Optimized Ecommerce EP 038 – How to Gain More Customers & Repeat Buyers through Giveaways
This week on The Optimized Ecommerce Podcast, Jeremy Friedland joins Tanner Larsson to discuss a giveaway strategy for eCommerce stores to gain more customers and repeat buyers. Tune in this week and learn how you can effectively use giveaways as a strategy to grow your eCommerce business and increase the number of your customers.
Welcome to Episode #038 of Optimized Ecommerce – How to Gain More Customers & Repeat Buyers through Giveaways. I’m your host, Tanner Larsson, CEO of BGS.
BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.
Jeremy Friedland has been with BGS since 2014 as one of the very first Ecom Insider customers and has launched four different brands since then. He came on board with BGS Ecom Insider Program and became one of our Revenue Optimization Experts. Jeremy also creates quality courses and online training for ecom stores.
Here’s just a taste of what we talked about today:
How did Jeremy come up with his whole giveaway strategy?
At first, Jeremy did the giveaway with his essential oils brand the same way that everyone else does. He had people sign up for a giveaway, picked a winner, and then forgot about the list.
For a short time, Jeremy had forgotten about the giveaway program until he came to the 2018 BGS live. At that point, he was also having a hard time with his store. So he talked to Tanner about it and was amped to figure a way to leverage his store.
Jeremy went back to his hotel with his head down and randomly opened his mini chat bot that surprisingly had 2000 subscribers. He sent them a $10 jewelry offer and picked a bunch of items around his store that lowered the price to 10 bucks. Over the next three days, that one message had generated $2700.
Jeremy spent a couple of months repeating the process and dialing it in until he had a flawless system which worked gangbusters every time. He also teaches and shows the process and system to ecom businesses.
And then we discussed the reasons why people should use giveaways.
For people who are running Ads, they know how unpredictable it is to use Google, Facebook and Instagram. They can shut down Ad accounts any time. Some huge marketers have experienced that which prompted them to start from scratch and to build a list.
Using giveaways can get an average 97% opt in rate, which means out of 1000 people, 970 people were giving their name, email and phone number. These number truly benefits a business by gaining a free and profitable way to generate income.
We also discussed a few other fun topics, including:
- What niches or business types can leverage from giveaways?
- “Giveaway leads are crap” what does Jeremy have to say about this?
- 30,000-foot view of giveaway components and how they fit together.
- The process of setting up giveaways.
- How often can someone do giveaways without having any issues?
All that and more…But you’ll have to watch or listen to the episode to hear about those!
How To Stay Connected With Jeremey Friedland
Want to stay connected with Jeremy? Please check out their social profiles below.
- Website: BuildGrowScale.com/ecom-giveaway-profits
- Facebook Profile: Facebook.com/jeremy.friedland.9889
- Instagram Handle: Instagram.com/jeremy_friedland
Also, Jeremy mentioned the following items on the show. You can find that on:
Tanner Larsson 0:07
Hey everybody, welcome back to the Optimized Ecommerce Podcast. I’m Tanner Larsson, your host for this show. And today I’m joined by another BGS team member, Jeremy Friedland. Jeremy has been with us for a well been with us as a customer for a very long time. But he’ll tell you his story in a minute. But today, we are going to go over a giveaway strategy that Jeremy has perfected. And I used a variation of it with email a long time ago. But Jeremy has taken that and added it into a Facebook Messenger strategy that’s just super powerful. And we’re going to show you how to use it, that giveaway strategy and use giveaways in general to grow your e commerce business, gain more customers get more repeat buyers do all kinds of really cool little marketing campaigns from within the Facebook Messenger platform, which obviously works really well because messengers gets opened, whether it’s on their cell phone or on the computer, you send a message, boom, it pops up, and it gets engagement. So Jeremy, thanks for coming on today, buddy.
Jeremy Friedland 1:07
Yeah, absolutely. Glad to be here.
Tanner Larsson 1:09
So you know, before we really get into the questions and stuff, why don’t you kind of gives people some background because this is actually your first episode, which is crazy, because I figured we would have had you on a long time ago. But you know, anyway, to give a little background on you how you found us how you found BGS what you do and all that jazz. Sure. Yeah. So.
Jeremy Friedland 1:26
So I’ve been with BGS since about 2014 came to Tanner’s first BGS live event. And. That’s right, I did
Tanner Larsson 1:35
The SOB summit.
