Optimized Ecommerce EP 041 – Reasons Why You Should Avoid Micromanaging Your Team & Start Leading

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Business Tech Ninjas Jan 27, 2021

Welcome to Episode 041 of Optimized Ecommerce – Reasons Why You Should Avoid Micromanaging Your Team & Start Leading. I’m your host, Tanner Larsson, CEO of BGS.

BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.

Rosemary Kwoka is one of the BGS Revenue Optimization Expert, she joined the BGS internship program with Haley while on her journey to play Australian rules football in Australia. She optimizes our client’s site page by page and analyzes user behavior within the site.

Rosemary also creates content for future projects and has been a part of the EI revamp team with Jeremy and Tanner.

Here’s just a taste of what we talked about today:

Rosemary Shares her experience in managing teams online.

Rosemary not only deals with herself but also with other RO’s, she has a front end developer, a back end developer, a GA expert, and bug checkers. We call them pods it’s like a team of people within that pod that Rosemary has to manage and work with, in order to have the results produced on the store. One of the things that Rosemary is good at is managing all these teams and working with these people including the clients. She is the buffer between the client and everything else.

Aside from that Rosemary also manages a USA team, United States Australian Football, she is the USA team captain. Within that, there are teams and a lot of elements that translate as far as being just a part of the team and being an inspiration. That’s where Rosemary wanted to start leadership within a team and the difference between a boss and a leader, one can be a boss and not be a leader.

Then we discussed what micromanaging is and where it comes from.

A micromanager is someone who feels the need to be in control of every step of the process in order to hit that goal. That includes all the small details like, when they take their breaks, how long they’re taking to do the assigned task, the small steps that people do to accomplish the target goal. Micromanaging is also the absence of the bigger picture at the moment because the small detail matters and if it’s not perfect, the goal can’t be obtained.

Micromanaging comes from extreme passion and fear of not getting to a certain goal. An extreme passion comes with so much power. Both power and passion are two great things to have and one can have way too much of it. Another basis of micromanagement is the fear of losing power, and also the fear of not achieving a certain goal which also translates to mistrust.

We also discussed a few other fun topics, including:

  • How does Rosemary lead both team USA and the BGS team, given the fact that most people she handles have a type-A personality?
  • What leadership style does Rosemary use?
  • Rosemary’s experience in helping her teams work through the varying types of high detail and low detail tasks.

But you’ll have to watch or listen to the episode to hear about those!

How To Stay Connected With Rosemary Kwoka

Want to stay connected with Rosemary? Please check out their social profiles below.


Also, Rosemary mentioned the following on the show. You can find that on: