flip side of that, though, when you don’t get responses to your research methods?
Haley Spindler 23:50
That was kind of what I mentioned a little bit earlier. So what I started to do, is we were running post-purchase survey emails using an incentive. That was obvious to us. For some reason, we were like, yeah, use an incentive. It’s obvious, but for some reason, on the on-site polls, because of the nature of the onsite poll, right, it’s very small. And there’s not much room for extra fluff. So we never really implemented an incentive before. So what I decided to do was just try it, it can’t hurt just to try. So what I did was, at the very tippy-top of the, so my whole thing would be black, the thing would be black, and then bright white letters.
Tanner Larsson 24:39
This is a pop-up and you’re saying on site. So just for clarity, so someone’s who’s listening would understand this is pre-purchase somewhere on one of the pages that you want to ask that question on probably product page or whatever. And it’s a little pop-up that comes up from the bottom of the screen, correct?
Haley Spindler 24:54
Yeah, so it’ll show up wherever you decide to place it with Lucky Orange. You can pick the bottom left, bottom right, doesn’t matter just a spot, typically people read left to right. But I have noticed that in this case that pop-ups kind of work better on the right, I have no clue why I get responses when they’re on the right. But I do. Yeah, so at the very tippy top, I would put, answer the following question for 10% off, or 10% off, if you answer this question, this quick question. So, if you like really hit home, that this is going to be quick, easy. And you get 10% off or 15% off for doing so people fill it up? Because they’re like, Oh, that’s, that’s a no brainer, you know, 15% off my order for something quick and easy. And then what I do is I make the subtext, the question, and then, obviously, in the type box, or if it’s an ABCD, type here, the answers would follow up,. And so, I went from having stuff running for a month, which is not the best user experience, because users don’t like pop-ups. So I went from having stuff running for a month getting rejected 15,000 times, with 10 responses to now it’s running for a week, I have over 300 responses. Sure, it’s been rejected maybe 2000 times, but I still, that’s a far better ratio than 15 thousand to 10. And it’s only running for a week. So it’s impeding less of my users, it’s not causing that much friction, whereas you know, 15,000 rejections over a month, that’s not such a great user experience. So I know that I’ve worked with others in the past, and I’ve sometimes fallen victim to the law, gosh, do I really want to offer 15% off, it is worth it because people come back and they actually complete their purchase. So now you’re getting extra purchases, that you may not have been able to sway otherwise, you don’t necessarily want to condition your users to those coupons. But once in a blue moon, to get really valuable insights is totally worth it.
Tanner Larsson 27:07
So that’s a good point. So why don’t you talk a little bit about the duration and frequency of doing that kind of stuff? Because like you just said, you don’t want to make it an all the time thing. So how do you do that?
Haley Spindler 27:20
Yeah, so it kind of depends on all honesty? And I know that answer is like the worst answer ever.
Tanner Larsson 27:26
Yep, nobody likes that but it’s true.
Haley Spindler 27:29
It depends. For example, I just finished one, and I implement the changes, and I get one really important, or one really big insight from this, and I implemented it, it’s great. If I have no more insights from that, then I may need to run another one. It doesn’t necessarily mean I have to perform the same qualitative research method, I could implement another one. I could go back to user testing, which would not impede or cause any friction points for my audience who are paid users. So that’s a little bit fine, I could instead, perform make active a post-purchase survey email, which yes, It’s still kind of sending your stuff into the purchasers or customers inbox, but it’s not impeding the actual purchase of the site. So I would say, it depends because of the amount of insights that are gathered from that research method that you’ve just implemented. But if it’s going to be, more than once a month. Like if you’re going to start running it twice a week or once every week or every other week, then it may behoove you to start looking into other forms of research methods, just to kind of balance it out. So you’re not bombarding your customer over and over and over again, with pop-ups.
Tanner Larsson 29:17
The point I want to make sure we get across today is that you don’t run these all the time. No, it’s not. It’s not it’s not necessarily back to back to back. And if you have multiple things you want to test, it’s better to space them out a little bit. Also, you don’t typically want to run an on-site poll and a post-purchase poll at the same time, because you’re just causing more friction. And the idea is still to make money from the store, right.
Haley Spindler 29:45
What I’ve started to do a little bit is, for example, one trigger that should be implemented for your on-site polls is like after 30 seconds after 60 seconds, 45 seconds, just so that way the user has enough time to get to the site and relax before they get hit with a ton of stuff. Another sort of criteria that you can use is only new users. So it won’t say new users on Lucky Orange, I believe that it says people who have never visited the site before, or people who’ve never purchased from the store, unfortunately, if they clear their address from a new IP, or they clear their cache or anything like that, it’ll still loop them in, but it will do its best at filtering most of those active old users or anything like that, and only keeping the new ones. So if you were to run them simultaneously, I’m just if you were, we don’t recommend it. But if you were, you could implement those filters. So that way your existing user, or the user who’s already purchased only gets the post-purchase survey email, and a good majority of only new users get the onsite pool. That way, there’s no double-dipping or anything like that.
Tanner Larsson 30:59
Perfect. Yeah. Awesome. That’s great. So guys, listen to what Haley had to say here, she kind of tied what you’ve heard in other episodes, where we’ve deep-dived into post-purchase surveys, or user testing or on-site surveys, and all that kind of stuff. We also have talked about mining your customer support desk, your support desk data. All of that is qualitative research. And we’re taking all of that like Haley saying, and you’re using it, to get different answers about different aspects of the site and things to come up with things that you should test or try. Like, in her case with the clothing company. Oh, they’re having sizing questions, even though they’re sizing charts everywhere. They’re very clear. Now we’re going to build out wizards and test wizards to see if the fit guide wizard will improve. They wouldn’t know that to test that necessarily if they hadn’t gotten the questions from the user. So this one kind of puts it all together. If you want more information on specific ones, like oh, user testing sounds cool, or I want to learn more about post-purchase. Go listen to the podcast episode specifically on that. And so with that in mind, what you need to do right now is make sure that you’re subscribed to both iTunes, Spotify, and YouTube, or whichever wherever you listen, this is is a video podcast and an audio podcast. So make sure you’re subscribed on at least YouTube and whatever audio platform you listen to, if you need links, go to build grow scale.com forward slash podcast. And then finally guys, this podcast is for you. Haley comes on here to share stuff with you guys because she wants to help our audience, our users, our listeners. And in that regard, leave us a comment, leave us a review. Tell us what you think. Tell us what you like about the podcast, share it with your friends, help more people learn about this wonderful topic of qualitative research and all the other cool optimization stuff we do here at Build Grow Scale because again, this podcast is for you guys. It’s for the e-commerce world. And we’d like to share it with everybody. So please, give us a hand to share that share link. All right. With that, we’ll see you on the next episode. Thank you so much for joining us. Have a great day. See you.
Haley Morgan 32:58
Thank you, bye.
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