Optimized Ecommerce EP 069 – How to Boost Your Store’s Average Order Value

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Matthew Stafford Sep 01, 2021

Welcome to Episode 069 of Optimized Ecommerce – How to Boost Your Store’s Average Order Value. I’m your host, Tanner Larsson, CEO of BGS.

BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.

Casey Brown is one of the Revenue Optimization Experts at BGS who work with Amplified Stores and Revenue Accelerator Program (RAP) clients. RAP is a done for you incubator style service for clients that are not quite ready for the amplified program. To learn more about this program, please visit BuildGrowScale.

Here’s just a taste of what we talked about today:

Casey talked about why people should care about their store’s AOV.

One of the reasons why people should care about AOV is because ad costs are going through the roof! especially with iOS and all the privacy updates, which will come to Android soon enough. With ad costs higher, ecom stores have to increase their order value to get more money out of their sales.

Also, with ecom stores, not all revenue is created equally. When you boost your order value through certain ways, the extra revenue can be at a much higher profit than other revenue from selling your flagship product.

And then, Casey explained what an order bump is and showed an example.

An order bump is an add-on or an additional product on the checkout page. This is usually seen near the Add to Cart button. It is a box that usually says “Check This Box to Add Gift Wrapping” or “Check this Box to Add an Extended Warranty”.

An example in the jewelry niche, they have a main product showing on the page and might have options to add different chains for it. It might show that you can add a modern chain bracelet or a minimal flat cuff — for example.

Types of Order Bumps:

  • Complimentary Product
  • Gift Wrap
  • Warranty/ Insurance
  • Priority Processing
  • Personalization

We also discussed a few other fun topics, including:

But you’ll have to watch or listen to the episode to hear about those!

How To Stay Connected With Casey Brown

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Also, Casey mentioned the following items on the show. You can find that on: