Optimized Ecommerce EP 058 – Behind the Success of BGS First Ecom Insider Awardee
Today on The Optimized Ecommerce Podcast, Ane Susanto joins Tanner Larsson to talk about how she managed to rebuild her eight-figure business through BGS Ecom Insider Program. Dive in today’s episode as Ane shares her inspiring journey to success in rebuilding her business using her amazing talent and skills and how Ecom Insider has
Welcome to Episode #058 of Optimized Ecommerce – Behind the Success of BGS First Ecom Insider Awardee. I’m your host, Tanner Larsson, CEO of BGS.
BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.
Ane Susanto is a long-time member of the BGS Ecom Insider program. She’s a rock star mom and an entrepreneur who has engineered her life so that her daughter comes first.
A powerful woman, Ane gets stuff done! In the Ecom space, she is not afraid to help others and share her knowledge—making her a vital part of the BGS family. When you go step into the Ecom Insider world, Ane is one of the first names people mention in terms of who has helped them and supported them throughout the process.
Here’s just a taste of what we talked about today:
Ane shared a little bit about her entrepreneurial journey.
Her talent for doodling and drawing never made her think that she would be building a profitable business out of it. Ane listened to her cousin’s advice to sell her beautiful postcards through a website she built. The business eventually grew but had to close down when she got pregnant.
In 2015, four years after she had given birth, Ane met Matt for some part-time design work and selling print on demand. A couple of months in that business, she was earning $20,000- $60,000 a month in commissions. In the same year, Matt asked her to join the BGS live event and became a member of Black Label Masterminds—now called Ecom Insider.
As a member of the Ecom Insider Program, this allowed Ane to delegate some tasks and grow her business while raising her daughter. During her first year in the BGS ecosystem, she accomplished $10 million dollars in revenue.
And then, Ane shared one of the pivotal moments in her life.
Selling Ane’s art pieces has become a struggle for her—something that she kept for many years. This is because she grew up being told that drawing and art were a waste of time. Though she has made a living out of it, there was a time when she was struggling to show people or sell her art pieces.
During the BGS mastermind at North Carolina, Ane had the courage to show her artwork to the BGS team. It was an emotional moment and a turn of events for her.
“The most important part of being in the BGS sphere is that I’m surrounded by people that really make you feel that you can do this,” said Ane.
We also discussed a few other fun topics, including:
- Ane’s most important lessons she learned from BGS.
- Why do we call BGS a family?
But you’ll have to watch or listen to the episode to hear about those!
How To Stay Connected With Ane Susanto
Want to stay connected with Ane? Please check out their social profiles below.
Also, Ane mentioned the following items on the show. You can find that on:
Tanner Larsson 0:07
What’s up everybody? Tanner Larsson here and welcome back to the Optimized Ecommerce Podcast. Very excited to be with you guys again today and very excited about our guest today. This is an interesting one. Alright, so she has been part of my life, it feels like forever. But it really has only been since about 2015. And but it was still a long time considering right now it’s 2021. So she’s been around a long time. She’s been basically a part of what I consider my family for most of that time, if not all of that time and super excited to have her on here. Her name is Ane Susanto, she’s a rock star mom, she’s an entrepreneur who has engineered her life in such a way that her kid comes first a 100%. And work never robs from her life. I mean, I’m sure it has at times, but she’s very methodical about the way she structures everything to do that. And that’s credit worthy in and of itself. It’s amazing, that’s a lot of us aspire to be I actually was teasing about her in a previous podcast when I was interviewing Carrie Newman. And I made a joke about Ane. Well, that’s this Ane. And we’ve been trying to get her on the podcast. I actually want her to be my first guest of our award show. In Build Grow Scale, we have the six, seven and eight figure awards that we give out on stage. Ane happens to be the designer of those awards. And she was the first recipient of our eight figure award, which you can see behind her head right here if you’re on video. It was really cool, she designed the awards that we give out, she knows all the members that we’ve given them to but also then she got one herself, the eight figure or over $10 million in sales. And I was like, this will be great, we’re going to kick this off, and we’re going to have Ane on here. We just can’t coordinate and then she tells my assistant, she’s like, Hey, we’re gonna be together, Tanner and I are gonna be together at the beach, in a week or two because we were going to a wedding. And she’s like, how about we just do the podcast on the beach? And I’m like, What cop out? Like, there’s no way we’re gonna have time at this wedding to do a podcast on the beach. Right? Basically, we did a lot of other interviews before we were able to get Ane on here and then now we’re here and then, we talked about it when we were off camera, she’s like, yeah, that was really not a good idea. And like, I felt like a cop out. But anyway, very excited to have her here. She’s done so much in her life but in ecom specifically she’s one of those people who just gets it done. And is not afraid to help others and share others. She’s very giving and all of that which is amazing to our community. When you go into the Ecom Insider world Ane is one of the first names people will say when they’re like who’s helped you or who do you love and they’re like, Ane, so we love that I’m not trying to make her cry even though she’s probably going to start crying in a second. But anyway, Ane super glad to have you here. Thank you for joining us today.
