Optimized Ecommerce EP 062 – How Important is Web Accessibility to Your Ecom Business

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Business Tech Ninjas Jul 07, 2021

Welcome to Episode 062 of Optimized Ecommerce – How Important is Web Accessibility to Your Ecom Business. I’m your host, Tanner Larsson, CEO of BGS.

BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.

Eric Kwoka is from the BGS revenue optimization team, he is one of our Revenue Optimization Experts who works on all the Amplified stores. Eric also trains in different programs, and more likely to be speaking on stage at our next BGS event.

Eric is a big part of BGS, he got one of those amazing brains on which he can test data and turn it into huge wins for our Amplified Stores.

Here’s just a taste of what we talked about today:

Eric defined the meaning of Web Accessibility.

When Tim Berners Lee built the World Wide Web, his vision is to make information accessible to everybody regardless of disability. He specifically quoted that “The Power of the Web is in its Universality”.

The bottom line in Web Accessibility is serving people and making sure that everybody can access all the amazing content on the internet evenly and equally.

This is not about making sure that keyboard navigation works on your site so that lawyers don’t send you letters. But instead, you’re doing this so that people who may have some disabilities can still access your products.

And then, Eric discussed the importance of Web Accessibility to Your Ecom Business.

Imagine if Shopify required the use of a mouse so people can set up a store, this only means that people with disabilities could be cut out to do the entire option. This is basically what’s happening to some of your customers if the site is not accessible enough.

The World Wide Web Consortium is an organization that has established Web Content Accessibility Guidelines, they spent a lot of time building these documents. Some are very technical, but most of them are pretty simple to implement.

The accessibility to the internet is to the point of human rights because most of our network and economy are based on the ability to interact with things that many of us may take for granted. But on the other side of the coin, there are still many people out there that can’t do a simple option like buying Beyonce’s ticket online.

We also discussed a few other fun topics, including:

  • Ways on how people with a disability use the web differently.
  • How does Web Accessibility impact businesses?
  • Tips on how store owners improve their Web Accessibility.
  • Where can people learn more about Web Accessibility?

But you’ll have to watch or listen to the episode to hear about those!

How To Stay Connected With Eric Kwoka

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Also, Eric mentioned the following items on the show. You can find that on: