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Optimized Ecommerce EP 022 – Email Lists, Myths and Blasts
Welcome to Episode 022 of Optimized Ecommerce – Email Lists, Myths and Blasts. I’m your host, Tanner Larsson CEO of BGS. Today I have with me Aleks Nikoloski. He is one of the most tenured members of our revenue optimization team. Aleks has been with us since the very beginning.
In today’s episode, we’ll dive into the psychology of why email blasting works and dispel all the myths that come along with it. Aleks will show us how to do it right and why every ecom store should do the same and make use of their existing email listings not only to jack up their sales but also to keep customers coming back for more.
Email is traffic that you can control and you can do whatever you want with it at any time. Besides it being free it’s also one of the highest traffic conversion sources that can greatly increase the traffic ROI in your stores.
Here’s just a taste of what we talked about today:
The Science Behind Emailing
As human beings, we are affected by our cognitive biases whether consciously or subconsciously. We make decisions based on these biases and oftentimes we aren’t even aware that we are doing it. There are at least two biases that support the claim that email blasting works and those are the availability-misweighing tendency and the mere-exposure effect. Both were clearly explained by Aleks who is known to be a science-based guy.
Don’t Stick to one, MIX it up!
If you are wondering what types of emails to send to your list then you should consider automated and scheduled campaigns for your store. Don’t be afraid to mix up your content based emails with your promo emails because if you overwhelm your customers with promos, then more often than not it doesn’t work. You want just the right amount of free information and anticipated promos to come their way so that your promos do not lose value to them.
Haters’ Gonna Hate
Your contact list is a goldmine. If the only thing that’s stopping you from sending out emails to your customers is the thought that they might choose to unsubscribe to your mailing list, then let me tell you, it’s not a big deal! Whether you give out products for free or give the most valuable content out there, it will still happen because people may be at different stages of a customer life cycle in your company. In short, might as well take the chance with your list and let things happen than miss out on sales.
We also discussed a few other fun topics, including:
- Make content the biggest part of your promotional strategy and see how it affects your sales.
- Do not hesitate to hire somebody who knows the ins and outs of email marketing if you are not comfortable doing this part of the business yourself.
- Whether you send out emails or not, your customers are not going to stop buying so might as well grab a piece of the action rather than just watch your competitors dominate the game.
But you’ll have to watch or listen to the episode to hear about those!
How To Stay Connected With Aleks Nikoloski
Want to stay connected with Aleks Nikoloski? Please check out their social profiles below.
- LinkedIn: Linkedin.com/in/aleksandarnikoloski
Resources
Also, Tanner and Aleks mentioned these on the show. You can find that on:
- Ecommerce Evolved by Tanner Larsson
- Klaviyo email marketing system
