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Reading Time: 2 minutesIn this episode in the ‘Solutions 8’ podcast, which looks into the intricacies of ecommerce and digital marketing, Matthew Stafford, the founder and CEO of Build Grow Scale, introduces the “Early Checkout” newsletter, designed specifically for ecommerce store owners.
Key Points Discussed:
Introduction of the ‘Early Checkout’ Newsletter:
Matthew discusses the launch of a new newsletter aimed at providing targeted insights for ecommerce store owners. The newsletter is crafted to be a master class in Conversion Rate Optimization (CRO), featuring contributions from top experts in various ecommerce domains such as Google Ads, Facebook Ads, SEO, and more.
Newsletter Content and Structure:
The newsletter offers concise, deep dives into specific ecommerce topics, curated to take about 10-15 minutes to read. It’s structured to cover all critical areas of ecommerce in one place, with the flexibility for readers to explore topics that particularly interest them.
Value Proposition and Benefits:
Matthew highlights the newsletter’s value in consolidating expert advice and actionable insights in a digestible format. It aims to help Shopify store owners grow their businesses by staying updated with the latest trends and strategies in ecommerce.
Discussion on AI and E-commerce:
The conversation shifts to how AI tools like chatbots can dramatically improve ecommerce operations. Matthew shares an example of how implementing AI for customer interactions on a website doubled the conversion rate without increasing traffic, underscoring the importance of optimizing existing traffic over acquiring new traffic.
Insights on Conversion Optimization:
Emphasizing the importance of starting optimization efforts from the checkout process backwards, Matthew discusses how minor tweaks in the checkout process can have outsized impacts on revenue.
The Importance of Data and Analytics in Ecommerce:
The discussion also covers the critical role of data in understanding and optimizing customer behavior on ecommerce sites. Matthew stresses the need for precise data management and analysis to avoid potential revenue leaks and enhance business operations.
Notable Quotes:
“We don’t have a traffic problem; we have a conversion problem.”
About the author
Aleksandar Nikoloski
Aleks is BGS’s Head of Revenue Optimization, an author, and a speaker. He has helped rapid-scale dozens of 6, 7, and multiple 8-figure stores as part of BGS’s Amplify Partnership program. He has gotten one store from $2.6 million a year to $6.7 million a year in 24 months, while another from doing $300k/month to doing over $2 million/month in less than 6 months, just to mention a few. The BGS team calls him the “Site Whisperer” because of his ability to find site nuances that derail the customers’ journey and cause purchase friction. Extremely meticulous and analytical, he credits all of this success to data and accurate interpretation of that data, as well as his ability to implement and test new ideas almost immediately.