Optimized Ecommerce EP 077 – Applying Revenue Optimization Principles on Stores with Less Traffic

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Matthew Stafford Oct 27, 2021

Welcome to Episode 077 of Optimized Ecommerce – Applying Revenue Optimization Principles on Stores with Less Traffic. I’m your host, Tanner Larsson, CEO of BGS.

BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.

Dominik Meiu is one of BGS’s long time Revenue Optimization Experts who works on all our amplified partner stores. He also comes to BGS events, talks in the podcast, work in our groups and with some of our biggest clients.

Here’s just a taste of what we talked about today:

Can a store with low traffic still apply the revenue optimization principles that BGS teaches?

The answer is yes. There are plenty of ways to optimize your store, create better conversion rates, better AOV, and increase all the key metrics that matter for the traffic that your store has.

You don’t need to split tests in order to find these wins. Split testing is an amazing tool if you have the traffic to do so. But it’s not vital for a store that is just getting started or just getting off the ground.

Split testing is a great process, but there are many things that can be done without the need for split testing. If you don’t have enough traffic for split testing, there are alternative areas you can focus on until your traffic increases.

The basic points to keep in mind when writing a copy, designing, and building your website.

The biggest thing is clarity. Clarity means that your product should be clear to whoever is looking at your website. And if the messaging behind that product is very clear, do they know exactly what they’re getting? What problem does that product is going to solve for them and everything is in between?

For example, when people go to the product page and see that they’re selling a water bottle. How much description is needed to actually get the customer to buy the water bottle?

When you’re building a website, make sure that the imagery, copy, and design are clear and address the unique value propositions of the product. You don’t want to see a website description that was pulled off from Alibaba, where you might be sourcing products. You want to be detailed and descriptive with what you’re selling, the materials within it, especially the problem that’s going to be solving.

We also discussed a few other fun topics, including:

  • Some of the obvious and easy wins that a store with little to no traffic can benefit from.
  • What are some other ways that a lower traffic store can use to collect quality data?
  • Can a store still do split testing even with low or light traffic?

But you’ll have to watch or listen to the episode to hear about those!

How To Stay Connected With Dominik Meiu

Want to stay connected with Dominik? Please check out their social profiles below.


Also, Dominik mentioned the following items on the show. You can find that on: