Optimized Ecommerce EP 042 – How Can One “APP” Massively Impact Your Ecom Business?

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Business Tech Ninjas Feb 03, 2021

Welcome to Episode 042 of Optimized Ecommerce – How Can One “APP” Massively Impact Your Ecom Business?. I’m your host, Tanner Larsson, CEO of BGS.

BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.

Travis Hlavka manages to pull double duty as an enforcer and as a BGS Revenue Optimization Expert. He came in as a recommendation from Zack Meiu, dove into the RO program, and has been with BGS for over three years now.

Travis works with our BGS Amplified partners and sets them up to win from the beginning by working through every aspect of the store. He has also been Tanner’s personal bodyguard at BGS live events.

Here’s just a taste of what we talked about today:

Travis introduced what the “APP” is all about and how much it costs.

Travis is talking about a human app and it is not the usual type of App that people install in any piece of technology. This “APP” is already installed in yourself and potentially to other people. It helps broaden people’s horizons especially for people who are running their business.

The “APP” stands for Awareness, Perspective, and Philosophy. And the best part is it doesn’t cost anything, except for a little bit of time.

And the great part about this “APP” is simply knowing it exists. Because there are so many people who don’t know it exists or don’t pay attention to its existence.

Then, Travis discussed how Awareness, Perspective, Philosophy (APP) are used in their business.

Everything revolves around the awareness portion and it is important to have that internal and external awareness for yourself and for your business.

Applying the two variations of awareness to your store and in your business perspective comes down to having an internal awareness of your store processes, how things run, and the fulfillments. While the external awareness is going to be your customers.

Most of the time the internal and external processes get out of balance. People can be really good at the store processes, or good at dealing with suppliers, fulfillment, and employees. But they might not understand the external side which is the customer or the industry. It can go both ways.

We also discussed a few other fun topics, including:

  • What does Travis love about Revenue Optimization?
  • How important is the human App in Ecommerce?
  • The individual parts of APP (Awareness, Perspective, Philosophy) and its impact on ecom.
  • Ways on how to apply or install the “APP” in life.
  • Steps on making a conscious effort to apply the “APP” and be better at where you are at.

But you’ll have to watch or listen to the episode to hear about those!

How To Stay Connected With Travis Hlavka

Want to stay connected with Travis? Please check out their social profiles below.


Also, Travis mentioned the following items on the show. You can find that on: