Reading Time: 5 minutes If you’ve been in ecommerce for any length of time, you know that your customer list is one of the biggest assets of your business. In fact, we’ve found that communicating by sending daily, weekly, or monthly emails to your list can contribute as much as 30% of your business income. So why do ecommerce
Reading Time: 12 minutes Email, email, email … You’re probably sick of hearing about it at this point, right? What’s the big deal about email anyway? It’s traffic that you own. There are three types of traffic out there: The traffic you don’t control is anything SEO-related and any organic traffic coming from blogs, YouTube videos, social posts, and
Reading Time: 13 minutes Despite the fantastic results email campaigns can get and the comparative ease of getting a strong campaign working, many stores (especially smaller ones) totally neglect this aspect of marketing to new prospects. Instead, they focus entirely on using Facebook and paid search to capture new customers. However, email is effective with new customers too. Email
Reading Time: 4 minutes What do Apple, AT&T, Ford, Hyundai, Domino’s, Google, Konica Minolta, Discover, Dunkin’ Donuts and the NFL have in common? If you answered, ‘They have loyal customers,’ give yourself a pat on the back. According to Forbes, these companies top the list in 2015. Apple, in particular, seems able to convince people they need ever more