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Email for Ecommerce: The Solution to Your “My Customers Only Buy Once” Problem

Reading Time: 12 minutes Email, email, email … You’re probably sick of hearing about it at this point, right? What’s the big deal about email anyway?  So, your goal should be to own as much of the traffic as you can. When done right, we’ve found that up to 30% to 35% of your store’s revenue should come from

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Magnetize Leads with Effective Email Capture

Reading Time: 13 minutes Despite the fantastic results email campaigns can get and the comparative ease of getting a strong campaign working, many stores (especially smaller ones) totally neglect this aspect of marketing to new prospects. Instead, they focus entirely on using Facebook and paid search to capture new customers. However, email is effective with new customers too. Email

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How To Drive Sales By Instilling Loyalty

Reading Time: 4 minutes What do Apple, AT&T, Ford, Hyundai, Domino’s, Google, Konica Minolta, Discover, Dunkin’ Donuts and the NFL have in common? If you answered, ‘They have loyal customers,’ give yourself a pat on the back. According to Forbes, these companies top the list in 2015. Apple, in particular, seems able to convince people they need ever more