Welcome to Episode 026 of Optimized Ecommerce – [Grow Your Business] Old School vs. New School Ecom. I am your host, Tanner Larsson, CEO of BGS.
BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come to learn how to take their businesses to the next level.
Today, Casey Brown joins me to talk about the past and present of Ecommerce. Casey is one of the top Revenue Optimization Experts here at BGS.
Here’s just a taste of what we talked about today:
First, we talked about how Casey’s Ecommerce journey began in the Republic of Colombia and how we got connected.
Casey moved to Colombia after losing money in the MMJ industry. He went south, saved up some money and vowed to not return until he can have another online business. That was his goal.
In 2015, he got involved in the gold rush on Ecommerce through the AliExpress dropshipping model that eventually led him to sign up for Tanner’s “The 6 Pillars of Ecommerce”. And that is how Casey discovered the BGS.
Even at the early days of Ecommerce, Casey was already evolving and was doing some techniques that are very common today.
The early days of Ecommerce common marketing strategies today, such as partnering with industry influencers, were revolutionary for most dropshipping brands back then. And this is exactly what Casey did.
We dived deep on more examples of techniques that a lot of Ecommerce businesses did back then that are no longer effective today.
Next, we talked about what a brand is. How is it defined differently from the company? And why is it vital to establish your branding?
Casey has two definitions for what a brand is.
First, the brand is the personality of a company. And second, a brand is also a promise.
Casey explains how a brand should communicate whatever it is the company stands for. It’s a clear outlook on what to expect from your company.
We also discussed a few more topics, including:
- What the rewards are for proper marketing and proper advertising.
- What it means when your CPMs are through the roof and the best things to do for your Ecommerce business at that point.
- Revenue Optimization is one of the top cures for crappy Ecommerce.
- The critical role of a dedicated customer support division for your Ecommerce business.
- We share some examples where our clients have developed true competitive advantage over their competitors.
But you’ll have to check out the full episode to hear more!