Posts by Taylor Malahoff
WARNING: Page Speed Is Killing Your Conversions—Don’t Overlook It!
Many people start an ecommerce business by creating a store on Shopify. They install the latest apps, upload their high-quality images, and don’t give it a second thought. When they start advertising, a lot of them wonder: “Why aren’t customers converting on my site? Why do they just leave? Are my products or prices the…
Read MoreHow Perceived Value Keeps Your Ecom Store Profit Margin Healthy!
Imagine this: you run a survey and find that most of your customers say that your products are too expensive, but they would have purchased if you had reduced the price or offered a discount. This is a common response when doing customer research. There are two ways to address this problem: You can reduce…
Read MoreThe Best Free Video-Editing Software for Creating Compelling Ads in 2021
I was a young university kid once who thought about becoming a YouTube sensation. I loved to create and edit my own gaming videos and also filmed my adventures when I traveled to South Korea. In those days, I made a few videos and managed to learn a lot about video editing. There were a…
Read MoreEcommerce Jargon: The 48 Most Commonly Used Terms in 2020
Do you find yourself running to Google each time you need something defined? Don’t worry! When I was just starting at a university, I had the exact same problem. My teachers would be throwing out terms that might have been familiar to them but were in another dimension for me. Having graduated and mastered common…
Read MoreHow to Get Quality Customer Feedback to Improve Your Products and Increase Sales!
Listening to your customers is extremely valuable when you want to improve your business, but a lot of businesses seem to miss the mark or completely ignore their customer base. Whether you have an established business or are just starting out, there will always be something new to learn. We’ll be going over ways you…
Read MoreTop 10 Profitable Conversion Boosting Apps for Shopify 2020
The following Shopify apps will help to improve and boost conversion for your Shopify store. They have all been recommended by senior revenue optimization experts at Build Grow Scale and are used throughout their daily work. 1. Product Filter & Search You might be asking yourself, “So why are product filters and search important?” They’re…
Read More7 Things To Do If You Don’t Have Enough Traffic to A/B Test
What is a split test? In a split test (aka “A/B test”), you create two versions of a webpage and send some customers to each, so you can figure out which performs better. Split testing can easily determine if a specific change affects overall sales (or whatever you might want the customer to do, like…
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