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Phantom Electric Ghost Interviews Matthew Stafford: Entrepreneur, Business Coach
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In this episode, in the ‘Phantom Electric Ghost’ podcast, Matthew Stafford, entrepreneur and business coach, known for his expertise in data-driven revenue optimization and the development of the BGS Revenue Optimization System explores the intersections of technology, ecommerce, and business innovation.
Key Points Discussed:
The Role of E-commerce in Creative Industries:
Matthew discusses how ecommerce strategies are applicable not only to traditional businesses but also to creative sectors like music, publishing, and coaching. These strategies can significantly enhance online sales and customer engagement across platforms like Shopify.
Essentials of Ecommerce Conversion:
Conversion optimization involves using website data to improve user experience, ensuring visitors not only browse but also make purchases or become leads. Matthew emphasizes the importance of understanding visitor behavior to enhance website interactions effectively.
Website Design and User Experience:
A significant part of optimizing ecommerce involves simplifying website content. This often means removing unnecessary elements that may overwhelm visitors, focusing instead on clear, direct communication and easy navigation.
Strategic Page Functions:
Each page on a website should have a specific purpose. For example, the homepage should build trust and direct visitors to relevant sections without directly selling, setting the stage for deeper engagement on subsequent pages.
Visual Engagement and Accessibility:
Discusses the impact of visual elements on user engagement, recommending against overly animated or complex features that may distract from the core message or call to action.
Optimizing for Conversion:
Matthew outlines practical steps for businesses to enhance their online platforms, focusing on clarity, simplicity, and direct customer communication through well-thought-out content and design elements.
Notable Quotes:
“Your website is your conversation with your client or customer.”
“Most of the optimizations that we get early on in a site is actually removing stuff not adding to it.”
About the author
Aleksandar Nikoloski
Aleks is BGS’s Head of Revenue Optimization, an author, and a speaker. He has helped rapid-scale dozens of 6, 7, and multiple 8-figure stores as part of BGS’s Amplify Partnership program. He has gotten one store from $2.6 million a year to $6.7 million a year in 24 months, while another from doing $300k/month to doing over $2 million/month in less than 6 months, just to mention a few. The BGS team calls him the “Site Whisperer” because of his ability to find site nuances that derail the customers’ journey and cause purchase friction. Extremely meticulous and analytical, he credits all of this success to data and accurate interpretation of that data, as well as his ability to implement and test new ideas almost immediately.