Reading Time: 6 minutes Many people start an ecommerce business by creating a store on Shopify. They install the latest apps, upload their high-quality images, and don’t give it a second thought. When they start advertising, a lot of them wonder: “Why aren’t customers converting on my site? Why do they just leave? Are my products or prices the
Reading Time: 8 minutes Imagine this: you run a survey and find that most of your customers say that your products are too expensive, but they would have purchased if you had reduced the price or offered a discount. This is a common response when doing customer research. There are two ways to address this problem: You can reduce
Reading Time: 7 minutes I was a young university kid once who thought about becoming a YouTube sensation. I loved to create and edit my own gaming videos and also filmed my adventures when I traveled to South Korea. In those days, I made a few videos and managed to learn a lot about video editing. There were a
Reading Time: 12 minutes Do you find yourself running to Google each time you need something defined? Don’t worry! When I was just starting at a university, I had the exact same problem. My teachers would be throwing out terms that might have been familiar to them but were in another dimension for me. Having graduated and mastered common
Reading Time: 7 minutes Listening to your customers is extremely valuable when you want to improve your business, but a lot of businesses seem to miss the mark or completely ignore their customer base. Whether you have an established business or are just starting out, there will always be something new to learn. We’ll be going over ways you
Reading Time: 9 minutes The following Shopify apps will help to improve and boost conversion for your Shopify store. They have all been recommended by senior revenue optimization experts at Build Grow Scale and are used throughout their daily work. 1. Product Filter & Search You might be asking yourself, “So why are product filters and search important?” They’re
Reading Time: 8 minutes What is a split test? In a split test (aka “A/B test”), you create two versions of a webpage and send some customers to each, so you can figure out which performs better. Split testing can easily determine if a specific change affects overall sales (or whatever you might want the customer to do, like