Welcome to Episode 054 of Optimized Ecommerce – How to Skyrocket Your Sales Through Email Marketing. I’m your host, Tanner Larsson, CEO of BGS.
BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.
Jacob Thomson returns to the show for the second time around. He is one of the BGS Revenue Optimization Experts currently based in Australia. Jacob is the son of big-time copywriter Bret Thomson.
Bret is one of the best email and ecom copywriters in the game. And Jacob being his son, who is also working with BGS, has been on both sides of it. Jacob has understood the importance of copy, how to craft a copy, how to leverage copy and emails at the same time tying those into revenue optimization. He is definitely in a unique place to be able to know both!
Jacob has also been handling email marketing for some of BGS clients, stores, and partner brands.
Here’s just a taste of what we talked about today:
Jacob discussed the reasons why email marketing is not dead nor dying.
The answer might be obvious to people that are familiar with email marketing within the ecom business, but those who have not been familiar might still be asking the question—is email dead or dying?
Email marketing is the lifeblood of BGS partner stores and Ecom Insider members. With outflows, 30% of their total revenue is generated through email marketing. And that’s just the baseline because we see clients who generated 60% of their monthly revenue. Email Marketing is essentially one of the highest ROI marketing channels. So definitely email is not dead.
According to Klaviyo, there are 3.9 billion daily email users—and this number is expected to hit 4.3 billion by 2023. This number is crazy and shouldn’t be ignored.
Then, Jacob shared some tips on how to build your email lists.
There are many ways people go about growing their email lists, but some of them lack quality. One example is gated offers, where people create free resources and require customers to enter their email in order to get what was offered. Then we have giveaways and contests, these lack the most in the quality of contact lists because people are only signing up to win or get something for free.
To get the highest quality leads we use Klaviyo and signup forms. Klaviyo has to be synced up with your Shopify or any ecom platform you are using. What it does is, anyone who buys from your store will automatically be included in the purchase list.
The other way is using signup forms, you can utilize Wheelio, Justuno, Heap, and Attentive. These pop-ups can be used with emails and SMS. Embedded forms can also be used, they can be placed in the footer to incentivize people to get 10% off their first order.
We also discussed a few other fun topics, including:
- How does email marketing drive massive revenue?
- The key metrics that should be monitored for campaigns and flows.
- Ways to improve your email marketing metrics.
But you’ll have to watch or listen to the episode to hear about those!
How To Stay Connected With Jacob Thomson
Want to stay connected with Jacob? Please check out their social profiles below.
- Facebook Profile: Facebook.com/jacob.thomson3
- YouTube Channel: Youtube.com/channel/UC-g_rSibfzEBc3Q9Ye5sMHA
Also, Jacob mentioned the following items on the show. You can find that on: