Optimized Ecommerce EP 042 – How Can One “APP” Massively Impact Your Ecom Business?
This week on The Optimized Ecommerce Podcast, Travis Hlavka joins Tanner Larsson to discuss in detail the most important and all-powerful App that You’ve never heard of. Tune in to this week’s episode and learn how you can effectively use and apply a very important “APP” in your ecom business. Listen to this
Welcome to Episode #042 of Optimized Ecommerce – How Can One “APP” Massively Impact Your Ecom Business?. I’m your host, Tanner Larsson, CEO of BGS.
BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.
Travis Hlavka manages to pull double duty as an enforcer and as a BGS Revenue Optimization Expert. He came in as a recommendation from Zack Meiu, dove into the RO program, and has been with BGS for over three years now.
Travis works with our BGS Amplified partners and sets them up to win from the beginning by working through every aspect of the store. He has also been Tanner’s personal bodyguard at BGS live events.
Here’s just a taste of what we talked about today:
Travis introduced what the “APP” is all about and how much it costs.
Travis is talking about a human app and it is not the usual type of App that people install in any piece of technology. This “APP” is already installed in yourself and potentially to other people. It helps broaden people’s horizons especially for people who are running their business.
The “APP” stands for Awareness, Perspective, and Philosophy. And the best part is it doesn’t cost anything, except for a little bit of time.
And the great part about this “APP” is simply knowing it exists. Because there are so many people who don’t know it exists or don’t pay attention to its existence.
Then, Travis discussed how Awareness, Perspective, Philosophy (APP) are used in their business.
Everything revolves around the awareness portion and it is important to have that internal and external awareness for yourself and for your business.
Applying the two variations of awareness to your store and in your business perspective comes down to having an internal awareness of your store processes, how things run, and the fulfillments. While the external awareness is going to be your customers.
Most of the time the internal and external processes get out of balance. People can be really good at the store processes, or good at dealing with suppliers, fulfillment, and employees. But they might not understand the external side which is the customer or the industry. It can go both ways.
We also discussed a few other fun topics, including:
- What does Travis love about Revenue Optimization?
- How important is the human App in Ecommerce?
- The individual parts of APP (Awareness, Perspective, Philosophy) and its impact on ecom.
- Ways on how to apply or install the “APP” in life.
- Steps on making a conscious effort to apply the “APP” and be better at where you are at.
But you’ll have to watch or listen to the episode to hear about those!
How To Stay Connected With Travis Hlavka
Want to stay connected with Travis? Please check out their social profiles below.
- Website: BuildGrowScale.com
- Facebook Profile: Facebook.com/akvalh.sivart
- Instagram Handle: Instagram.com/travishlavka
Also, Travis mentioned the following items on the show. You can find that on:
Tanner Larsson 0:07
Hey everybody, welcome back to the Optimized Ecommerce Podcast. I’m Tanner Larsson. And today, we are joined by another special guest from the BGS team, Travis Hlavka. Now Travis has been with us for quite a while now. He’s actually my bodyguard at BGS live events in person because he’s like this massive power lifter guy with a bald head and can be quite intimidating, even though he’s really a teddy bear. Anyway, aside from him being my personal bodyguard at the events and scaring people away, he’s also one of our revenue optimization experts and has been with us, I think, man you must have been like, fifth, fourth or fifth, you know, R.O at person we brought on board, right?
Travis Hlavka 0:46
Yeah, it’s been it’s going on three years now, I think. Yeah,
Tanner Larsson 0:50
Yeah. So it’s been, it’s been quite a while. So he gets to pull double duty as an enforcer, and you know, as a revenue optimization expert, but today, he’s gonna tell you a little bit about himself and everything else. Very interesting, dude. But he’s actually because he’s so interesting, he’s going to talk to you about a topic that is pretty interesting. It is the most important app in your business that you’ve never heard of. Okay, and everybody loves apps. So this one is going to be a little bit different than the usual app you’re used to, but no less important, and going to be a very, very exciting and valuable episode for you and your business. So with that, said, Travis, why don’t you tell everybody a little bit about you how you came to BGS? What you do BGS, that kind of stuff?
Travis Hlavka 1:32
Well, I’ll try to keep it as brief as possible, because we can we could be here all for an hour, just talking about my background. So basically, my, my previous business partner, Zack Meiu, who’s now the CEO at BGS. We, we were partners for quite a while and still remain friends. And one day, we got together, just over coffee. And I told him all the things that I was working on business wise, and the analysis I was doing at different websites, and using Google Analytics, and Google Tag Manager and all these different things. And he said, You know what, I think that’s something you might be interested in. And part of the reason he knew I’d be interested in it is because my entire life, I’ve been into actual human optimization. And I love, I’m fascinated by what makes things work, and why they work and how to make them better and optimize them. And that’s where my superpower comes in, is taking things that already exist, like amplified partner stores, and making them work and run even more effectively and efficiently. So that’s a real brief background there.
Tanner Larsson 2:42
Yep. So yeah, he, you know, he came in with as recommendation from Zach. And then you know, dove into the the RO program. And actually, it was prior to us launching our internship program. So he had to really learn on his feet running, there was no like, graduated scale of progression, it was like, okay, you’re in the deep end. And he was working with our RO’s right from the get go. So it was really cool. And then then this first BGS live was only a few months after he started maybe even a few, maybe in a month or two, it’s real quick. And so he got thrown into the deep end there as well. And first encounter with me in person is like, Hey, dude, you’re my bodyguard. And that’s where it went. And it was a it’s been a lot of fun ever since. So talk a little bit about what you do now with BGS.
Travis Hlavka 3:27
So now, like I was mentioned, specifically working with amplified partners, and setting them up to win from the beginning, and going in and making sure that, you know, taking all the low hanging fruit that we can, that we can take care of in the beginning, as far as optimizing the things that a lot of times we get banner, banner blindness on our stores, and we see we don’t see the things that are obvious to other people. And that would be an obvious improvement. And then we then we have data for for that also show that improvement. So starting there, and then working through every aspect of the store. I know like Haley had talked about that previously, and the proper steps to take and things like that and running through those steps and making sure that everything is dialed in to a certain point. And then from there going into user testing and split testing and down that road so that we can really, really refine and use the tools that we have access to that the general public and a lot of store owners don’t have access to.
Tanner Larsson 4:31
So what’s your favorite aspect? Like what do you love about RO?
Travis Hlavka 4:36
It would definitely be the variety, the optimization portion of it where it’s, it changes all the time. And you’re always and the team, the team that we have with the different stores and a different demographics and a different industries and being able to take things from other stores and apply them you know, taking something from a supplement store and applying it into you know, a welding store or something thing like that, that you would never think in a million years of doing. Because you’re in your industry and you’re looking at your specific demographic and your specific niche and all of that you don’t a lot of times, a lot of times don’t branch out. And you don’t have time to see that other stuff that we have time to basically zoom out of take a look at, you know, compare notes, and then zoom back in and actually take action on it and make a difference. Absolutely, you know, that
Tanner Larsson 5:25
is that is one of the fun parts. And it’s kind of crazy when you see that. We found this over on this, this industry. And it’s like sewing, and then we bring it over to like a supplement site. And they’re like, well, trust us. Let’s try it and then it works. So that’s that’s definitely cool. All right,
Travis Hlavka 5:40
I actually real quick, I found something really cool. I actually found something one time on a Domino’s Pizza App that I tested that it didn’t win or lose, but it was really, is that that kind of stuff. So
Tanner Larsson 5:51
Yeah, you just never know where it’s gonna come from. Right? Yeah, absolutely. All right, well, let’s let’s, uh, kind of show him something else a little bit weird, which is this most important, all powerful app that you want everybody to use? So why don’t you the first thing, let’s talk about what is the app and how much does it cost?
