Optimized Ecommerce EP 053 – Why Does Improving Page Speed Make More Money?
Welcome to Episode 053 of Optimized Ecommerce – Why Does Improving Page Speed Make More Money? I’m your host, Tanner Larsson, CEO of BGS.
BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.
Igor Silva originally had his own business and been an entrepreneur for a long time. He came to BGS in 2016 as a coaching student. And was just sharing what we were teaching him and was doing some work for himself and for his clients, it was just fire!
When Build Grow Scale, launched the Ecom Insider Program. We asked Igor to incorporate tech training into the program because he is the only person we want for the task and also because of his background in technology and development. He works with BGS since then while running his business in Brazil.
Igor is an ecom powerhouse in terms of knowledge and development skills. He has built a successful optimization development business that supports Build Grow Scale members. He is definitely an integral part of our team!
Here’s just a taste of what we talked about today:
Igor discussed the importance of faster load time.
Faster load time is as important as liking to generate revenue. If you like money, you must like a fast store. That’s the baseline of it because a slow page will kill your conversions across the board.
For example, if your store decreases the loading time from eight seconds to two seconds your conversions are going to increase by about 70%.
There are three metrics that we keep track of and that is pageviews, bounce rate, and conversions. So in a different scenario, if your store loads within a three-second mark, you’re going to have 22% fewer page views, 50% higher bounce rate where people are just going to come in and bounce right out of your page which is bad for your business. Overall you’re going to have 22% fewer conversions. This means that the higher the load speed, the lower your revenue is.
Then, Igor shared some tips on how to determine your Page Speed.
The first thing they can do is use their cellphone to visit their store, this makes them experience what their visitors are experiencing. And then, instead of using your regular browser, open an Incognito page because that triggers the visit to that page like it’s the first time without carrying all the cache. But this is not enough for page speed optimization.
To better determine the page speed, there are some tools that need to be utilized. The ones that we use are Google PageSpeed Insights, Pingdom, GTmetrix, and Lighthouse. Once your site is tested, we look for key metrics that are present on all of those tools such as the largest contentful paint, total blocking time, and time to interact.
We also discussed a few other fun topics, including:
- An Overview of Page Speed and rankings.
- Does the site owner need to fix everything that’s written on the waterfall reports?
- Top three lowest hanging fruit for Page Speed Optimization.
- The importance of optimizing the loading time of each page.
But you’ll have to watch or listen to the episode to hear about those!
How To Stay Connected With Igor Silva
Want to stay connected with Igor? Please check out their social profiles below.
- Facebook Profile: Facebook.com/igorsilva84
- YouTube Channel: Youtube.com/channel/UC-g_rSibfzEBc3Q9Ye5sMHA
Also, Igor mentioned the following items on the show. You can find that on: