Optimized Ecommerce EP 059 – 4X Lift in Conversion Using Wizards

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Business Tech Ninjas Jun 09, 2021

Welcome to Episode 059 of Optimized Ecommerce – 4X Lift in Conversion Using Wizards. I’m your host, Tanner Larsson, CEO of BGS.

BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.

Mariana Dourado is a BGS Revenue Optimization Expert. She has been working with BGS for over two years—doing audits, analysing websites, and finding what works better for client sites.

She works with some of our amplified clients, helps our Ecom Insider members optimize their stores, and really dial them in.

Here’s just a taste of what we talked about today:

Mariana discussed what wizards are for and when to use them.

Wizards are used when a store offers a wide range of products. It lets users face the Paradox of Choice—an event where customers get paralysed when there are too many options and they do not know where to go.

Now, wizards are used when the product is relatively new or when users are not familiar with the features of your product. Another use for wizards is when a store offers similar products with similar features.

Making use of wizards helps ask the right questions and isolate which product is better for the buyers.

And then, Mariana talked about important things to keep in mind when setting up a wizard.

The first thing you need to do is go through every single step to make sure that everything is working properly and accurately. Check if there are any broken pages or broken steps because it can ruin the entire process.

Here is an example from one of the stores we handled. The client already had a survey set up which we turned into a wizard. We created a pop-up, tweaked some copy, and made some updates but used a similar structure as their survey. Creating the wizard took us a few weeks to make sure that everything was accurate for the store’s audience.

We also discussed a few other fun topics, including:

  • Is the wizard presented as one long list of questions, or one question at a time?
  • How to motivate visitors to use your wizard in the store?
  • What are the vital elements that make a wizard work well in your store?

All that, and more! But you’ll have to watch or listen to the episode to hear about those!

How To Stay Connected With Mariana Dourado

Want to stay connected with Mariana? Please check out her social profiles below.


Also, Mariana mentioned the following items on the show. You can find that on: