Optimized Ecommerce EP 050 – A Tactical & Practical Way to Utilize Your Customer Avatar
This is Episode 050 of Optimized Ecommerce – A Tactical & Practical Way to Utilize Your Customer Avatar. I’m your host, Tanner Larsson, CEO of BGS.
BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.
Dominik Meiu is back on the show for the third time around! He is the youngest team member in BGS and is one of the most effective and longtime Revenue Optimization Experts. Dom comes to BGS events, talks in the podcast, works in our groups and with some of our biggest clients. He is definitely one of our rock stars.
Here’s just a taste of what we talked about today:
Dom gave an overview of what a customer avatar is.
A customer avatar is a representation of your store’s ideal customer or the type of person that you want to buy your products or your services. It is a detailed customer profile that is segmented down into exactly what you’re selling.
For example, if you’re selling outdoors-type products such as tents, camping gear, etc. You want to segment your avatar down very specifically by gender, interests, hobbies, and other vital information. If it’s camping gear, your avatar might be interested in fishing, camping, or grilling.
It is advisable to give your avatar a name and age to make it more specific. For example, his name is Greg, he likes to fish, grill and hunt. He’s 38 years old and has two kids.
Most store owners have a broad idea of their customer avatars which does not help at all, it needs to be more specific. Anything from your store’s copy, images, and website should be utilized based on your customer avatar.
Then, Dom discussed the importance of utilizing customer avatars.
Utilizing customer avatars in a tactical and practical way will help store owners segment and organize their processes into a more detailed one. This allows them to increase their ROI and decrease overspending on ads.
Let’s say you are spending a lot of money on Facebook Ads, and don’t know who your customer avatars are which also means that you don’t know who you are advertising it to. As a result, the ROI decreases and you are more likely to overspend. Compared to someone who knows their customer avatars. They are able to design everything from their ads, copy, and images to a specific person.
We also discussed a few other fun topics, including:
- How to create a customer avatar.
- A specific list of information to have from your customer avatars.
- Mistakes that most store owners make when putting together their customer avatars.
- Utilizing customer avatars to make more sales.
But you’ll have to watch or listen to the episode to hear about those!
How To Stay Connected With Dominik Meiu
Want to stay connected with Dominik? Please check out their social profiles below.
Also, Dom mentioned the following items on the show. You can find that on: