How to Grow and Scale Your Ecom Business in Today’s World of Ever-Increasing Ad Costs, Data Privacy Restrictions, and Fierce Competition

Aleksandar Nikoloski Jan 11, 2022

Reading Time: 4 minutes

Are you struggling to get ads working on your ecommerce store and make sales? Are you getting frustrated, worried, or maybe even desperate at times because cash is tight and you can’t keep burning it for much longer? 

If you answered “yes” to any of the above, you’re in the right place because in this article, I’m going to show you how to fix all of that so you can laugh all the way to the bank, while everyone else is struggling to stay afloat. 

Sound good? Then keep reading. 

If You’re Like Most People, You’ve Tried It All …  

You did your research, watched the videos, bought the courses, built your store (or multiple stores), tested products, ads, and different niches.

You’ve installed all the apps, tried all the hacks, tips, tricks, tactics, and advice you can find from all the “gurus” out there. You did everything they told you, and did everything right, yet your store still isn’t making any sales (or not nearly as many as you want it to). 

And all the while, you watch seemingly countless people—that you know are no better or smarter than you—getting the success that you want and deserve, while you’re left feeling frustrated, desperate, and unworthy.

Can you relate?

How much longer are you willing to put up with that? 

What price did you pay for not knowing how to get your ads working and your store converting and being profitable? And how much longer can you afford to pay that price? 

What It Takes to Have a Successful Ecommerce Business 

The truth is, you shouldn’t be struggling to get your ads to work and make sales. And it’s not your fault … You’ve simply been led down the wrong path by all the so-called ecommerce experts out there. 

They’ve told you again and again that to build a thriving ecommerce business, all you need to do is find a product that’s already selling well, put it on a store, run some ads to it, and you’ll be a millionaire. They’ve said if your store is not seeing sales, it has to be your ads, because after all … you’re copying a product that’s already selling well, so it can’t be the product or the store, right? 


If your ads aren’t working, the problem is most likely your store (and in some rare instances your product). Stop trying to fix your ads and fix your store instead. First, optimize it, then maximize it … And as a result, your ads will magically start working. 

Think about this: The global ecommerce conversion rate is around 2%. That means 98 out of every 100 people that land on a store leave without buying. So, think about which of the following options is easier:

  1. Trying to bring another 100 people to your store just to convert two more
  2. Converting two more people of the 100 that already land on your store

It should go without saying (but I’ll say it anyway) that B is the much easier, much cheaper, and much much more profitable option. 

Optimize Your Store First (Worry About Traffic Later)

To have a successful ecommerce business, you have to optimize your store so you can convert (at least) 2 more out of every 100 people—so that your conversion rate is at least 4%—and then worry about bringing in more traffic. 

Doing this will effectively cut your traffic in half and double your revenue. And that’s how you grow and scale your business profitably.

Gone Are the Days of Building a Business from Facebook Ads Alone 

Running ads is hard and expensive. Facebook ads don’t work like they used to. The cost of ads is through the roof. What used to work no longer does. On top of that, the iOS 14 and 15 updates and privacy concerns chopped Facebook off at the knees and are making it harder and harder to track ad performance and email open rates. 

The control you have over your ads is exponentially decreasing while the cost of running them is exponentially increasing. But, you can’t control Facebook or Google no matter how good you are at running ads … So, focusing on the one thing you can control—your store— is really the only option you have. And that will only become more and more obvious over time (although, I’m pretty sure you’ve already felt the hit of the iOS updates).  

If you don’t take this advice seriously and focus on your store, I guarantee that you will eventually fail. However, if you commit to focusing on your store and optimizing it … You’re going to get your ads working and your store converting, profitable, and generating as much revenue as you would like.

The Answer: Revenue OptimizationTM 

Using our proprietary Revenue OptimizationTM system, we’ve helped thousands of students and clients break through their plateaus and grow and scale their ecom businesses. And I’m confident we can help you as well. 

Yes, there are some cases where no amount of store optimization can help because the product is simply not good. But with the vast majority of low-performing stores we’ve come across, the biggest problem (by far) was the store, not the products or ads. 

That’s the truth. Take it or leave it (it’s your call) … But if what you’ve been doing hasn’t been working, isn’t it time to finally try something new? Because doing the same thing over and over and expecting a different outcome is the definition of insanity. 

Some people do that, and that’s fine … but that’s not you. I know that because you’ve read this far. And because of that, you deserve to win.

So, try something new and optimize your store first, before you try to maximize it. 

Go here and read my 6-part blog series on how to optimize every page of your store, so you can grow profitably and scale. All for free!

To your success,



About the author

Aleksandar Nikoloski

Aleks is BGS’s Head of Revenue Optimization, an author, and a speaker. He has helped rapid-scale dozens of 6, 7, and multiple 8-figure stores as part of BGS’s Amplify Partnership program. He has gotten one store from $2.6 million a year to $6.7 million a year in 24 months, while another from doing $300k/month to doing over $2 million/month in less than 6 months, just to mention a few. The BGS team calls him the “Site Whisperer” because of his ability to find site nuances that derail the customers’ journey and cause purchase friction. Extremely meticulous and analytical, he credits all of this success to data and accurate interpretation of that data, as well as his ability to implement and test new ideas almost immediately.

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