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Optimized Ecommerce EP 067 – How We MULTIPLY Growth & SUSTAIN Income In Ecommerce!

Today on The Optimized Ecommerce Podcast, Tanner Larsson talks about continuity, compound growth, cash flow income, and how these elements can be put into place in your business. Dive in today’s episode as Tanner discusses a digital marketing and business strategy that allows businesses to scale in a predictable way. Don’t forget to

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Show Notes

Welcome to Episode 067 of Optimized Ecommerce – How We MULTIPLY Growth & SUSTAIN Income In Ecommerce! I’m your host, Tanner Larsson, CEO of BGS.

BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.

Here’s just a taste of what we talked about today:

Tanner discussed the meaning of Continuity Income and why your ecom business needs continuity.

Continuity Income is revenue earned on a ‘residual’ or ‘ongoing’ basis after the first sale. This income comes in automatically on a scheduled plan.

The following are the reasons why your ecom business needs continuity:

  • Ecommerce is a tough business.
  • Most ecom businesses are cash poor.
  • Most ecom businesses have unpredictable income.
  • Most ecommerce businesses start at zero every month.

Adding continuity to your business solves all the problems that are stated above.

And then, Tanner also talked about how to run a continuity program in your ecom business.

Important note:

  • You do not and should not try to become a subscription only ecommerce company.
  • It is far easier and more profitable to incorporate one or more continuity streams into your business while continuing to sell existing products.
  • You should make continuity as a recurring revenue which is the focal point of your business.

Recurring Income Core:

  • Should be the primary profit center in your business.
  • Focus all your marketing and sales efforts into funneling people into your continuity program.
  • Restructure your business if necessary.
  • This is a long term play that will ultimately result in more money and less stress.

Types of recurring income core:

  • Consumable subscriptions
  • Subscription boxes
  • Digital membership
  • Newsletters (physical or digital)
  • Buyers club
  • Associations
  • Micro continuity

We also discussed a few other fun topics, including:

  • 3 styles of recurring income core.
  • 3 best ways to sell your continuity program.
  • How can you implement a continuity program in your business?

But you’ll have to watch or listen to the episode to hear about those!

How To Stay Connected With Tanner Larsson

Want to stay connected with Tanner? Please check out their social profiles below.

Resources

Also, Tanner mentioned the following items on the show. You can find that on:

Ecommerce Store Audit

Want us to do an Audit on your e-commerce store and show you how you can make some quick changes that will dramatically increase sales and profits without increasing your traffic?

Tanner Larsson

Studly Husband, Super Dad and serial entrepreneur. Tanner is also the Founder of 80/20 Media an ecommerce incubator and the CEO of BuildGrowScale.com.

Ecommerce Store Audit

Want us to do an Audit on your e-commerce store and show you how you can make some quick changes that will dramatically increase sales and profits without increasing your traffic?