Optimized Ecommerce EP 064 – Proven Ways to Successfully Grow Your Subscription-Based Business

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Business Tech Ninjas Jul 28, 2021

Welcome to Episode 064 of Optimized Ecommerce – Proven Ways to Successfully Grow Your Subscription-Based Business. I’m your host, Tanner Larsson, CEO of BGS.

BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.

Chuckie Gregory is the CEO and founder of Club Earlybird—a subscription-based service that offers a morning cocktail for Go-Getters to Get Sh*t Done.

Chuckie is a member of the Ecom Insider family. He is a seven-figure award winner and soon to be an eight-figure award winner. In a year, Chuckie has over 20,000 customers that are generating revenue and have also built a successful subscription-based business.

Here’s just a taste of what we talked about today:

Chuckie shared a little bit of his background and how he got into Ecom.

Chuckie’s background in business started 10 years ago as a convenience store snack distributor. He grew that business pretty fast. But soon realized that it wasn’t the type of business he wanted. What he really wanted was freedom of time, freedom of location, and freedom of money.

While virtually solving how much it sucks to wake up in the morning. Chuckie came across the concept of a Morning Cocktail — a book by Aubrey Marcus. He knew that this is something he wanted to do. So, they tested some ingredients for two years until they officially launched and sold the products in a month.

He persistently pursues the business by learning everything that he can about e-commerce until he came across Ecommerce Evolved, a book that led him to BGS.

Then, Chuckie discussed how the subscription-based model works in their business.

Chuckie’s subscription-based business is categorized into three parts. The first part is the customer acquisition, this is where they sell one-time initial free shipping purchases, which is a 45-serving tub with a free cocktail shaker cup, and an ebook called The Perfect Morning Routine.

The second part is the subscription. So when customers are ready for their next shipment, they have to get a subscription for a discounted price.

The third part is the launch. Every two to three months, they come out with a new flavor that is launched to their existing buyers and sell it out in a week.

This subscription-based process creates a nice influx for a huge lifetime value driver that costs no advertising or marketing spend. The subscription and the launch are the profit center. And customer acquisition is used to get more customers.

We also discussed a few other fun topics, including:

  • How do Chuckie and his team implement scarcity into their subscription model?
  • The impact of revenue optimization on Chuckie’s business and brand approach.
  • Evolution of hiring employees for Club Earlybird.

But you’ll have to watch or listen to the episode to hear about those!

How To Stay Connected With Chuckie Gregory

Want to stay connected with Chuckie? Please check out their social profiles below.


Also, Chuckie mentioned the following items on the show. You can find that on: