Author: Taylor Malahoff

Taylor Malahoff

WARNING: Page Speed Is Killing Your Conversions—Don’t Overlook It!

Reading Time: 6 minutes Many people start an ecommerce business by creating a store on Shopify. They install the latest apps, upload their high-quality images, and don’t give it a second thought. When they start advertising, a lot of them wonder: “Why aren’t customers converting on my site? Why do they just leave? Are my products or prices the

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Taylor Malahoff

How Perceived Value Keeps Your Ecom Store Profit Margin Healthy!

Reading Time: 8 minutes Imagine this: you run a survey and find that most of your customers say that your products are too expensive, but they would have purchased if you had reduced the price or offered a discount. This is a common response when doing customer research.  There are two ways to address this problem: You can reduce

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Taylor Malahoff

Ecommerce Jargon: The 48 Most Commonly Used Terms in 2020

Reading Time: 12 minutes Do you find yourself running to Google each time you need something defined? Don’t worry! When I was just starting at a university, I had the exact same problem. My teachers would be throwing out terms that might have been familiar to them but were in another dimension for me. Having graduated and mastered common

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Taylor Malahoff

Top 10 Profitable Conversion Boosting Apps for Shopify 2020

Reading Time: 9 minutes The following Shopify apps will help to improve and boost conversion for your Shopify store. They have all been recommended by senior revenue optimization experts at Build Grow Scale and are used throughout their daily work. 1. Product Filter & Search You might be asking yourself, “So why are product filters and search important?” They’re

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Taylor Malahoff

7 Things To Do If You Don’t Have Enough Traffic to A/B Test

Reading Time: 8 minutes What is a split test? In a split test (aka “A/B test”), you create two versions of a webpage and send some customers to each, so you can figure out which performs better. Split testing can easily determine if a specific change affects overall sales (or whatever you might want the customer to do, like

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