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a/b test

Ultimate Guide to Site Speed for 2022: Part 1 of 3

Reading Time: 5 minutes It’s common advice given to fresh store owners to keep their page loading quickly, but the actual mechanics of measuring and maintaining page speed are generally glossed over, waving vaguely to various tools. This may be for good reason, as the specifics do get rather technical quickly and require a fairly talented developer to handle …

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How to Run A/B Split Tests That Make You More Money!!

Reading Time: 9 minutes The quickest and easiest way to maximize the revenue on your ecommerce store is through A/B split tests. If run correctly, they can skyrocket your store from low profiting to extremely high profiting very quickly. If they are run incorrectly, and they often are, they will cause more harm than good. I’m going to show you exactly …

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5 Common A/B Testing Mistakes Every Shopify Store Owner Needs to Know

Reading Time: 11 minutes As ecommerce business owners, we are constantly looking for ways to maximize our store’s revenue. In an effort to “squeeze more juice” out of our websites, we are repeatedly making little tweaks to them—changing a headline here, swapping out some images there, and so on. But are these little tweaks hurting or helping the performance of …

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7 Things To Do If You Don’t Have Enough Traffic to A/B Test

Reading Time: 8 minutes What is a split test? In a split test (aka “A/B test”), you create two versions of a webpage and send some customers to each, so you can figure out which performs better. Split testing can easily determine if a specific change affects overall sales (or whatever you might want the customer to do, like …

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