Travis Hlavka 6:08
So the app is I call it I’ve called it the human app. And it’s not a app that you install in any piece of technology. You install it in yourself. It’s something that you instill in yourself and potentially other people. So that you can broaden your horizons for lack of a better term, but it apps apps an acronym. So it stands for Awareness, Perspective, and Philosophy. And it’s probably obvious now that it’s free. The only cost to it is a little bit of time, and it didn’t even take any time, honestly. So that’s the best part about it. It’s more about just knowing it exists, because so many people don’t, I don’t think know it exists, or don’t pay attention to know that it does.
Tanner Larsson 6:57
Yeah. So it’s the app basically is an acronym for Say it again, awareness, perspective, and philosophy. And we’re going to be using those three pieces on their store. Right?
Travis Hlavka 7:13
Correct. Correct. From our perspective, and from their perspective, you know, it starts with it, everything revolves around the awareness portion. And that’s the biggest part of anything is, is having what I’ve coined as internal and external awareness. And there’s different variations of that. But it’s, it’s really important to have that internal and external awareness for yourself. But if you apply it to your store, and you apply it to a business perspective, on how you run your business, it, it comes down to having that the internal awareness of your store processes and how things run, and you know, fulfillment, and all of that, versus the external awareness is going to be on your customer. How, aware of your customers are how aware of, you know, what their needs are, are you and then How aware the industry in general, are you and how all of that works. I think a lot of times what happens is that gets out of balance, and either people are really good at the store processes, and they’re really good at dealing with suppliers and fulfillment and employees and everything else. And then when it comes to the external side, they don’t understand the customer or the industry as well as they used to in the beginning. Or vice versa, can go both ways.
Tanner Larsson 8:29
Yeah, that makes a lot of sense. So guys, when you’re listening to this, you’re like, God, damn, I was hoping for an app. Well, I promise you if you learn what Travis is going to take it out again, Travis on his intro said that, you know, he’s been fascinated by optimizing the human body and everything else. Now, this isn’t so much about optimizing you. But one of the things that makes Travis so good at what he does is the way he thinks and the way he can, not necessarily the way objectively that he looks at things, but also just being willing to consider things that you know, normal people would be like, Nope, I’m not gonna I’m not gonna even look at. So that’s where this this app piece comes in. So Travis, let’s get back to it and talk about the human because this whole thing is APP. This APP acronym is only functions with human attached to it, right? Because the human is the app itself. So how important and why is the human part so important in e commerce? Right? Because we don’t ever talk about that. We talked about the site. We talked about the the apps, we talked about the processes, the ads, the everything, but not the person behind the scenes. So why don’t we talk about that?
Travis Hlavka 9:30
Yeah, it gets into really understanding and knowing, knowing yourself like I say, knowing yourself and knowing your customer and knowing the a really being aware paying attention of what’s going on at all times and not getting pulled into the current of what’s happening. And analyzing things from a more from a higher level a lot of times and then zooming in on it a lot of times also, but You know, and whether or not I mean, if you look at the perspective portion of it too, you know, it’s already looking at your store from an owner perspective, customer perspective, or an employee perspective, primarily and and knowing all three of those, or having somebody that you can rely on to know certain aspects of those are critical to making sure that you don’t miss a certain piece. Because you might be, you know, you might have in the awareness section you might have, you know, your, your store processes, and your customers and your industry down really well. But you might not know your employees, and you might not understand the perspective they have and the information that they have and the knowledge that they have, that can really amplify your results from that side also. So while we’re optimizing the revenue on the store itself, you know, there’s a lot of things that potentially could be done to optimize the revenue within the business itself. Yep.