Ane Susanto 3:16
Yeah, oh I forgot there’s no there’s no crowd there’s no people looking at me so I’m okay doing this. Just talking to you. It’s fine.
Tanner Larsson 3:29
No we’re just recording and then, people will hear it after after we get it all edited and spruced up. So the other thing guys you may not know about Ane, you can probably tell by looking at her but she is incredibly not tall. Um one of my favorite jokes about with Ane is that she’s about the only person on the planet where I can stand next to her and feel tall. So I try to stand next to her whenever possible or whenever pictures are being taken so that I look tall but Ane and I are both in the vertically challenged department so we got to stick together in that world.
Ane Susanto 4:02
Yeah, you’re calling me your younger sister in the last podcast but you don’t call me that you call me your little sister which is insulting not complimentary like younger sister’s flattery.
Tanner Larsson 4:19
Yeah, not necessarily trying to be insulting but Ane is one of those people who really don’t look their age at all. I have to give her credit though. She’s probably my big sister, not my little sister. But she’s definitely part of the family. My kids love her. And so she’s very involved with not only what BGS does her own business, her family and stays a part of ours as well. So, Ane, why don’t you give people a little backstory for you, and basically tell them where you came from a little bit and like how you built your entrepreneurial journey.
Ane Susanto 4:56
Well, actually, I just realized right around this week was when I turned in my letter of resignation from the last real job ever had. So I was in the corporate world for a long time after graduating college, and this was 21 years ago that I quit my last real job. So yeah, so right around May of June of 2000, that’s when I quit. And I was just completely burnt out was a corporate job as I was working, probably 16 hours a day, not even this exaggeration. And I was in meetings all day, burned out, and I just quit, I had nothing to fall back on, I didn’t have a job lined up, I just quit. And I had some savings. But it was probably a pretty dumb idea. So I spent probably a month just decompressing and trying to figure out what I wanted to do. And I came up with this idea to start a company for video conferencing. Back then, it was a big deal, it took a lot of capital. And so I spent it was months doing business proposals and meeting with investors and getting rejected, and eventually just getting totally dejected. And one of my coping mechanisms is doodling and drawing. So like, I’m feeling down, I just sit there and I just start doodling and drawing. I grew up with two cousins who are sisters, and one of them was moving away to New York. And so I decided to take one of the drawings that I had done and put it on note cards. So I just bought a stack of notecards, and I printed my drawing on it, and I gave them each a stack. And the idea was for them to bite back and forth to each other. But it was really just a drawing. It was the first time ever, I put my drawing on. I didn’t call it a product at the time, because I wasn’t like intending to sell it. But it was on something functional. And my cousin saw it and she was like this big corporate VP, and she’s like, you have to sell this. And I’m like, you’re out of your mind, no one’s gonna buy, and we didn’t talk about it again. But as I was just trying to figure out what I want to do, I wasn’t doing anything her words kept ringing. Now I’m not doing anything. Let me see if this is something I could do. And I came from this computer science, IT, I was going to be this Astrophysicist or whatever. And I grew up being told that drawing and art were a waste of time. So to me, it was just gonna be like a little hobby. But I decided to figure out how to put my drawings on the card. And I researched doing that. And I researched how to start a website because I wasn’t going to open the store. I didn’t have the money to do that. And at the time, I had to host my website on I think it was GoDaddy. And I had to build it on the Microsoft front page, which doesn’t exist anymore.
Ane Susanto 9:08
And I had to teach myself HTML, and I taught myself a little SEO because that was like the trend back then 21 years ago that was like the way you could get found and it was enough to focus for businesses at the time so I did enough to put up my website and then yeah, it was like a hobby, it was something for me to do. So I didn’t focus on that being perfect or whatever. And meanwhile, I figured out that’s not a couple of months, on product development and I bought a ton of hf printers and tested each one and papers and I figured out and I eventually found a combination of printer ink and paper that actually made my drawings look like they’re hand-drawn. So, yes, I added those to the store. A month or so later, people started finding me because Oh, the UVP I didn’t know it was a UVP at the time. But the thing that made me stand out was that it was printed out of 100% recycled paper. And at that time, there weren’t a lot of people doing it. But people were starting to try to market themselves as green like businesses, we’re trying to kind of do that. So they were finding the just based on the SEO that I did as an eco-friendly greeting card. And I was one of the very few. And so I started getting some orders on the website. And then it was like March 2002, I think I got an email from Trader Joe’s. And Trader Joe’s is very focused on being eco-friendly, and kind of ahead of the curve that way. And then the email was, we’re interested in sharing your cards in our store, please contact me and stuff. Like this has got to be a scam. Right? But like, what the hell, I’ll just call and I talked to the lady and she told me in California, there are 90 stores that were attached to a floral store.
