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Optimized Ecommerce EP 065 – Simple ways to Make Your Business Customer-Centric
Welcome to Episode 065 of Optimized Ecommerce – Simple ways to Make Your Business Customer-Centric. I’m your host, Tanner Larsson, CEO of BGS.
BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.
Brad Owens is one of the BGS Revenue Optimization Experts who work with our amplified stores. He started out as a customer, then joined the BGS team. Now, he’s one of the coaches in our Ecommerce Business Blueprint Program.
Here’s just a taste of what we talked about today:
Brad, discussed how to be a customer-centric business.
After reading a book entitled What You’re For by Jeff Henderson, Brad immediately saw how the concept connected with e-commerce in terms of being laser-focused on customers instead of being a self-centered business.
Being customer-centric is about knowing where customers are at, what they are dealing with, and where they want to be; rather than being out there and talking about how awesome your products are.
If customers feel engaged with your brand; if they feel that your brand is empathizing and cares about them, then you are giving your customers a better experience.
And then, Brad also discussed the impact of being a customer-centered company on LifeTime Value (LTV).
When customers become fans of your brand, they will not only be repeat buyers. They also become an evangelist of your products. Growing by word of mouth is gold, especially now when the cost of advertising has been skyrocketing.
Back in 2010, when Brad had a comic book store, he made a point for himself and his employees to remember names because that kind of business is all about LTV. A few months later, he had people that drove past his competitor’s store just to come to his store, because of that extra level of connection.
We also discussed a few other fun topics, including:
- Important questions that business owners should ask themselves to know what they can do to make their business more customer-centric.
- The benefits of being a customer-centric company.
- An overview of the book What You’re For by Jeff Henderson.
But you’ll have to watch or listen to the episode to hear about those!
How To Stay Connected With Brad Owens
Want to stay connected with Brad? Please check out their social profiles below.
- Facebook Profile: Facebook.com/brad.owens1
Resources
Also, Brad mentioned the following items on the show. You can find that on:
- What You’re For by Jeff Henderson
- Delivering Happiness by Tony Hsieh
