Reading Time: 5 minutes When you think about holiday promotions for your ecommerce business, it’s natural to focus on the fourth quarter of the year. While Black Friday/Cyber Monday and the days leading up to Christmas do account for a large percentage of all online purchases, they aren’t the be-all and end-all when it comes to planning holiday promotions.
Reading Time: 6 minutes Excitement around Thanksgiving, Christmas Eve, and New Year’s has long been one reason that businesses increase sales and profits during the holidays. People are buying fashionable clothes, shoes, and jewelry as well as gifts and many other things. The 2021 holiday season may turn out to be a relatively calm one, but it’s still an
Reading Time: 5 minutes It might be too early to start busting out the holiday decorations, but if you’re not already gearing up for the holiday sales season you’re making a big mistake. The Thanksgiving-to-New Year stretch used to make or break traditional retail businesses—Black Friday earned its nickname because it was the start of the period that put
Reading Time: 6 minutes Video Highlights 0:12 Introduction 0:25 Brick and Mortar promotions better than ecom 0:54 Promotions 1:08 Car Dealerships are great at this 1:58 The Reason They Do That 2:25 The Small Ecom Business Doesn’t Do This 2:46 Ecommerce Stores Should Be Using These Tactics 3:19 Niche Specific 3:35 Made Up Holidays 4:06 Map Out Your Calendar