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Optimized Ecommerce EP 038 – How to Gain More Customers & Repeat Buyers through Giveaways

This week on The Optimized Ecommerce Podcast, Jeremy Friedland joins Tanner Larsson to discuss a giveaway strategy for eCommerce stores to gain more customers and repeat buyers. Tune in this week and learn how you can effectively use giveaways as a strategy to grow your eCommerce business and increase the number of your customers.

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Show Notes

Welcome to Episode #038 of Optimized Ecommerce – How to Gain More Customers & Repeat Buyers through Giveaways. I’m your host, Tanner Larsson, CEO of BGS.

BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.

Jeremy Friedland has been with BGS since 2014 as one of the very first Ecom Insider customers and has launched four different brands since then. He came on board with BGS Ecom Insider Program and became one of our Revenue Optimization Experts. Jeremy also creates quality courses and online training for ecom stores.

Here’s just a taste of what we talked about today:

How did Jeremy come up with his whole giveaway strategy?

At first, Jeremy did the giveaway with his essential oils brand the same way that everyone else does. He had people sign up for a giveaway, picked a winner, and then forgot about the list.

For a short time, Jeremy had forgotten about the giveaway program until he came to the 2018 BGS live. At that point, he was also having a hard time with his store. So he talked to Tanner about it and was amped to figure a way to leverage his store.

Jeremy went back to his hotel with his head down and randomly opened his mini chat bot that surprisingly had 2000 subscribers. He sent them a $10 jewelry offer and picked a bunch of items around his store that lowered the price to 10 bucks. Over the next three days, that one message had generated $2700.

Jeremy spent a couple of months repeating the process and dialing it in until he had a flawless system which worked gangbusters every time. He also teaches and shows the process and system to ecom businesses.

And then we discussed the reasons why people should use giveaways.

For people who are running Ads, they know how unpredictable it is to use Google, Facebook and Instagram. They can shut down Ad accounts any time. Some huge marketers have experienced that which prompted them to start from scratch and to build a list.

Using giveaways can get an average 97% opt in rate, which means out of 1000 people, 970 people were giving their name, email and phone number. These number truly benefits a business by gaining a free and profitable way to generate income.

We also discussed a few other fun topics, including:

  • What niches or business types can leverage from giveaways?
  • “Giveaway leads are crap” what does Jeremy have to say about this?
  • 30,000-foot view of giveaway components and how they fit together.
  • The process of setting up giveaways.
  • How often can someone do giveaways without having any issues?

All that and more…But you’ll have to watch or listen to the episode to hear about those!

How To Stay Connected With Jeremey Friedland

Want to stay connected with Jeremy? Please check out their social profiles below.

Resources

Also, Jeremy mentioned the following items on the show. You can find that on:

Ecommerce Store Audit

Want us to do an Audit on your e-commerce store and show you how you can make some quick changes that will dramatically increase sales and profits without increasing your traffic?

Tanner Larsson

Studly Husband, Super Dad and serial entrepreneur. Tanner is also the Founder of 80/20 Media an ecommerce incubator and the CEO of BuildGrowScale.com.

Ecommerce Store Audit

Want us to do an Audit on your e-commerce store and show you how you can make some quick changes that will dramatically increase sales and profits without increasing your traffic?