Mad Scientist of Data & Development of BGS “Revenue Optimization” System Matthew Stafford
Aleksandar Nikoloski | Jan 15, 2025
Reading Time: 2 minutesIn this enlightening conversation, Matthew Stafford, a multifaceted professional with expertise in website optimization and emotional intelligence coaching speaks to Joe Dimino of Neon Jazz & Famous Interviews podcast where he shares his insights on both personal and professional growth, revealing how he has navigated the challenges and transformations brought on by the COVID-19 pandemic.
Key Points Discussed:
- Navigating COVID-19:
- Matthew discusses his approach to the pandemic, emphasizing the importance of natural immunity and personal health management. His experience reinforced his belief in the critical role health plays in the quality of life and made him more aware of the misconceptions around governmental roles in health and safety.
- Professional Journey:
- He outlines his dual career path of helping enhance ecommerce sales through effective website optimization and coaching men on emotional intelligence. Matthew’s approach is rooted in helping others achieve more meaningful interactions and personal fulfillment.
- Childhood Ambitions and Influences:
- Reflecting on his early aspirations to become a Navy SEAL, Matthew shares poignant memories of his childhood in Ann Arbor, Michigan. He opens up about the familial challenges he faced, which have significantly shaped his career and life philosophy.
- Inspirational Figures:
- Tony Robbins emerges as a significant influence in Matthew’s life, inspiring him with the potential of human growth and achievement.
- Vision for Legacy:
- More than anything, Matthew is driven by a desire to leave a legacy that empowers children to learn life lessons early on, fostering a healthier, more conscious future generation.
- Personal Reflections and Aspirations:
- If given the chance, Matthew would relish the opportunity to meet Elon Musk, intrigued by Musk’s ability to innovate and scale ideas.
Notable Quotes:
- “Our health is critical to our quality of life.”
- “I help people learn how to love themselves more and to do it in a way that also helps them love other people.”
About the author
Aleksandar Nikoloski
Aleks is BGS’s Head of Revenue Optimization, an author, and a speaker. He has helped rapid-scale dozens of 6, 7, and multiple 8-figure stores as part of BGS’s Amplify Partnership program. He has gotten one store from $2.6 million a year to $6.7 million a year in 24 months, while another from doing $300k/month to doing over $2 million/month in less than 6 months, just to mention a few. The BGS team calls him the “Site Whisperer” because of his ability to find site nuances that derail the customers’ journey and cause purchase friction. Extremely meticulous and analytical, he credits all of this success to data and accurate interpretation of that data, as well as his ability to implement and test new ideas almost immediately.