Reading Time: 4 minutes When seeking deeper insights into your ecommerce customers, you’ve got to ask open-ended questions in your surveys. They’re powerful, they’re probing, and they’ll give you the richest data you’ve ever collected. But what are open ended questions, and how do you craft these questions effectively and analyze the responses? Let’s dive in! Understanding the Concept
Reading Time: 6 minutes People decide if they do or don’t want to buy from your ecommerce store based on the answers to two questions: The first question concerns your product or service and how you choose to sell it. That topic is (and no doubt will be) the subject of many other articles, probably because ecommerce business owners
Reading Time: 8 minutes Two of the MOST underutilized tools in the ecommerce industry are onsite polls and surveys. Onsite polls and surveys are simply pop-ups on an ecommerce site asking a question(s) to gather key insight about your customers. If set up correctly, the data they gather can be absolutely vital and lead to massive boosts in conversion rates and