Tanner Larsson 11:00
That’s a great point, actually, last week’s episode, guys, we I was on with Rosemary, another member of the team, and we were talking about leadership and leading teams and stuff like that, but one of the topics we got into and in there was being in tune with your team and your and your employees and everybody so that you can allow them to rise to the occasion and actually perform at their highest capacity. Most of the time, a team member is either not perform, they’re probably at like, you know, 50 or 30%, of what they really could be, and it’s not their fault. It’s your fault. And, you know, what Travis is talking about is having that awareness to make sure to see, you know, on your team side, are you empowering them? Are you giving them the tools, the training, the confidence, all of those pieces to actually shine, and then also, are you receptive to what they have to say, because they can gonna see things from a completely different perspective. And you want to grow a big brand, a big store big successful business and you have a team, you’re never going to be able to do it on your own, because you got to be able to leverage and harness that ability of other people. So that’s just one aspect of where he’s going. But it ties in very nicely with what we talked about last week.
Travis Hlavka 12:12
The best part of that, too, is, like I mentioned, the beginning, it doesn’t take, it can literally take no time at all, it doesn’t cost anything. And this, you know, we’re talking business the whole time. But if you take this concept and apply it in your personal life, what will happen is one I believe you know, your relationships, and everything else will just get that much better. But by practicing it outside of work, also, when you come back into your business, you’re going to have skills that you developed just in your everyday life around awareness, perspective, and philosophy. And we haven’t gotten philosophy yet. But you know, being able to develop skills that you can use, outside of business that benefit your entire life. And then when you come back into your, into your store and your business, and you can say you know what I can just the other day, I was having a conversation with somebody, and I realized that their perspective was this. And now I see that my employees have that similar perspective, boom, there’s a eye opener right there that you might be able to make a tweak and optimize a certain process within what you’re doing. Absolutely. For sure.
Tanner Larsson 13:18
So now that we’ve kind of gone to the overview, and obviously we are saying that human element is super important, let’s go in and break down APP into its individual parts and how they directly impact ecom. I know we kind of touched on it, but let’s go ahead and focus specifically. So the A of the acronym awareness. How does that impact Ecom?
Travis Hlavka 13:37
What’s so main thing there is, is being aware of your industry being aware of the being aware of the kind, like I mentioned before the store product, the processes that you have within your store, you know that how your business is running from start to finish, you don’t even know how to do everything, just how it’s performing. Because I know a lot of times as as we get bigger and bigger, you go from six figures to seven figures, to eight figures, then a lot of times you have other people doing other roles within the business, you might not know how to do what they’re doing. But understanding what is happening. And within that is critical along with the external side of it and knowing, you know, from time to time, like just touching base and being aware of that customer perspective, and what’s happening in the industry and not necessarily just your industry, because that’s where a lot of times we’ll get pigeonholed to, like I was saying, where we’re like, I’m in the beauty industry, I’m only going to look at other beauty sites. Instead of you know what I’m gonna go look at. I’m looking for parts from my truck, and oh, look, there’s a filter that they use. This is amazing. I wonder if this would work. And those kind of things are really good whether you’re an amplified partner or whether you have anybody doing any type of optimization for you, on your team. Those are the type of things that you can go to them and say, Hey, you know what? I was just getting my tires changed the other day. And I noticed something at this tire shop, that I’m wondering if it would be useful to even test or not. And do you have any data on it? Have you tested it in the past? Could we try this, because those conversations are really key a lot of times also, with within the team. And between, you know, revenue optimizers and the store owners themselves, because it creates that dialogue, and it starts getting that kind of sounds kind of hokey, but it’s that kind of third brain thing going where you are way more creative and productive when you start bouncing ideas back and forth, off each other.
Tanner Larsson 15:47
Yeah, no, that totally makes sense. Okay, so we’ve kind of gotten into awareness. What’s the next step?