Jeremy Friedland 1:37
Yes. Yep. And so that was exciting. I flew from Spokane, Washington, to Florida and went to that and ran into a lot of cool people there. And honestly, I’ve been following following you Tanner ever since then. So I think I was your very first ECOM insider customer, or one of the very first Ecom Insider customers. You are one of the first Yeah, yeah. And then it just been onboard ever since have launched four different brands, since then launched and sold for different brands, since then, in various niches from AR 15 supplies to essential oils. So kind of cross the gamut there. And yeah, decided to decided to shut down the essential oils store in like September, October of last year, just because it wasn’t my wasn’t my favorite niche to be in. And, and then talk to talk to Matthew Stafford, and he said that he’s looking for, you know, some people to come on and help with revenue optimization, and because of my background, my history in business and in what we thought it’d be a good fit. And it was just a great timing event. So gave me the opportunity to come on board and learn just a lot about how to actually optimize a store. Because I was more on the other side of it. I was Facebook Ads and automation and marketing, but didn’t know a lot about the actual optimization of stores. I learned a lot through Ecom Insider, but there’s a lot more in depth stuff. And so I got to come on board and learn how to do that. And then I became a revenue optimization expert and had had a client that has had incredible results with that and then started talking you Tanner and now I now I do a lot of the work and a lot of the the courses and training online training for for ecom people. So that’s what I’m that’s what I’m doing now.
Tanner Larsson 3:34
Cool. So a little bit more on that. You know, Jeremy’s kind of been that guy. That’s all I forgot. He’s been there since that event, but he’s always been around and even when he was a customer. And we don’t consider our customers customers, we consider our customers family. But even when he was at that level of the family, he was still more like a team member is always like, hey, if I need something Oh, hey, Jeremy, I’ll get Jeremy can do it. Jeremy will help or he’ll help any member or anything like that. So he was a natural fit when we brought him on to BGS. But we’ve also like as a store owner as a store optimizer as a revenue optimization expert. He’s phenomenal. But what we also realized was that, Jeremy’s also very gifted at teaching and breaking down what he does. And he’s consumed enough of my training in the way that I break things down and teach and do things that he was able to really model that inventory way the way that he does it with the way we do it and produce a very, very good way of training and teaching people and he actually enjoys it. So now he’s kind of in both worlds of the Build Grow Scale world. He’s on the optimization side, but he’s also on the information marketing and content side where we produce training based on what we do on the Amplified side to teach other business owners how to do everything. So Jeremy is kind of like the jack of all trades when it comes to BGS. But it’s awesome that I get to work with him more because now I’ve got someone who can create training and quality training the same level if not higher than what I do. So it’s really awesome to have him helping me with that. But that’s not what we’re here to talk about. We’re here to talk about something else Jeremy’s really good at, which is giveaways. So Jeremy, I guess the first thing is, is, let’s talk about how you figured out this whole giveaway thing. How does it work? And why should people use it? But before we get to the why, let’s talk about that. How it what is is? Sure,
Jeremy Friedland 5:23
Yes, so actually, I didn’t give away originally with my essential oil brand. Because honestly, I didn’t know a lot about essential oils when I when I first started. So I needed to get away, I needed to find a way to get people to get on my list. And so I, I came up with the idea of a giveaway and but I didn’t do it at the time, I didn’t do the giveaway, the right way, I did the giveaway the same way that everyone else does giveaways, which is basically just have people sign up for a giveaway, and then pick a winner and then forget about your list. Pretty much that was make an offer, make an offer, say hey, you know, Rebecca, whatever Smith is the winner and and those who aren’t winners, here’s a discount to my store. And that’s pretty much how everyone runs giveaways. So I did that I actually forgotten about that program until I came to the new BGS live the most 2018 version and talk to you Tanner, and I was having a really hard time with my store to the point where I was getting ready to just quit, I was so done with it. And I would just talk to you and you’re just like, dude, you know what you’re doing. So pull your head out of your butt and figure something out. And, and I literally went back to my hotel room right after that, head down a little bit and looked at just happened to randomly open up my my mini chat message, or my mini chat bot. And I had something like 2000 something subscribers or something in there. And I was like, oh, wow, that’s weird. Must be the leftover from that giveaway I did, you know a couple years ago or something like that. And I sent them an offer for $10 jewelry. So I picked like a bunch of items that were lowered the price to 10 bucks, jewelry items around my store. And over the course of the next three days, just that one message had generated $2700 in free. To a dead list. Yeah, to a dead list to a dead list. And so I, I came to you the next day. And I’m like, dude, like, this is what happened. Check out the sale and sales were coming in as I was talking to you. I don’t remember. But
Tanner Larsson 7:35
Yep, I do rememer that.
Jeremy Friedland 7:37
And you’re like, dude, you have to teach us, you have to show people how to do this. I’m like, all right, well, let me go back home and see if this actually works. Like there’s just a fluke or if I can repeat this process. And so I spent the next couple months actually going and repeating the process and and really dialing it in. Until I had a system with basically flawless it worked gangbusters every time to the point where in September, I didn’t run any giveaways at all, I didn’t run any Facebook Ads at all, and still managed through just emailing the list to bring in just over $6,000 in sales. With no promotions, no nothing. And so yeah. So that’s how that kind of came to be.
Tanner Larsson 8:21
It’s awesome. So I want to touch on one thing, because like, I’m kind of known to do that and be like, oh, cool, you learn something, now teach it. But that’s kind of what ecom insider our you know, our main grow and scale program that we have is built around. Whenever a member has a success, whether it’s following our training or something else they figured out or whatever we encourage and actually expect them to teach it and share it to other members. Because in our membership, it’s a family like we all look out for each other and we help each other we believe a rising tide raises all ships. So it was not weird for me to say, hey, Jeremy, you should teach that because yeah, he’s got something that works, we want to share it with everybody else. And then together, we actually refine it and make it better. Jeremy just took it off the deep end and actually turned it into a specialty of his. And so now we’re gonna really, you know, deep dive into what he’s so good at and explain it all to you guys. So you guys can leverage it. Alright, so we kind of went over the you know, how it worked for you. But let’s talk a little bit about why people should use it. I mean, obviously, you just threw some numbers out there that like people like, oh, I’ll take six grand. Like, that’s a good reason. But why Really? Should they be using giveaways.
Jeremy Friedland 9:30
So it doesn’t seem obvious to everybody. But if you’re running ads, you know that Facebook is very unpredictable. Instagram is very unpredictable, Google’s very unpredictable. And they can shut down your ad account at any time. They can choose to, to give you a huge raw as one day and a horrible raw as the next week. I mean, there’s just no consistency to it. And if you talk to any experienced marketer, and you ask them, What would you do if you had to start over from scratch? They would always say I would build a giant List of people, giant list of customers or prospective customers and I would or if they already had a list I’d say I would just email my list to get the money. And there’s so many big marketers that have that’s actually happened to them, you know, their their their advertising went down or something bad happened and had to rely on their list to go get some revenue so they could be their families true and so the benefit of the given of the giveaway processes is so the way that I structure it on average I was getting a 97% opt in rate on my on my giveaways so that means out of 1000 people and 970 people were giving me their name, email and phone number it doesn’t suck. It doesn’t suck to get the giveaways you know so so that gave me an essentially my we’ll talk about this in a little bit but essentially my lead generation was was free or profitable actually. And so I was getting paid to generate these leads that I now have to the tune of currently little over 30,000 leads that are interested in essential oils. So I can do a lot of stuff with that list. And so essentially people need to do this because there is a free way to generate income for that you can constantly email and message offers to.
Tanner Larsson 11:23
Absolutely totally alright so what niches or business types can leverage giveaways.
Jeremy Friedland 11:29
Uhm only essential oils.
Tanner Larsson 11:31
Only essential so it guys sorry if you’re not in the essential oils business giveaways won’t work for you. Yeah, I’m except for the fact that I’ve used in myself and other niches so
Jeremy Friedland 11:40
Right. So niches, I’ve used it in our AR 15 accessories, print on demand, supplements. I’ve I have clients or customers that are have dog supplements that have hula hoops that have CBD, the great strategy for using giveaways to promote items that you can actually promote with ads. We can get into if you’d like to. But I don’t know of a niche that you can’t. You can’t use giveaways to promote. There’s several eight figure almost nine figure brands that use giveaways as their front end. They structure a little bit differently, but essentially the giveaway is is a traffic generator to make all their their sales. So I can’t think of a product. I don’t
Tanner Larsson 12:31
think of one that wouldn’t work either. I mean, I guess, you know, you could probably even make it work with something as boring as toilet paper or paper towels even. But realistically, the more if your product is that boring and generic that they can just go to this store and pick it up. Probably not as exciting. But the more passionate or impassioned your audience is, the more likelihood that the giveaways are going to be effective. The tighter the niche you’re in, the more effective giveaways usually are.
Jeremy Friedland 12:57
Yep, yep. And it’s a great way to break into competitive niches as well.
Tanner Larsson 13:03
That’s good point too. And we used to do a variation on this. So before Jeremy and before messenger marketing was a thing, we did giveaways. This was back in the Facebook organic days when organic traffic on Facebook was actually a thing. We would build several 100,000 person lists doing giveaways to an autoresponder similar to the method that Jeremy did only we were better at monetizing the rest of the list afterwards. And it was massively successful. We would that’s how we would go into a new niche. We wanted to be in dogs, we would go to build a pitbull giveaway, we would go build a Doberman giveaway we would go build a wiener dog giveaway dachshund ducked and nor of these call those dogs. More like a snack but they still technically are dogs. But yeah, we would just break into any niche we wanted to by doing giveaways like that, because once we had the list, we could sell them anything we wanted. And we could test products to see if we really wanted to be in that niche. So super effective from a testing standpoint as well. But testing is only part of it like so that people can actually make some pretty good money in this right?
Jeremy Friedland 14:02
Yeah, absolutely you can. There’s a lot of variations and ways you can make money one of the ones is what you said by testing products. But I to the tune of you know around $300,000 before I shut down the the essential oil store just in giveaway, just using giveaways. And so you can it’s a great way to scale up a new a new store or to just add an extra revenue stream to your current store. Once you have that list of people you can really do anything with with that list. You can send them test offers, you can get their opinion on new product launches, see what they think about it, you can use that traffic for affiliate sales I did 1000s and 1000s of dollars with other affiliate brands that sold products that were related to mine but not not the same. Also broken into CBD using that as well. So using that list so as it’s a great way to if you can if you have a niche if you have a list of people that are related to certain niche, you can pretty much sell them anything related to that niche.
Tanner Larsson 15:03
Very true. Now I know as people are listening, you’re like, yeah, you can make a lot of money. Yeah, it might work. But I’ve always heard that giveaway leads are crap. Like they’re poor quality leads, what do you have to say to that?
Jeremy Friedland 15:13
Yeah, it can be true, actually. So there is a, I call them I call them the freebie seekers, you know, they’re, they’re the people that don’t really care what they’re signing up for. They just want to win something for free. And there’s actually there’s actually a moment where I actually saw my item that they had won to the giveaway on Facebook marketplace, they had actually taken, taken the giveaway item that I that they won, that they won and sold that we’re selling on Facebook marketplace. And that, you know, that happens, and there’s not really any way, there’s garbage traffic that you send directly to your store too. Tried and true. The difference is, and there’s there’s ways that you can segment it. But the difference between sending someone directly to your store, the majority of the time, let’s say you have a 3% conversion rate, which is actually double what the average is industry wide, you’re sending, you have a 3% conversion rate 97% of that traffic you’re sending to your store, is wasted, is wasted, you don’t even get their contact information. So there’s no way to contact them again, the difference between mine is that with a 97% opt in rate, which is the other end of the spectrum, maybe some of the people are garbage. And maybe some of those people that are garbage, I can nurture into making customers down the road. So through, you know, info, info, emails, or just nurturing them through other offers and stuff like that. So eventually, they could become a customer. But through my giveaway strategy, actually, for mine, I actually segmented people, right. As soon as they entered my giveaway, they would get a follow up message and said, Hey, thanks for entering the giveaway. My name is for essential oils. So how often do you use essential oils? And I gave him three options. This is all through mini chat every day, occasionally, or I don’t use them. Okay, so the people that said every day, and occasionally I kept them on my list. People that said I don’t use them. I asked them a follow up question. Who would say, Okay, are you interested in using them? Are you interested in finding out more information about them? Or did you or did you just want to win something, I was just straight up. And the people that said I just wanted to win something, they immediately I would tag them through mini chat if they hit the button that said I just want to win something they were tagged and removed from the list.
Tanner Larsson 17:30
So you’re weeding out the guaranteed freebie seekers right off the bat.
Jeremy Friedland 17:33
Yeah. And the people that said I want to learn I’d send them information. And if they were, they engaged with the information, then I would keep them on my list. But if they’d never engage with it over a certain period of time, I would eliminate them as well. So I’m not sending offers to people that have zero interest.
Tanner Larsson 17:48
Yep. So we talked about a bunch about the giveaways and stuff. And the next thing I want to do is kind of go into the setup of it. But why don’t you from a broad 30,000 foot view before we get into setup just describe the components of a giveaway and how they fit together?
Jeremy Friedland 18:04
Sure. So typically, you have an offer, obviously you have your giveaway offer the main product that you’re you’re giving away. And then with mine, you want to have a couple of upsells as well because we’re our the point of this is to make money on your Lead Gen. So you want to have some items that are kind of like a free plus shipping type type deal. So you can offer as perceived shipping cost, right? Acceptable proceeded shipping cost 12.95 for shipping for you know, necklace probably isn’t? Well, well, except probably not Yeah. But then you want to have your you know, you want to have your funnel where you can walk people through your process. And then have your you know, your your bot sequence where you’re able to keep it up you need your email autoresponders you need your your, your ads, retargeting ads, your Facebook ads initially to get people you know, to enter your giveaway. So there’s a lot of components, there’s a lot of pieces that you need to fit together to make the whole ecosystem work. And then you need to find a way to automate the majority of it.
Tanner Larsson 19:06
Gotcha. So with those components, like let’s kind of go into a little more like so Okay, we have the the giveaway, which could be like, get get our essential oils, starter pack, or whatever, which we’re going to give away or our best selling bundle, we’re going to give away to one lucky winner or 10 lucky winners or whatever. They opt in there. Now are they opting into a squeeze page, like a traditional opt in page? Are they opting into a like a mini chat bot on like a Facebook ad opt in?
