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Optimized Ecommerce EP 043 – Effective & Expert Ways to Optimize Your Ecom Product Page

Today on The Optimized Ecommerce Podcast, Aleksandar Nikoloski joins Tanner Larsson to talk about the effective ways to optimize one of the most important pages on your site which is the product page. Dive in today’s episode and learn how you can optimize and effectively dial in the three important elements on your product

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Show Notes

Welcome to Episode #043 of Optimized Ecommerce – Effective & Expert Ways to Optimize Your Ecom Product Page. I’m your host, Tanner Larsson, CEO of BGS.

BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.

We have a returning guest from the BGS team, Aleksandar Nikoloski who has been with BGS since the inception of the Revenue Optimization process. Aleks has been one of our senior and seasoned Revenue Optimization Experts. He works with our amplified partner stores and has been responsible for taking stores from low six figures a month to high multi-millions monthly.

He also speaks at our events, teaches in our training programs and our business accelerator programs. Aleks has been an integral part and a well-rounded person within the revenue optimization in ecom space. He also became my right-hand guy starting the end of last year, we work together in a rocket fuel integrator visionary capacity on a daily basis.

Here’s just a taste of what we talked about today:

We discussed why the product page is much more important than the other pages.

In the revenue optimization process, optimizing a page always starts from the checkout page backward, because the checkout is the closest to the money. The second most important page is the cart page, but before people even get to the cart and the checkout page, they first have to go through the product page.

The product page is where the sale is made. Most people who visit this page are not shoppers, but when they’re on the product page, and click the add to cart button, they turn from being a browser to being a shopper. The main goal in optimizing the product page is to convert as many browsers into shoppers.

99% of paid traffic also comes from the product page because it is a page on your site that most people see.

Then, Aleks shared the three important elements in optimizing a product page.

The three important elements in optimizing a product page include:

  • Product Images
  • Copy
  • Reviews

Effectively optimizing these three elements on your product page will position your store on the right track.

We also discussed a few other fun topics, including:

  • How to optimize an image and what makes a good product page image?
  • Optimizing a product copy the right way.
  • The importance of product reviews in traditional ecom.

But you’ll have to watch or listen to the episode to hear about those!

How To Stay Connected With Aleksandar Nikoloski

Want to stay connected with Aleks? Please check out their social profiles below.

Resources

Also, Aleks mentioned the following items on the show. You can find that on:

Ecommerce Store Audit

Want us to do an Audit on your e-commerce store and show you how you can make some quick changes that will dramatically increase sales and profits without increasing your traffic?

Tanner Larsson

Studly Husband, Super Dad and serial entrepreneur. Tanner is also the Founder of 80/20 Media an ecommerce incubator and the CEO of BuildGrowScale.com.

Ecommerce Store Audit

Want us to do an Audit on your e-commerce store and show you how you can make some quick changes that will dramatically increase sales and profits without increasing your traffic?