Welcome to Episode 061 of Optimized Ecommerce – The Power of User Testing: Why Your Ecom Business Needs It. I’m your host, Tanner Larsson, CEO of BGS.
BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.
Rosemary Kwoka is one of the BGS Revenue Optimization Experts. She works on our Amplified Partner stores and has transitioned into teaching her knowledge to some of BGS Ecom Insider members and EBB members.
She also runs a team inside of BGS that manages User Testing and Lucky Orange recording sessions. This team has allowed the Revenue Optimization Experts to take bigger wins and make massive optimization improvements on the stores they handle.
Here’s just a taste of what we talked about today:
Rosemary defined User Testing in layman terms.
User Testing is a tool that a store owner can use to identify any bottlenecks on their site. It is used to test how well users react, navigate and use their website. It also provides an opportunity for store owners to watch how people are using their website, share their insights and emotions in real-time.
The whole process involves paying someone within your store’s target demographic to complete a task on your site while it is being narrated and screen recorded. A copy will then be analyzed and be tested out.
And then, Rosemary discussed how important is User Testing for both low and high traffic stores.
User Testing is definitely important for both stores. For low-traffic stores, user testing is a great tool to use when improving conversion rates. The good thing for low-traffic stores is that they don’t need 3000 sessions on their site to see if something is functioning and winning on conversion. Having at least 10 users, depending if your site is more mobile or desktop heavy. You can have five mobile testers and five desktop testers to see what is blocking your users from proceeding to the next steps on their buying journey.
On the other hand, high-traffic stores can benefit quickly and heavily from User Testing in conjunction with an A/B test. Using both provides more proof of what is winning on the site. It also pinpoints any anxieties that the site might have which can be unnoticeable due to high traffic, it allows store owners to see why 2% of people aren’t checking out.
We also discussed a few other fun topics, including:
- The difference between A/B testing and User Testing.
- What are the results that people get from User Testing?
- Tips on how to get the most out of User Testing.
But you’ll have to watch or listen to the episode to hear about those!
How To Stay Connected With Rosemary Kwoka
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Also, Rosemary mentioned the following items on the show. You can find that on: