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Optimized Ecommerce EP 045 – The Most Important Focal Point To Your Ecom Store’s Imagery
Welcome to Episode 045 of Optimized Ecommerce – The Most Important Focal Point To Your Ecom Store’s Imagery. I’m your host, Tanner Larsson, CEO of BGS.
BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.
Returning to the show is Casey Brown, one of the BGS Revenue Optimization Experts. Casey started his journey with BGS as a coaching student while running his own ecom business. He then decided to sell his business and came to fully work with BGS. Casey also worked inside the BGS education programs and has spoken at several events.
Casey works with our bigger clients through our amplified program and he has been responsible for taking a store from around $300,000 a month to the $3 million per month range. Casey also runs a newly developed program of BGS called RAP or Revenue Accelerator Program. This program is an incubator style program for clients that are not quite ready for our amplified program.
Here’s just a taste of what we talked about today:
Casey showed some examples of good and bad ecom images.
A featured image should point out different features of the product. For example, on a Posture Corrector Device image, it should clearly show that the product has a soft foam padding and adjustable straps. The goal when it comes to creating a good ecom image is to tell the same story and give the same information as your copy. It should also offer clarity to the buyers.
Bad product image examples include images of a product on the same angle, does not have exact dimensions or weight, and does not include the important features of the product. It mostly causes confusion.
The types of results that Ecom stores would get from improving the store’s images.
One of the sites Casey handles added a JavaScript lightbox pop-up window that gives customers advanced information about the sizing of the product. This increased the store’s revenue to 30% — their biggest win with just doing one test.
We also discussed a few other fun topics, including:
- Clarity on value propositions.
- Importance of incorporating clarity on Ecom images.
- Why should images have a clear hierarchy of focus?
But you’ll have to watch or listen to the episode to hear about those!
How To Stay Connected With Casey Brown
Want to stay connected with Casey? Please check out their social profiles below.
- Facebook: Facebook.com/imcaseyhi
Resources
Also, Casy mentioned the following items on the show. You can find that on:
- Slippery Slope by Joe Sugarman
- Ecom Insider
