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When it comes to your ecommerce store, having optimized product pages is key to turning people who are “just looking” into those who fully intend to complete a purchase with you. While the checkout and cart pages hold the number one and number two spots of importance, product pages are a close third. In fact, if your product pages are lacking, visitors won’t be inspired enough to even make it to your cart or checkout pages. That’s why you need to optimize them by making sure they’re well-written, easy to navigate, and formatted in an appealing manner. Not only that, but your images and videos need to be on-point!

If you’re thinking, “Yes, I’d love to do all of that! But where do I start?” Worry not—we’ve got you covered. Keep reading for all the optimization goodness you need to know to help ensure your product pages convert!

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