Welcome to Episode 027 of Optimized Ecommerce — Kevin Urrutia’s SEO Secret to 60,000 Ecom Visitors a Month. I am your host, Tanner Larsson, CEO of BGS.
BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.
Today, Tanner talks with Kevin Urrutia, co-founder and CEO of VoyMedia.com. In this special episode, they talk about How an ecommerce business can generate massive levels of organic traffic despite the fact that Ecom stores and organic traffic very seldom go together.
Here’s just a taste of what we talked about today:
First, we talk about Kevin’s background in Computer Science and his journey to becoming a serial entrepreneur.
Kevin Urrutia was into Computer Science for a long time, having gone to college in upstate New York in Binghamton for CS. He dedicated more of his time and effort in that space when he moved to San Francisco, California — the tech mecca.
During this time, he was very interested in startups and building several small projects. One thing bugged him though as he was building all of these projects. He never knew quite how to get traction or traffic.
“I think that was always like a mystery to me at that time. I was so into programming. And programming in the tech space at that time was like, ‘Hey, if you build it, they will come.’ LIke, ‘Is it a great product?’ No. But people just find you, right? And that’s what I believed in. When you have read it so much, you kind of instill that belief even though it’s obviously not true,” reveals Kevin.
A lot of people do paid traffic and Shopify is great for that. But for Kevin, he has always been SEO focused on his Ecommerce companies. He always begins with WordPress.
“And yes, there’s good and bad about WordPress. But for me, I wanted SEO to be a big part of the business, not just paid traffic,” Kevin adds.
So he built his sites with WordPress and WooCommerce so he can really control the URLs in SEO. To KEvin, the URL is critical for any sort of organic traffic control.
Next, we talk about categories, subcategories, keywords and how to find out exactly what types of pages Google likes to rank high.
Kevin always tells people to Google their keyword.
“Say for example, ‘Carry On Luggage’. See what the top 10 are ranking. And then, just take notes. Do they have an h1? How many images do they feature? How many paragraphs do they write?” says Kevin.
Taking notes of these things and seeing what the commonalities are in the top 10 is Kevin’s number 1 advice. This is how he sees what Google likes to rank.
If Google is ranking a page number one, he advises his clients to do the same thing, “I always tell people that they don’t have to reinvent the wheel. It’s just the same thing!”
And then, we examine just how beneficial external links are for you SEO.
If an external blog is just basically spamming links, then those don’t work anymore. Google has grown a lot smarter than that.
Kevin says, “When you think about SEO, you want to be actually doing true outreach. Go out to the blogger and say, ‘I would love for you to write a review about Chester Travels. I would love to maybe do a sponsored post.”
There are so many ways to reach out to bloggers and there are a lot of angles for your business that you can use. You just have to be really creative about how you want to pitch your product.
We also discussed a few other fun topics, including:
- Leverage help from a VA to perform the manual tasks for you.
- How to search for a keyword using the Google Keyword Planner Tool, judge your list of keywords, and eliminate the ones that no longer fit.
- We talk about Chester Travels — one of Kevin’s brands — and how he ramped up his monthly visitors from 0 to 60k! How many pages did Kevin and his team create to reach their milestone?
- Kevin shares some advice on branding and product naming.
- We dice out what makes a Wikipedia-like page super effective!
- Kevin has more advice for people who have no SEO in their websites and are simply at a loss on where to start.
- Find out some of Kevin’s biggest takeaways from building Chester Travels — an online luggage company.
All that and more! But you’ll have to watch or listen to the episode to hear about those!
How To Stay Connected with Kevin Urrutia
Want to stay connected with Kevin? Please check out his social profiles below.
Also, check out the following tools that Kevin and Tanner mentioned on the show: