Reading Time: 5 minutes This is the fourth article in a five-part ecommerce optimization series on using micro-conversions to increase that one glorious metric all business owners and optimizers obsess over—conversion rate. If you’re interested in learning all about the micro-conversions associated with each step of the funnel and how each micro-conversion helps increase the overall conversion rate of
Reading Time: 6 minutes People decide if they do or don’t want to buy from your ecommerce store based on the answers to two questions: Does your product or service address their problem or need? What’s the risk associated with buying from your online store? The first question concerns your product or service and how you choose to sell
Reading Time: 4 minutes Video Highlights 0:02 Follow Up On Facebook Post 0:19 Black Label Mastermind 0:35 Parasite Brands 0:49 Not Admitting Defeat 1:07 Sales Funnel 1:17 Doubled Sales Everyday 1:48 The First Thing We Did Was Install HotJar On Every Page. 2:03 Making Simple Changes 2:41 Basic Stuff Everyone Should Be Doing 3:07 Focus 3:20 Trying Hotjar 3:35
Reading Time: 6 minutes Twenty years ago, ecommerce was in its infancy. Customers were scarce, but competition was even scarcer—if you knew what you were doing, or were even moderately good at figuring it out as you went along, you could have raked in a steady living selling a few niche products online.