Travis Hlavka 15:52
So perspective, and like I said, awarenesses is the big, big, like, overarching concept of the entire thing, perspective is a little bit smaller, and then philosophies a little bit smaller. So perspective is, they all kind of lead back to awareness. And perspective is just having that perspective of being able to step outside yourself, or being able to step into somebody else’s shoes, you know, the whole saying the old saying, walk a mile in someone else’s shoes to see their point of view and things like that. And that’s where that gets into. That’s why awareness is so key. Because once you’re aware of that, you can say to yourself, you know what, I’m going to put myself in their shoes, or I’m going to take myself out of this situation and see it from a third person perspective. And really pay attention and understand what’s happening versus just thinking I know what’s happening and using my you know, my history and my background, to, to put my definition of why it’s working and why it’s not working on it.
Tanner Larsson 16:52
Makes sense. And that’s actually where it really comes in, as we talk about the buyer journey. You know, when a store owner looks at their store, they have one perspective, which is very different than the perspective of the buyer, that comes in. And then the next perspective, the store owner is like, okay, I’ll put myself my customers shoes, well, they immediately put themselves in their best customers shoes, someone who’s, you know, bought five times already, or whatever they’re not, but they very seldom put themselves in a first time customers shoe, to look at the store, because that every customer is going to view it totally differently, someone who’s bought from you before already trust you, is going to be willing to overlook a lot of things that may have caught their attention the first time, but now they know they trust you. So they don’t care. a first time buyer doesn’t have that, that, you know, knowledge in advance. So they’re going to look at your site from a completely different perspective. And also, the store owner perspective is completely screwed up. We know because the store owner knows how their site works and expects everybody else to know what they know. Right? So it’s definitely a very important aspect of it. Okay,
Travis Hlavka 17:58
So we went through that one, yeah, go ahead. Click on that one, too. It’s another perspective, that would be good too, because there’s so many different perspectives, you really start looking into it. Another one that would be really beneficial, I believe, to at least address once in a while, is the perspective of your supplier, and your fulfillment house, and you’re going that kind of a thing. So you literally go from creation, from creation to customer. And that way, you don’t miss a thing along the way. Because there might be something that you if you sat down and thought about it for a minute. And from your fulfillment side, you might be like, you know what, we’re doing this thing on our side. And I wonder if we change this, I wonder how it’s affecting them. And they may have said something, but maybe they’re just trying to keep you happy? Yeah. So it’s one of those things also,
that’s absolutely big. And there’s a lot of times, there’s some cost savings along that that path that can happen. You know, let’s say your supplier in China packages things a certain way they ship it. And when they unpack it in the fulfillment warehouse, the fulfillment warehouse hates the way it’s packed. So they charge you extra to manage this. And all you have to do to fix that is be like be aware of it, and then go to your supplier and say, Hey, could you guys not use this heat wrap? Or could you not use whatever this XYZ thing is? Or could you do it this way? See what they say? Chances are, they won’t charge you any more to do it, because it’s going to it’s all happening at the same time. But it alleviates a problem on the other end. And I’m actually speaking to that from experience. We’ve had that same issue with suppliers from China going to our fulfillment house, and like oh, well, we actually were able to eliminate a problem there that wasn’t so much a problem. For us. It was a cost for us, but it was a problem and an annoyance for our fulfillment partner so we eliminated that saves money and made them happier. So definitely makes things work better that way.
And that’s a big part too big key part is making them happy. And even if you’re not bending over backwards or doing anything special, the fact that you that they can see that you see their perspective and that you it you care for lack of a better term. Honestly, you know, I’ve had things in the past situations in the past where just because I made the little bit of effort five minutes, just to take and approach it from their side, they either didn’t charge me extra, or gave me a break sometimes. Yep. So and if you’re just like, gung ho, you know, beating them to death with whatever you want, they’re just gonna raise their prices, whenever they do it like it is for everybody else. Now, give me a special treatment.
Tanner Larsson 20:26
Good point. That was good. All right, so we’re on to the last P. Right.
Travis Hlavka 20:34
So for philosophy, so philosophy is basically what shapes your success. And like I was saying, if you think about kind of like a funnel, right, awareness is up here, then you’ve got perspective, and then philosophy is down here kind of brings it all together. And that’s, that’s what you’re like Jim Rohn said, it’s a set of your sales, it’s the direction that you want to go. And it’s how you approach things. And, and your, your philosophy, your you know, are you a student of your business? Are you a student of your industry student of just what you want? Or are you just along for the ride? And and are you being. You know, do you think your way is the only way? Do you think that, you know, the customer’s always right? Or you’re always right, or, you know, how effective and efficient are you? And just random thing from the other day, I was talking to a friend, and we were we were talking about effectiveness versus efficiency. And there’s, you can be really efficient at a lot of things, but completely ineffective.
Tanner Larsson 21:32
100% Yeah, so
Travis Hlavka 21:34
it’s that and it kind of ties into philosophy where you needed to find that philosophy, because if you don’t have a philosophy that the biggest thing for store owners to, I think is that, all I know, is, if you don’t have your philosophy, we’ll all three, if you don’t have your awareness, your perspective and your philosophy in place, and visible to the people that that work for you. And that you have within your supply chain, it’ll become very, very obvious that you don’t have that. And that your it may even appear that I’m just in it for me, I don’t care about you. And it caused a lot of problems in the back end the long run. Yeah, I
Tanner Larsson 22:17
mean, that’s a huge one. Like if people don’t, you know, if there’s the team that you work with, can’t see that you care about anything but yourself for the direction you’re headed. The other thing is, the direction you’re headed. If your philosophy is not clear and shared, then nobody else’s direction is pointing the same way as yours. Because they don’t know what it is they can you have to have that unified front, it applies to vision and everything else. It’s actually you know, a byproduct of that. But you know, and guys, we’re not talking like tactical ecom stuff, but we’re talking about the stuff that fuels the foundation for something to be sustainable, you can definitely use all of our tactics, have a one hit wonder, make a bunch of money, and then wonder why it all came crashing down. This app that we’re talking about is how do you maintain and prevent things from coming crashing down, and also allowing you to have that systematic, systematic and stable growth that you can rely on like we’re building businesses, for the long run that No, fuck, I don’t have any interest in building a business just for the short term, because it’s a lot of work.
So if you’re going to build it, you want it to provide and last, and all of these pieces that Travis is talking about are key. And they sound kind of woo woo wee at times. But the reality is, they make a really definitive impact. And if you’re a guy who only cares about the bottom line, pay attention to this stuff and watch your bottom line improve. But you can’t, you know, the other thing is, like Travis that I want to touch back on is, if your team doesn’t know you care, 99.9% of the time, your customers will also not know that you care. And if they don’t know you care, then you’re not going to have any customers. Because at some level, that that’s like a trigger that they want to, you know, to know is there, they want to know that this company cares about even though they really know, hey, you’re up to sell something to make money, but they also want to know that you’re actually you know, you’ve got their back in terms of this product and everything else as well. And, you know, if you’re not clear on that, it doesn’t just present itself on its own, you have to make make an effort to do that.
Travis Hlavka 24:17
Yeah, and if you if you look at the most successful people in history, right, they have some form of these three things in place. And by having those in place, you know, a lot of them maybe all of them, I don’t know for certain but you know, a large majority of people that have been super successful and lost everything and got it all back again. And then there’s people out there that like you were saying, you could lose every you build it up, there’s no guarantees, you’re gonna keep it. But if you don’t have something like this in place, like the people from history have had in place that rebuilt easily and quickly by being able to get their teams together everything else and it’s you’re not going to be able to get that going again. So that’s the that’s kind of the coolest thing is seeing. If you have questions about does this work as this is I’m not sure about this, do a little research on some of your your mentors from the past or mentors that you have now, and ask them these questions. You mean like, what do you think about awareness? You know, internal and external? What do you think about perspective as far as buyer perspective, customer perspective, you know, suppliers and all that. And then what’s your philosophy? Because I guarantee that if they’re successful, and they’ve been successful for a long time, and had any types of ups and downs, they’re going to have, like I said, some form of this working in there, not only in their business, but also in their personal life.