Ane Susanto 11:45
They wanted my note cards there. So she’s, please send us 25 samples of your best designs. And we’ll try to pick maybe two or three to carry to test in the stores. And I’m like, okay, that’s great. I hung up the phone, and I just start screaming and yelling. It’s real. And so after, I was like, Oh my God, this is a real business. And we work back and forth. And the lady at Trader Joe’s was kind of mean, but she was really good at like, helping me along. And so after a few months, my stores ended up in 90 of their California. I mean, my cards are up in the 90s in their California stores. I thought they are going to order a few cards at a time, their first purchase order that they faxed to me cuz back then people were still faxing things to each other. But they faxed me was for 16,000 cards. And I was printing them in my house on one hf printer at the time. And I’m like, I’m not gonna be able to print 16,000 cards on one hf printer for yourself. What I did, because I didn’t know any better was bought eight hf printers.
Ane Susanto 13:26
I did all the printing, I did all the full folding. Eventually, I learned to buy a folding machine and a cutting machine. I did all of it at 16,000. The next year was 25,000. And then the next year was 25,000. And then the fourth one was 30. And I’m like, all right, I can’t keep doing this, it was like all-consuming. So eventually I learned to outsource the printing. And so that was like a five-year relationship. And then I started selling on Amazon. And at the time Amazon had this category called greeting cards or holiday cards, and I ended up seven of their best-selling top 10 Best Selling cards. And so that was really good too. So it really took off. And then I ended up doing almost $5 million in sales on that business. But it was so overwhelming and I cannot talk about the overwhelm and the loneliness of it. Like I can still feel it was like 15 years ago and I can still feel how overwhelmed and stressed I was constantly. So miraculously I found out I was pregnant with Hailey and knowing that, if I wanted to focus 100% on her, I decided to close this because to me at the time, it was impossible to run a business the way I had experienced running a business and also raising a child. So I chose to focus on her. And I was relying on somebody else to provide, to pay expenses. And then I made a good amount of money. So I had savings, but four for years there was no money coming in. And savings were dwindling. Because you don’t forget to pare down expenses the last few days, but, I mean, I don’t regret the choice I made. Because that was my attempt, to just absolutely focus on Hailey. But if I had known, then what I know now, I could have kept the business going. And the difference is that now, I hate talking about this because I feel like it’s a sales pitch. But I’m like, I drink the Kool-Aid. I’m like, the biggest fan. But honestly, it was life-changing to me. Because of that, it’s not the revenue optimization, and email, or whatever that you guys teach. It was at the very beginning. Well, let me back up. I don’t know if we have to rewind or whatever. So because this is actually a pretty important part. So four years of savings even Matt does not know this, but I was two months from not affording my mortgage.
Ane Susanto 14:51
When I met you that’s where you are at?
Ane Susanto 17:16
When I met Matt, yes. I never told him. And he offered me a part-time to do designs for him. And I was like, perfect because I could still be there for Hailey. And it was actually enough income to pay the mortgage and stuff like that. And so it’s perfect. And so I started doing that at the end of 2014. And then, as Matt does, he lifts you up, right? Sorry, he loves to lift people up. So he said, I know, I’m gonna lose you as my designer. But I know you could make so much more money if I taught you the work. So so he did. And, like around February of 2015, I started doing designs for myself. Selling print
Tanner Larsson 18:31
Selling print on demand, right?
Ane Susanto 18:32
Yeah, selling print on demand. So was designing a shirt. At the time. That was really all you could do. That was a big thing. At the time T-shirts were the thing. So he taught me how to do the marketing with Facebook ads, Facebook pages, and all that stuff. And I think within the first couple of months, I was already doing 20,000 a month in commissions. That’s not in sales. That was a commission that was my take home. And I was just like, what the hell is happening? I’m selling t-shirts, and then making, like this is ridiculous. Like, this has got to be a fluke. And then the next month again, and then I mentioned like, I’ve got to like 40 $60,000 a month. And then he’s like, well, there’s this event called BGS live. And I think you should really go to it. I think you’ll learn a lot more because you’re right now you’re selling t-shirts, but I think you can create a business out of it. At that point, I’m just like, Matt, you tell me what to do and I will. So I went to BGS live in 2015 and I remember the first time I saw you on stage, I’m like, this kid is like 16 years old and he’s going to teach me about business like this is so strange. But I was just like I’ve already experienced so many things that were just outside my realm of what I thought was possible. I’m just like, you know what, I’m going to just listen and take it all in and see what happens. And it was the first time that I was ever surrounded by people who we’re doing hundreds of 1000s a month, a million a month, and like, it’s the first time I ever realized, this is possible, I could really make a really good living out of this. So I joined I don’t even know what it was called back then. I don’t even think I joined the BGS membership. I think I joined Black Label.
Tanner Larsson 21:15
Yeah, you went straight to Black Label, which is our ecom mastermind.
Ane Susanto 21:19
It wasn’t immediate, because I didn’t know if I could afford it. But once I realized, I can’t afford that. So I joined Black Label. And that’s where I learned to get out of my own way. And to start delegating things like don’t buy printers when you need to print 25,000 cards, it didn’t even occur to me that print on demand was already the structure that I meet, like, somebody else does the fulfillment, somebody else carries the inventory. And it dawned on me, when I got into Black Label, I’m already on the path of not doing anything myself. And so that’s how I learned to as soon as possible start, have someone else do customer support because I absolutely suck at customer support.
Tanner Larsson 22:18
So do I
Ane Susanto 22:20
It drains me, I’m the worst at it. So I learned I learned that kind of thing. And also just being around people who were at this level that I didn’t even know, was possible. And it made me feel like it was possible. And it was also a group of a bunch of you and Matt like everybody really wanted to lift other people up. There’s a little bit of flexing, but it was earned. So that was just absolutely pivotal. Because that’s when I realized I could actually own a business or run a business and still do what I was here, was put on earth to do which is to raise Hailey to this amazing woman. I realized this was a podcast, so people are, why is her voice cocking so much? Anyway, so what was so 2001, I think is when I launched my first website. And then I closed it down in 2010, which is when Hailey was born, so I did roughly 5 million in revenue. And within the first five years of being part of the BGS ecosystem, a bubble of awesomeness. I did the same amount of revenue. But the difference was I was still going to every single one of Hailey’s field trips. I was room mom. I was focused, and I was present for her. Because I wasn’t overwhelmed. I wasn’t stressed because I wasn’t printing 25,000 cards in my basement. I had somebody else doing that. And so that’s the kind of thing I learned when I joined you guys and that’s why I think I tear up every time I talk about it. Because it’s not like, yeah, this is $10 million, which is an amazing accomplishment. But I learned, because of you, I learned how to do that work smart. And the way you said it at the beginning was, it’s really touching. And it was really perfect. Because that was my intention the second, I found out I was pregnant. My intention was, I am going to be there, this kid is going to be my focus, I’m going to raise an amazing human being, and I’m going to create a life that I don’t know how I’m going to do, but I’m going to create a life for us where I can be there for her as much as I need to be. Now obviously, we’re not in I’m not on her 24 seven. But every important thing, when we’re together, we’re really spending time together. And that was the most important thing to me. And so, I love the screenshot, the revenue numbers, and stuff like that, and I always celebrate it, especially in the now EI group. But to me that was the most important part of that journey was that I was able to do all this and not do it alone. And like be there for Hailey.
Tanner Larsson 26:40
You’ve done phenomenally well at that. And it’s one of the things that I don’t think there’s a single person within our ecosphere that knows you that it doesn’t say the same thing. Yeah, you made 5 million in a quarter of the time it took you to make the first 5 million but you also did that while having time and not robbing Hailey of her mom during her younger years or even now, she’s getting older and she’s going to middle school now which is amazing. So guys, as you’re listening to this, you hear Ane talking about BGS and Black Label. Then now she said ecom insider just to tie those two together if you’re not part of the BGS ecosphere. Black Label Mastermind was our original ecommerce high-end mastermind for the high performers. And then we had a coaching program that we call the Academy where we would teach people who wanted to learn and all this stuff. Over the years, most of our Black Label members wound up in the coaching program at the same time as they were in the mastermind. And so we said Hey, why are we doing two separate things, let’s just create one place. That’s not your typical coaching program, but rather more of a mastermind slash family slash guided mentoring place where we all come together everybody shares and a rising tide raises all ships, and we all kind of grow together. And so when we did that, we created Ecom Insider, and Ane being that she was in Black Label, she was one of the very first people in Ecom Insider, and has been there since day one and seen it evolve over time. But just to connect those dots for you guys, so you’re not kind of wondering what we’re talking about, but this is great Ane, there are parts of this story that I’ve heard multiple times. But I certainly didn’t know that you were almost broke when you joined us like I had no idea. I mean, you definitely kept that tucked to your chest and
Ane Susanto 28:44
It’s not even a talk about.
Tanner Larsson 28:46
No, it’s not. Let’s jump forward. One of the most rewarding times I’ve seen you cry will just start there was when we were in North Carolina, at a mastermind and you had mentioned it earlier that basically your whole life you’ve been told that your art and your drawing it’s not going to get you anywhere it’s a waste of time Don’t do it. And that created some demons for you that you had to deal with. And guys as you’re listening to this, so we were talking to Ane and she is an amazing artist like her art is fantastic. And she obviously made some money with it put it on greeting cards, but then even in the print on demand space, she was never showing her, we know people buy from people in the store but she was always kind of hiding behind her skills and never shown it and then we were in North Carolina and she actually brought one of her pieces. I believe it was the mermaid piece. And guys I’m telling you this piece is gorgeous and it is vivid and bright. It’s this mermaid swimming through and she hand drew it and colored it and everything and All of us was blown away. But she didn’t even want to show it to us. Like she broke down crying and was like shaking because she couldn’t show it to us, and much less offer it for sale because she knew that’s what she wanted to do. But she couldn’t bring herself to do it. And it was through the group and everything else. For me, yeah, you’ve made a lot of money before. But that was such a big turning point in you and your future business and everything. Because at that point, you were like, okay, I can actually sell this, my art is a value people do like it. And it’s one of my favorite memories that we have together of that time. But, talk about what it’s been like, once you decided, hey, I’m okay, selling my own art, because a lot of people are scared of that kind of stuff.
Ane Susanto 30:55
Yeah, it’s actually still a struggle for me, because right now the designs I do, I’m starting to integrate a little bit more what I call my artwork, but it’s still mostly words. But I do it in a very artistic way. And I think that’s what attracts my buyers to it. Because it’s some pretty common popular work quotes but I do it in a way that does make it unique. And they come back, they bought, they see all the other designs, and they come back and I have fans, they come back many times, and are waiting till the next design. It’s a lot easier when the focus is on my actual artwork. But when I’m trying to sell just the idea of selling art that was just my heart, my soul, everything poured into a creation. It makes me feel so vulnerable and it’s a lot tougher. And I think that was the pivotal moment for me was that the day in North Carolina when I did that, and I survived it, you have no idea. I was absolutely petrified. And there were a couple of people in there that were looking at me, like, this lady is batshit crazy. And I’m 100% felt that way. And sometimes I have like this tinge of regret or like, Ah, why did I do that. But after that, I literally carried that Canvas to the bus stop. And then I took it to Starbucks and carrying it around, and I’m like, oh, I’m surviving this too, and that again, I mean, it was a big moment, but really, it boiled down to getting out of my own way. Yet again, I think that was one of the biggest obstacles for me. And I’m actually going to start doing a lot more of my creations. Now I’m going from straight words in my design with a little bit of my artwork. And now it’s going to pretty much the almost all artwork and I know it’s still kind of petrified and daunting, but I don’t think I would have even considered it if it hadn’t been seeing you and Matt in person Alex was there, Igor was there and Christina was there. And everybody was, you got this. This is one of the most important parts of being in the BGS spheres. I think you just call it is that I’m surrounded by people that really make you feel like you can do this, you got this. Especially in ecommerce. I don’t have anywhere else to go with this. I can’t go to my friend who’s not in ecommerce and share the same things with her as I do with people in the group. And she loves my artwork, I guess she never saw it until I shared it with the mastermind. That’s how close that was about it. And so she did finally see it. And of course, she loves it. She’s my friend. But I can’t tell her it’s really hard for me to sell it. She’s like, why? people don’t understand.
Tanner Larsson 35:32
They don’t know what’s inside.
Ane Susanto 35:35
Yeah, they don’t understand. And then but you have this group, they get it because they have their own demons, as you call it, they have their own obstacles that they’re trying to get through. And I think that’s one of the driving forces to my success now. So one of the most important things is that I never feel alone anymore in this business, I never have to try to make a decision without not bouncing the idea off with somebody else. That doesn’t mean I’m gonna listen to you. But it’s nice to have somebody to bounce ideas with like-minded people.
Tanner Larsson 36:20
Someone who is actually in the same space and understands what you’re talking about. And have dozens and dozens of those people at your beck and call, basically.
Ane Susanto 36:29
Oh, yeah. 100%. I mean and it’s in the group, and even just our private messages. I think that’s why I don’t feel the same overwhelm. Because I don’t have to bottle things in, I have an outlet now. I know, if I need to vent about USPS, then I can just put it in the group. And I know, they’ll be like, they stopped and you don’t realize how important it is to release that kind of stuff. Even as small as you think it is. You don’t realize how important it is to have an outlet for that with people jumping and giving you feedback until you remember, I had that for almost 10 years doing it alone. And now with however many years, six years now. I’m looking at my calendar because I never know what day it is. Or what year even oh it’s 2021. So like six years, it’s just night and day. But I don’t even know what question you asked.