Jeremy Friedland 19:34
So initially, they come into the it’s both actually So initially, the way that I’ve set it up is they they actually comment on the ad and with mini chat now you can set up automations where they automatically based on their comment will send them a Facebook message. So you go in there they comment you say something to the effect of you know, hey if you like if you if you like this, if you want to enter this giveaway or you want to win this, you know diffuser or essential oil starter pack, just say essential oils below or just say oils below or whatever. And based on that word, they get a Facebook or they get a mini chat or Facebook message that then confirms that they want to enter the giveaway. Yep. And then that sends them a link to the, to the squeeze page. And then they enter through that they go through your system upsells, cross sells, etc. And then that sends a trigger to mini chat telling, telling mini chat that they entered the giveaway, which then you can start sending the automation messages.
Tanner Larsson 20:38
So whether they actually go to the squeeze page or not an opt in, they’re still in the mini chat sequence. And then if they opt to go to the funnel and opt in, which is what you tell them to do, or to actually register, they’ll opt in that adds them to the autoresponder sequence. And then after they opt in, they’re showing the first of the upsells, right. And then if they buy the first upsell, which they actually have to enter their credit card details. The second upsell is actually a true one, click upsell, correct. Got it. Okay, and then there’s messages going out via email as well. And then there’s also mini chat messages going out, and SMS and SMS. Okay, so yeah, I was like digging a little bit, and we’re getting more stuff out of here. Yeah, I
Jeremy Friedland 21:18
hit I hit him, I hit him with all food that’s the one who nobody can ever did, they just like, can’t believe that I get name, email and phone or phone number 97%. They’re like, that’s insane, that’s insane. But you need all that because depending on the modality people respond, especially depending on their age, they’re gonna respond to different different modalities that are so whether it’s email, SMS, or, or phone or messenger bots. So,
Tanner Larsson 21:45
okay, well, we kind of went a little deeper in the 30,000 foot view than I was planning on. But now let’s go ahead and get into whatever else we missed in the setup. So let’s go ahead and talk about how you, you know, set up your giveaways?
Jeremy Friedland 21:56
Sure. So usually, what I do is I find it a couple different items that I think would make a good giveaway. And first, I usually test those things out. So I, I give my audience the opportunity to kind of vote on whether they think they would like to win that. So if you have a current audience on your page, I usually would say something to the effect of, I’d post a picture of it, and say, Hey, we’re thinking about giving doing a giveaway for this item. What do you think? Would you want to win this? You know? And if people are saying, yeah, oh, yeah, I love that a lot, then I would say, okay, that they’ll probably make a good, good giveaway item. But if there’s no response to it, then I would say they probably aren’t that excited about that. So there’s no really price point. So people always ask, like, what’s a good price point for a giveaway? I’ve done giveaways for items for as little as you know, $50. And I’ve done them for as large as, you know, 200 and some dollars. So it’s all, it’s all up to you. But you don’t want to do lower than that and percieved value, right perceived value. Yeah. Yeah. So you don’t, people probably aren’t gonna get too excited about if you’re giving away like a $5 necklace they are going to be like, hmm, not too much excitement, they’re not gonna want to share that with a lot of people. So it does have to have some sort of value to it, I usually say at least 50 bucks, somewhere around there. But then if that I get a good response for that, then I then I set up the Facebook ad, or I set up a Facebook post. I scheduled it though for usually about a day after, because I need a day to set up all the mini chat sequences. So I set up all my autoresponders, my mini chat bot, the comment trigger, the whole thing, get the whole bot set up. And then once that’s all set up, then I can then the what happens essentially is a Facebook post, sends to my to my page and I get a bunch of organic leads first, or a bunch of organic comments. Because I had, you know, when I first started, I had about nine or 10,000 people on my page and got up to closer to 30,000 people. But still, you’d get 60 to 70. Initially, they’re commenting saying, you know, I want to join the giveaway, then once you have some social proof behind that, you have some comments in like some engagement on that, then I would turn that into a Facebook ad. Either a PPC ad or, or a messenger, you know, click the messenger ad, both work really well and start getting some virality on that on that post. And then then it would just go crazy and lead you to start flowing in. You want to come into the process of what happens after they enter? Yeah, so
Tanner Larsson 24:28
like I enter what happens. How do you get my money? If I let’s say I passed? We already talked about the upsells on the on the opt in. Let’s say I pass on that. How else are you going to get my money?