Tanner Larsson 25:33
Absolutely. That’s good. All right. So we’ve talked about the three pieces, kind of how they apply directly to ecom. And also how they apply to your life in general, just great. Next question is, how do I install it? How do I install the APP app?
Travis Hlavka 25:48
How do I use it? So that’s the that’s the best part, that’s the best part, you’re already using it. To a certain extent, the biggest, the biggest eye opening piece of what we’re talking about here, and for everybody watching, what you’re seeing right now is now you know about it, because a lot of times, we are doing things and we just don’t realize that we’re doing them or we don’t we have eyes haven’t been opened yet. So just by knowing that, awareness, perspective, and philosophy are three key aspects of anything in business in life, you will have, you’ll see it more often throughout the day, as you go through your day, whether you’re at home or at work, you’re going to start seeing things that you hadn’t seen before, internally, within your business externally, within your business, your perspective around, when you have a conversation with somebody, either during that conversation or after that conversation, you’re going to click and you’re going to be like, you know what, now I understand what they’re talking about, because I can see their side of it a lot more clearly. And then as far as the philosophy goes, the same thing, I’ll just kind of trickles down, like I was saying like a big funnel, and you hit philosophy. And those two awareness builds on perspective and perspective builds on philosophy, and it all just becomes one big recipe that, like I said, Now you know about it, it’s, it’s going to be in the back of your head, you won’t not be able to think about it. It’s just how much time do you want to put into paying attention to that, because once you, once you see it, realize it and say, You know what, I’m going to just make a concerted effort to be able to build on the skills that I already have, that I didn’t know I had. And that’s, that’s where it’s, that’s where the goad happens right there. That’s when all the progress really takes off.
Tanner Larsson 27:44
Makes sense. So I know, the next question is going to be for people is, you know, Okay, I understand that it’s there, as already in me. Maybe I’m not very good at leveraging it. But now that I’m aware of it, as you said, I can start, you know, becoming better at it and just pay more attention to it. And actually, even if it’s, it may not be subconscious, maybe it is a conscious effort. Like you have a reminder, like, you know, you have, you know, APP, you know, put on a sticky note or something and you kind of remind yourself like, I want to look at this well, you know, how’s my awareness? What am I aware of, in this case? You know, what’s my perspective on this issue? And you can kind of run through a little filter to kind of train yourself to start using it. But how long is it going to take for someone just kind of, I guess they get good, get get better at what where they’re at?
Travis Hlavka 28:30
That’s a great question. I like to default to the 21 days, you know that it’s been proven, it takes anywhere from 21 days to 66 days, to build a habit, I like to default on this on the lower side of that. Because once you get the momentum going, then it’s easy to go from 21 to 66 days. So if you really want a specific number, I would, I would say, the sticky note with APP on it, I love that idea. You can stick that everywhere. And then focus on for seven days focus on the A focus on awareness. And as you’re going throughout your day, focus on your if you need to, if you’re not at work or whatever, focus on your internal awareness, how you feel, whatever, if you’re at your business, you know, focus on your store processes and what they’re doing, and then the customer experience in the industry and how everything’s working there. But don’t worry about perspective and philosophy, just do awareness for seven days. And then on the eighth day, add perspective because you’ll have awareness, it may not be down where it’s second nature, but it’ll be in your head well enough to where you won’t need to concentrate and really put a lot of effort into it. Not that you’ll have to put really that much effort into it anyways, but on the eighth day, you can say you know what, I’m gonna start looking at perspective. Now I’m going to start trying to make sure that I can see other people’s perspective and put myself in their shoes. And then after seven days of that, you will go into philosophy, so on The 15th day, you start working on the philosophy of you know, what’s my philosophy and business was my philosophy of life if you want, but what’s the philosophy that I’m portraying to my employees, to my suppliers to my fulfillment to everybody else. And then after that 21st day, you’ll have all three running. And you can go back. And if there’s anything that was a little bit like, I felt like I didn’t really understand, I didn’t really feel like I got awareness down really well. You can go back to that. But having that sticky note, you can stick them everywhere, right, a little reminders. Yeah, somebody was telling me the other day too, where it is, there’s a, I don’t remember what exactly it was, but there was, he calls them alarm clocks. And you take these sticky notes, and you put them all over your house, or wherever you are. And it’s like an alarm clock. As soon as you see it, it’s a trigger to remember to do it. So the biggest hurdle with this is not actually in doing it, it’s remembering to do it. And having those triggers is the biggest thing, and you can set a timer be able to watch, phone. Yeah,
Tanner Larsson 31:07
yeah, I like that I love uh, you know, tying it into, you know, habit forming and everything else. Because it is, it’s a skill that you progressively get better at over time. And if you make it part of your routine and your habit and just, it’s another tool in your toolbox, but it becomes an unconscious tool that you leverage every single time, rather than a hammer that just hammers things in. It’s actually like a multi tool that can help you with all aspects of your business and your personal life. So I think that’s awesome.
Travis Hlavka 31:36
Now, if you’re. I just gonna say real quick, if you have processes that you look at on a daily basis for your business, you can add this in really easily, right, and you just add this like, put app at the bottom of your list of things that you go through for your business, whether it’s daily, or weekly, or whatever. And that way, you see it on your list. And it’s not like you have to write a full dissertation about it. But you can either write something about it or just sit and be like, what was I aware of today? What perspective that I am today? And what philosophy was I? Was I showing?
Tanner Larsson 32:09
Yeah, no, it makes a lot of sense. Okay, so one last question for you. And this is getting people a lot to consider, I’m sure this is more of like, they’ve gotta let it percolate a little bit in their brain to kind of internalize it, but is any one aspect of APP more important than the other does anything to get like, heavier weight, or they should give more emphasis to or anything like that?
Travis Hlavka 32:32
I would say I would say awareness. Awareness definitely is the one that would require if, if you had to break it down into the amount of work. Awareness would be the number one thing and that’s the one thing that I talk about, whenever I talk about it, I talk about awareness the most because if you don’t focus on awareness first and understand that to a certain extent, then perspective, and philosophy won’t fall into place, because you won’t be aware enough to be able to implement or be able to see the other perspectives and develop a solid philosophy. So I would say and going back to the funnel, right, you’ve got awareness here at the top, and then you’ve got perspective. And then you’ve got philosophy down at the bottom. So not the bottom, but bringing it all together. Makes sense.
Tanner Larsson 33:23
you know, I love it. So Travis, thank you very much. That was a lot of good stuff. Today, guys. definitely take some time to consider this Don’t, don’t do what most people are going to do and just brush this off and say, Oh, you know, this, this, that sounds like work that sounds woo woo wee or whatever. There’s a reason we’re taking the time to share this with you today. Because it is that important to your business. So give it a give a thought, give it some chance, and try it and just see where it takes you from there. And with that, guys, we’re gonna wrap up this episode. If you have not done so yet, make sure you’re subscribed to this podcast, go to Apple or Spotify or wherever you get your podcasts to click subscribe if you need links to the different platforms, go to build grow scale.com forward slash podcast, you can get the show notes there and links to all the different podcast platforms so you can subscribe. Also, this show is also on YouTube. So make sure you’re subscribed to our YouTube channel because a lot of times we share things on the screen that you may want to see not just listened to. Alright, and then finally, the last thing I’d like to say is if you enjoyed this episode, you like listening to Travis or any of our other guests. leave us a review. Let us know what you thought and, you know, maybe give us some ideas and tips or things that you’d like to see us talk about in the future. This podcast is for you. So we’re excited to see what you have to say. And with that, guys, thank you and we will see you in the next episode.
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