Tanner Larsson 37:52
That was great. So obviously you are fully immersed in what BGS does, the revenue optimization, you’re a huge part of Ecom Insider and everything else. But obviously, our Ecom Insider members, they’re listening to this right now. Pretty much every insider is addicted to the podcast, they listen to it all the time. They love hearing from everybody. But for those people who maybe are just listening, they’re not really part of Ecom Insider, they’re not part of what BGS does. They’ve never been to an event. If you could share a big takeaway, aside from you already shared one, which was having people around you who are like-minded and everything else that you can count on. But something else that you would say like a big takeaway from what you’ve gained out of what you’ve learned from BGS or been a part of or whatever that you can help them with?
Ane Susanto 38:49
There’s a lot
Tanner Larsson 38:49
Okay pick one to start with, don’t start there.
Ane Susanto 38:54
I think the biggest one is to start. I mean, you literally can’t do anything unless you get started, right. I see a lot of people who get so hung up on making everything perfect. And even sometimes on jam sessions or the copy calls. I’ve been on a lot of copy calls, they’ve been working on their sites for months and months and months. And just don’t want to pull the trigger on stuff or you guys do their e email flows. And they don’t even start some of them.
Tanner Larsson 39:46
Yeah, the ones I see behind you right there.
Ane Susanto 39:49
Yeah, mind-boggling, so I think the number one thing is just get started, like if you want to start a business And you have it, get started doing that if you want to add a new product, do the research just get it started. Don’t worry about it, about perfecting it. And just, it’s that I am the guy who says his name, he had a shirt that says progress, not perfection. And that’s perfect, cuz I get really caught up getting everything right before putting it out there. And I’ve really had to learn to just get it started. Don’t worry about being perfect, implement and then tweak. So I think a lot of people struggle with that. I think that’s probably one of the big pieces of advice to give. And the second one that comes after that is, don’t quit. That’s another huge thing I’ve seen a lot of people do is they quit on their business, they quit on themselves, they quit on the lifestyle that they had envisioned for themselves, because they got hard, like, this is hard. Like any guru that tells you the shit is easy, I’m sorry, like bleep that out, I don’t care. But anybody who’s out there telling you, you just have to install this theme. And you will magically become a millionaire is bullshit. Like, it’s hard work, you got to be in it, you got to take some kind of action, every single day, now I’ve created a life where I can step away from the business and it still runs. But it’s still what effort I put into it is what I get out of it. Like, if I step away from the business for a month, it’s gonna maintain for a month, it’s not gonna grow, right? So you still have to show up. And you can’t quit quitting as a guarantee that you won’t get to where you want to go. That’s the only guarantee. You can pivot, you can make adjustments you can fail, I have failed so many times, just to like, get yourself back up. And start over again, if you have to, but don’t quit on yourself until you get to where you want to go. I was actually I was text messaging Christina. The other day, for some reason, I started paying attention to the number of people in the EI in Ecom Insiders. Every once in a while I see that number go down. And every time I see that number go down by one even, I’m like, oh, man, I feel so bad for that person. Because I feel like I don’t know, where they went after leaving the group, but I feel like being in the group is your absolute best chance to make sure happen. Right. And so when they leave the group, I feel like they’re gonna be like, Hi how I was, just totally lost in following some new guru with all these promises of just magical things happening without any work, you know? Yeah. And so, but it’s hard.
Ane Susanto 44:02
I think I’ve posted so many times in the group like, don’t quit, because I have failed so many times. And if I had quit every time I totally just blew up a business or lost so much money on a business. I’d quit then. I wouldn’t be at the point where I am now. Like I could take a week off and everything will be okay and the store is still generating revenue. Customer service is getting handled, orders are coming in and going out. And that was always my goal. And this award was never my goal. I never realized I could achieve this, this is ridiculous to me. But my goal is always to have the kind of lifestyle, where I can spend my time doing whatever I wanted to do. I don’t mean every single day all the time, but when it’s really important, I don’t have to ask my boss, can I take off two days? I think like, sometimes I take that for granted. But I don’t have anyone to answer to and that’s just priceless to me. So, again, I don’t even know if I answered your question. I mean if you want to do a whole new, frickin podcast.
Tanner Larsson 45:40
No, this is great, I never know where we’re gonna go with our conversations. But I mean, this is good. No, you’re speaking what needs to be said. And I know, people are listening, I’m sure there’s someone listening who is on the verge of quitting or giving up or, I mean, we all listen to podcasts, we’re all consuming content, we’re all trying to find that thing. And a lot of the time, it’s just that reassurance that, you’re okay, we do need to stick with it, there are people out there who understand what they’re going through.
Ane Susanto 46:13
You know why I’m sorry, I interrupted you, but I don’t care. You know, why people quit? I think as you said, there’s so much stuff out there to consume. And a lot of it, the bulk of it, I would say is, because they come through my feed too. And I get private messages from people trying to sell their courses. And a lot of that is like somebody who was able to generate a certain amount of income in the year, and then on their very specific store, with their very specific product and decided that they were qualified to teach this to everybody doing the exact same thing they did, to get the exact same result. So like, oh, I made $100,000 in a month, and now I can teach you with my system. So people join, they give their money to these courses like that. And they expect the results to come easy, they don’t expect to have to do the work. And so when the results don’t come easy. And they’re like, what happened? I paid you $10,000 and you said I’d be a millionaire by now, and I’m not.
Tanner Larsson 47:45
There are so many of these things, so much of that information is just crap. Anyway, it’s all proof of concept or one-hit-wonder stuff, you can’t build a business on those kinds of pieces. So I think you’re right, people get overwhelmed, they get frustrated, they get disenchanted, disenfranchised, wherever you want to call it, and then they just kind of fade away. And with us, we’ve always had great information. And because that’s what we do is we build businesses, we have good info, but then now with BGS having so many partner stores, and so many revenue optimizations and just acquiring all that data, our information has gotten only better. But from my perspective that was only half the battle, what you’re talking about is why we call BGS a family, right? Because it’s not only for you and the other members, like I need it, Matt needs it. We all need that infrastructure and that support network. And it’s great when we give it, hey, here’s the data, here’s what works. But then 400 other store owners go out and do that same thing. And we get all that feedback together. And it’s like, hey, this didn’t work. And then you’re chatting with him, and I’m chatting to him. Even in Ecom Insider yesterday, BJ made that amazing post, right? About what you can control and what you can’t control and how he tied it to ecom. And so I read it, I was in my own head yesterday, and I was beating myself up about things that I can’t control and like getting kind of depressed and frustrated and everything else. And then I jump into the group. And there’s a post from BJ literally outlining everything that I was thinking in my own head. I already know that I’m doing it. But I couldn’t stop until BJ is like, hey, I go through this too. Here’s this and I literally felt a weight lifted off my shoulders yesterday when that happened. And if it wasn’t for that community and the family that we’ve built, I wouldn’t be successful. And I don’t feel like a lot of our other people would be either because we need that.
Ane Susanto 49:58
I consume all the content. I’ve done the site audit, the GA pack, I’ve done all that, and it’s invaluable. But my favorite part is the family. I don’t even like calling it community. But it really is a family. You know, the software will change apps will change ad strategies will change, all that stuff is going to just come and go, needs to be tweaked strategies change, revenue optimization strategies that worked years ago or even a year ago may not work now. But I know no matter what, I don’t have to do this alone. And it’s a switch in your brain where you realize, I have people. It feels like you underplay all the data you get from all the stores, the Amplified partners. I rely on that, I’m not passionate about ecommerce, I’ve told you this, I don’t wake up in the morning, I can’t wait to ecommerce today. I’m not that person. But you guys are like talking to some of your RO’s on these jam sessions, their face lights up, and I’m like, oh gets me fired up. But I rely on the stuff you do. It’s kind of like, I reply on my fulfillment partner to do the orders come in orders go out, I rely on my customer service team so I don’t have to bitch at people, literally what I would do all day. Although now we built this business, to the point where it’s like, the customer service is so good that I don’t remember the last time we had a negative email. So that’s like a whole podcast. But this is the kind of thing you learn on the calls and the GSD’s in the group by members is you learn to make all these little tweaks to your store, to your emails to your customer service to your processes, that eventually you get to the point where you have zero, almost zero customer issues. Or at least if one does come up, you already have a process in place, you get to a point in the business, where things are just seamless, and there’s no overwhelm. There’s like, I’m really, I can’t remember the last time, like, my day was overwhelming, at least for business. There are obviously things that happen in life that you’re gonna have bad days. Carrie was mentioning that we’re accountability partners, like, my morning was beautiful. I worked two hours and got so much done in the two hours. And there’s like zero customer service like I have so much stuff to be grateful for, just because of all the way my business is run now, because of all the little micro tweaks that I learn on all the calls on membership and everything, it’s not overnight like you got to work it. But once you apply these tweaks. You get to a point in the business where it’s just running so well, and you’re generating revenue. And my thing is, I don’t want to have to figure out these tweaks especially on the revenue optimization, I want you to spend the millions of dollars
Ane Susanto 54:35
on testing on multiple different sites. And then you tell me what works and then I’ll test it. I rely on the information you provide. And I kind of use it as almost you’re my in-house team for this that I don’t have to figure it out, you know what I mean? Like, I just have to figure it out for my store, but I don’t have to come up with the stuff you have. So it’s like having a team of 80 people working on my site for me, even though I really don’t have a team of people working on my site. I don’t even know if that makes sense.
Tanner Larsson 55:21
It does. No, it makes total sense. I’ve never actually thought about what we do that way. But you’re right. Like we’re literally delivering that resource for so many of our insiders, that’s why they’re there. Not just getting the data, but you’re using it, you rely on it, so that you can make your decisions and run the rest of your business. Because this is the stuff that we’re good at. We’re going to give you our expertise and show you what to do. Yeah, I never actually thought of it about how you just said, like, relying on it, that just shifted a perspective for me in my head. And I appreciate that, because sometimes Matt and I get into our own head about the value like are we really providing the value to people because we know, our data is good.
Ane Susanto 56:13
You two have said that a couple of times. I just wanna smack your heads together every time. It’s true, that’s one of the things I don’t want to have to figure out. Like, I don’t mind you telling me this works and not and I learn about it, and I research it and I implement it. But you know, how much time and resources it takes to figure out some of these tweaks.
Tanner Larsson 56:49
Absolutely, I mean, 2600 hours a week, is what it costs our team. 2600 hours a week, I do know how much it costs.
Ane Susanto 57:12
I mean, there are so many different components to the BGS sphere, I really like that word that on its own, is invaluable when you put all those three together. I used to be, I think I counted like, over 100 groups and members and like 30 memberships or something like that is ridiculous. This is the only one I’m still in. This is the only group I ever check in with, like the only one. And because it has everything I need. So if you ever, you and Matt seriously, if you guys ever say something like that. I know this isn’t revenue-generating for you. You guys really don’t need to do this. But I know you have a passion, not just for the content, but for sharing it, which is what I absolutely love. And this is why I started sharing in the group, which is my family, No one outside of EI knows a damn thing what I do, like on Facebook, I only share stuff, mostly about Hailey because at the beginning my family is dispersed all over the world. So it was a way to let them watch her grow up. But in EI I share all my wins. And a lot of times we’ll call it we call it life lessons, but it fails. Sugarcoat, all the times I screwed up. And I put that in there too. because like you said, you don’t know what posts will resonate with you. You don’t know what conversation on the call will resonate. And that’s actually one thing I struggle with is every time I post, it’s getting shorter and shorter, but there’s like a period of time of like, should I post it? But then I’ll there’s always that one comment that says I really needed to hear this today. And this has happened to me on a lot of people’s posts where somebody posts up things like I needed that today, whether it was a mindset, or aura or email, or whatever. There’s always something on somebody I’m hearing in this whole BGS sphere. Like I needed that today. And that keeps me up.
Tanner Larsson 1:00:09
I love the way you describe it. So that’s awesome. Guys, this has been a great podcast we’ve covered a lot, I didn’t actually intend for it to be how great BGS, obviously I think it’s great and she thinks is great. But I’m glad that someone else was able to put it into words in a different way. But again, that was not the purpose of the podcast. If though however, you decide that you would like to learn more about BGS and working with us, you can go to Work With BGS.com and you can hop on a call with one of our revenue optimization experts and just chat and chances are you’ll talk to Bret or Jacob or Christina. And they’re not salespeople, they literally do RO for a living that’s what they do. So but they can give you the feedback and help you through the store and if you decide you want to work with us great, but it’s Work With BGS.com this is the first time I’ve actually shared a URL like that in the podcast and, over 50 episodes, but it kind of fits because I want to join just based on what she said.
Ane Susanto 1:00:15
And for the record, I was supposed to talk about print on demand today.
Tanner Larsson 1:00:44
I Will just have you come back and do another one and we will actually talk about print on demand.
Ane Susanto 1:01:25
I totally derail this podcast and I apologize.
Tanner Larsson 1:01:31
No, it was great. But guys, this was good. So if you enjoyed this episode again, like you liked what Ane had to say leave a comment, say what you thought, post a review, whatever. But if you need the show notes, and honestly make sure you’re subscribed to this thing, because this is a weekly thing and we’re doing it for you. So subscribe on iTunes or Stitcher or wherever you listen to your podcasts but then also hop over to the YouTube channel and make sure you’re subscribed there you can get links to all that stuff including the show notes at BuildGrowScale.com forward slash podcast. And I highly recommend if you’ve never checked it out on video yet, you should hop over there and look at this episode, so you can put a face to Ane’s voice for sure. But also look over her short head and look at that eight-figure award behind her that she designed and also earned one, I mean it’s just super cool looking. I’ve never seen anything like it, I promise. So anyway, go check that out, BuildGrowScale.com forward slash podcast to get access. And thank you, Ane. Thank you everybody for joining us and we’ll see you all in the next episode.
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Ecommerce Store Audit
Want us to do an Audit on your e-commerce store and show you how you can make some quick changes that will dramatically increase sales and profits without increasing your traffic?