Jeremy Friedland 24:38
Yeah, so if they if they pass on the upsell, so I’ll go through the upsells really quickly. So what happens is they they enter the giveaway, it says congratulations. According to Facebook, you have to offer a prize to everybody that enters the giveaway. A lot of people don’t know that. But you have to offer some sort of prize to anyone that enters. And so what I would do is I’d say hey, congratulations entering to give away, you know, here’s the drying etc, of the drying times, etc, just for entry and you win a free prize worth 19.95 or 14.95, or whatever show a picture of it, all you have to do is pay for shipping. So if you’d like to claim your prize, just enter below. So if they enter, great, they have a choice to pick from 1, 3, 5 or 10 of the item. So whether it’s a necklace or bracelet, or, or whatever it is, they can choose up to 10. That’s the way that I do it. If they choose that, then they go to the next page where they can either get I set up two different ways. So they can either get 50% off the giveaway item. And that came through feedback from customers. They’re like, Hey, I don’t I really want this item. And I don’t really want to wait to win it. So can I just get a discount on it? Yep. So I use that to set up that last page where they get, they can actually get a 50% or 35% discount on the actual giveaway items. So they don’t have to wait. But then I got the idea to actually offer a subscription item, I sold essential oils, why would I just sign people up to keep on buying them. And so that when I added subscriptions that I got a 40% take rate. Nice. So I over the course of a few months, I got 287 subscribers, it between nine are between 10 and $40 a month. So that was a good little system that I put together there. So if you’re looking for subscribers for your business, that’s a great way to do that as well. But if they said no to the to the offer, then they’d get obviously you set up your pixels properly. And you can set these up in mini chat and in Facebook, but they don’t buy within clickfunnels you can say hey, if they enter the giveaway, but didn’t take your offer, send them an email or send them an SMS message or send them then you can set up your Facebook ads as well. So I would just retarget based on their based on the action they take they took or did not take.
Tanner Larsson 26:57
Okay. Very cool. And then what’s happening via email.
Jeremy Friedland 27:01
Yeah, via email, they’re just getting basically a confirmation that they entered the giveaway, they get a getting a coupon code as well to use right away. So hey, basically says Hey, thanks for entering the giveaway, here’s when we’re gonna do it just for joining you get you know, you’re gonna get 20% off our store or whatever the mine was always 20% but you can get 20% off the store. Here’s some of the items that we offer in the categories and go check that out. And again a series of emails that would just kind of remind them that they get a discount or if they obviously didn’t buy the main product it would say they get a follow up message that said hey you only have you know 30 minutes left to get this you know bracelet for just the cost of shipping and it wasn’t fake scarcity they came back to the page after 35 minutes the the button to buy the bracelet would be gone. They couldn’t it will just be a blank page. So
Tanner Larsson 27:53
yeah, Awesome. Cool. All right, so how often can you actually use this like I mean it’s obviously once it’s set up it can it can just run but like how often can you do giveaways without you know having issues?
Jeremy Friedland 28:07
Yeah, so I did my giveaways once a week. So every
Tanner Larsson 28:11
It’s a different giveaway or the same giveaway?
Jeremy Friedland 28:13
So the way I set it up, I would do the same giveaway for the same item for the month. So the monthly is the item change every single month. So I would every week I’d give away Let’s say that I gave away you know, this essential oil diffuser I have it right here but it’s plugin so I give away a diffuser but I’d give away that particular diffuser for the whole month but every week so every week at on Saturday or Sunday we’d have a Facebook Live giveaway and that’s I always do my my giveaways live and I do the Facebook Live and make some great sales during that live and continue to grow my list week after week after week but just change the product every month.
Tanner Larsson 28:57
Gotcha. So your giveaways were short term so they instead of like running like a continuous you know thing you actually had a start and end date that was very short and then like a weekly and it would run it again and again what what was the benefit of doing it that way versus like an ongoing giveaway every week kind of thing?
Jeremy Friedland 29:17
Well for me it was what was the purpose behind change of the product you mean or
Tanner Larsson 29:21
No why why not what why run short giveaways instead of just like one big long like never ending giveaway.
Jeremy Friedland 29:27
I just like to switch up the variety because people will relate to different products. So depending on the item I get different customers but I just like doing the the short little little blips I would get essentially a weekly sales burst every single time I do a giveaway. The problem with traditional giveaways is they’ll say Tanner Larsson, you won the you know, magnetic firearm carrier. Congratulations! And everyone else gets a 10% discount on this item. And a small majority of people will take it. The cool thing about the live giveaways in having them weekly, is people literally could not wait to show up to the giveaways. And people would I mean, some of my some I have like two or 3000 comments for a 40 minute giveaway. Just. Really? Yeah, the engagement is insane. And you can sell right on the spot. And the way that I teach people to sell is you can actually set it up all automatically through mini chat based on the comment trigger. So if you were to say, hey, right now we’re selling this, we’re selling this, you know, essential oil, supplement, whatever. It’s gonna be 30% off 10 minutes, just comment, you know, whatever the essential oil name is, I’ll just leave this comment, you know, automatically send them a Facebook message with a link to the deal.
Tanner Larsson 30:51
And you can. So as long as you know what your trigger words are gonna be in advance and you set all that up, you can just basically go down the list and say, okay, comment, when to get this one comment by, by this comment. I like green on this one. Exactly.
Jeremy Friedland 31:03
Yeah. And the software that I use. And did a unique link each time. What’s that?
Tanner Larsson 31:07
did it each time they comment with a specific word, they get a specific URL or page? Yeah, for that word?
Jeremy Friedland 31:14
Yep, yep, in the software that I use, It could actually set up all my words in advance. And so I would I would have to do is just click a button and scroll the word, the keyword across the screen. And so they wouldn’t have like guess the spelling or anything. Yeah, you could just comment, lavender. And they would. And then whatever the deal was, how to trigger word and scroll across the screen, and trigger it and start buying. The cool thing is, is with when you’re on your cell phone, you obviously have your Shopify turned on, and you can hear people are buying or not. So if people didn’t buy, I’d be like, Alright, well, we’re going to take the next five minutes. And, you know, I’ll call I’ll call the next name, and in five minutes. And so that’s how I typically did it is I’d call three names, and choose them from my list. And if those you had to be live to win on my on my giveaways, that’s a good, that’s a good piece to add. Yeah, yeah. So you’re not live on the giveaway, you don’t win, I don’t care if you showed up five minutes before on the left. If you’re not there, when I call your name, you’re not winning. And so a lot of the times I’d call the name from the from the list. And, and I use a tool called a random number generator. So just go type in, you know, let’s say 1000, people were on that particular giveaway, I just type in 1000 random number generator picks out the name, and or picks up the number and then I associate that with a name on my Excel spreadsheet. And if they were there, they’d win if they wouldn’t actually choose somebody from the Facebook Live. And so I usually took about five minutes in between each name for people to go and shop.
Tanner Larsson 32:49
Gotcha. Good. So what were you doing during that five minutes, just talking about essential oils?
Jeremy Friedland 32:53
Just talking about essential oils answering questions, you know, telling people to get off my feet, if they were being rude or whatever, you know, it’s like, it’s me. So I just not always the nicest. But But yeah, the, the crowd was really responsive. That’s awesome. So loyal following.
Tanner Larsson 33:09
So I want to point out one thing that he mentioned about the random number generator, that is a critical aspect of doing any kind of giveaway, the giveaways are have different rules in different states, there’s all kinds of things like that different countries, whatever. But one of the consistent ones across the way is, how are you actually randomly check, choosing that the winner? Because otherwise, there can be a bias and they can imply a bias, they could say, well, you didn’t really randomly choose that, because you just went down the list and stopped on a name like, even though that is random, it doesn’t legally protect you random. So saying, I use this random number generator to pick the number and then I go to the list and you show that, hey, it was completely random. you’re protecting yourself. So from a legal standpoint, when you do the giveaways?
Jeremy Friedland 33:56
Yeah, yep. Very good point. Yeah, that would be a big point of contention too if people, like how are you choosing the name? You know, like you choosing the pretty girl that’s on the on the screen, or the old lady or, you know, the person with, you know, diabetes or whatever, like, what’s your, what’s your criteria, so that, that does protect you from, you know, being biased? So, gotcha.
Tanner Larsson 34:19
So that’s, the win there you pick your winner, you only have one winner per week, right? Mm hmm. Okay, so
Jeremy Friedland 34:24
you got the winner. I’ll pick what’s really nice. And then I’ll pick more, but usually, it’s one.
Tanner Larsson 34:28
Gotcha. Okay, so we were there. And then we’ve talked a little bit about selling on the live calls, you’re making money there. You made some money on the upsells and things like that. They got a chance to buy the same item for 50% off like there’s multiple areas to sell, but what about all the people on your list all the leads that didn’t win? What do you do with those?
Jeremy Friedland 34:46
Yeah, so they immediately get a Facebook message right after the giveaway that says, hey, let’s congratulate you know, Gina Smith. She was the winner. And I usually tell a story in my in my message. So I said wouldn’t believe the drama that happened, you know, I, you know, I picked, I picked one person and they I didn’t think they were there, but they actually were. And so I tell a little bit of a story to kind of bring them into what happened. Invite them to watch the giveaway if they want. And then say, hey, not only did you miss the live giveaway and the winner, but you also missed some really good deals that were happening on the store. So I want to be able to pass those on to you. They’re only good till until tonight. At this time, so would you like to see the deals? And it’s a yes. Or they say no, you know, but they say yes, they get another mini chat message that has the links to all the
Tanner Larsson 35:35
All the deals from the live
Jeremy Friedland 35:37
from the live. Yep, Got it, okay. And break them down. And then they would they would buy or they wouldn’t, but I’d send that offer a couple more times throughout the next couple days. And they’d be able to have the opportunity to, to get those. So they the end of that night, I would stay true to my word and say, you know, sorry, you missed the mister deals, but maybe here’s something else you can take advantage of. But if I didn’t put a timeline on that, I would usually message them email and mini chat them the next over the next couple days.
Tanner Larsson 36:08
Gotcha. Cool. So guys, what you’re hearing right now is a somewhat complex in terms of the setup, it’s not hard to do, because you’re using, you’re using mini chat you’re using like actual platforms that allow you to automate a lot of this using the autoresponders, page builders, things like that, obviously, your Facebook ad account. So the actual task of putting it together is relatively simple once you know how to put it together and automate all the pieces and everything. And the cool thing is, is that Jeremy, like we were talking about earlier has actually mapped this out into a complete training, we’ve actually turned it into a full blown course. So it’s called ecom giveaway profits. Now, Jeremy has been gracious enough to offer that at 70% off through the Build Grow Scale company. So if you want to grab this course or learn more about it, see some training on like how he actually does it, he actually has a replay training where you can actually kind of see what he’s talking about and learn a whole bunch more about it. Go to build growscale.com forward slash ecom dash giveaway dash profits, I know it’s a little bit longer, but if you’re on YouTube, I’ll make sure it flashes up on the screen. When you’re watching this, if you are on iPhone or whatever, or audio or religious listening, it is Build Grow Scale.com forward slash ecom dash giveaway dash profits, okay, and you can always come back to the episode if you need this episode, go to build gross scale.com Ford slash podcast and you can get it and we’ll there’ll be a link right there as well. I highly encourage you to get this training. This is a multi module training broken down into really, really deep dive training on step one, do this step one, do this to this like A to Z how to build out the giveaway. He really doesn’t leave any stone unturned on this. And it’s a massive, massive profit center free to add on to an existing business. It’s a great way to jumpstart a new business or test new products. And obviously us talking about it on a podcast trying to teach a complicated subject of automation and things like that. It’s going to be tough for you guys to really know exactly how to put it together step by step. No, no like requirement to buy or anything like that. If you just like information, that’s great, too. You can still learn more at Build Grow Scale.com, forward slash econ giveaway profits, ecom dash giveaway dash profits, there’s actual video training there on the page where you can learn a whole lot more about the giveaway strategy. You know, you’ll learn the basics for sure. So maybe enough if you’re super, you know, techie, you can figure it out from there on your own. And if you do that, great, we’re proud of you. We’re happy for you. But if you want more training, if you want to know all really shorten the learning curve of what Jeremy it took a long time to figure out, then grab that course. It’s about 70% off right now. And you guys can take advantage of that special deal because Jeremy I guess likes you guys, right?
Jeremy Friedland 38:51
Absolutely. Yep. And the cool thing about the the training actually, as I as I’m constantly updating it, so it’s not out of date. And I’ve just added all of the mini chat templates. So all you have to do is all the sequences that I’ve spent hours and hours and hours setting up, you literally just click them and install them into your mini chat bot.
Tanner Larsson 39:09
That’s cool. Yeah, almost like a share funnel, but accepted mini chat, right? Yes. Yep, exactly. That’s awesome. Well, cool. Guys So again, that URL one more time, I’ll make sure it’s on the screen if you’re watching the video. But if you’re not in case you want to write it down, build grow scale.com forward slash ecom dash giveaway dash profits. Alright, so that’s the URL to grab that course if you want. And if not, no sweat either way, we just wanted to make an offer to you guys, in case you wanted it. Because this is a complicated subject, and it’s pretty exciting. But if you don’t know how to do it, then no matter no matter how exciting it is, if you can’t figure it out, right. So with that, guys, we’ve covered a lot today. I’m glad you were here to join us. If you are on iTunes or Stitcher just leave us a review on that platform. And then if you’re on YouTube, make sure you leave a comment and subscribe. Also subscribe on iTunes or however you’re listening to this podcast. And if you need the show notes or you want to access other apps episodes or whatever, not sure where to get that you can go to build grow scale.com forward slash podcast and get everything you could ever want about this this show and all our previous episodes with that. Hope you like it, don’t you enjoy it hope you take some action and run some giveaways. And then I want you to report back and tell us how you did maybe we have you on an episode where you can tap to share with Jeremy and I how you use the giveaways to grow or build your business. Alright, so with that, guys, we’ll see you later. Have a great day and we’ll see in the next episode.
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Want us to do an Audit on your e-commerce store and show you how you can make some quick changes that will dramatically increase sales and profits without increasing your traffic?