Optimized Ecommerce EP 056 – How a Single Pop-up Made $90,000!
Today on The Optimized Ecommerce Podcast, Jeremy Friedland returns to talk about how one of our clients made an extra $90,000 through a single pop-up. Join us in today’s episode as Jeremy and Tanner share this fascinating client success story. If you think you’re guilty of doing this to your business, listen and
Welcome to Episode #056 of Optimized Ecommerce – How a Single Pop-up Made $90,000! I’m your host, Tanner Larsson, CEO of BGS.
BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come together and learn how to take their businesses to the next level.
This week’s guest is Jeremy Friedland. He is one of the BGS Revenue Optimization Experts who works with some of our biggest clients. He also runs the Ecommerce Business Blueprint coaching program — designed for people who want to get their store off the ground from startup to profit.
He joined BGS as a customer and, later on, decided to join the BGS team. Most of our team members have matriculated in that way, they come from being a customer of BGS to becoming part of the team, which is the highest compliment we could ever get.
Here’s just a taste of what we talked about today:
Jeremy shared how one client made an extra $90,872.71 using a SINGLE pop-up!
Jeremy was working with a BGS client, who sells a power massager. They had two versions of that product. One was lower-end and the other was higher-end with more features. Most of their customers were buying the lower-end version, but they wanted to sell more of the higher-end versions.
They have tried a bunch of different strategies such as upselling on the checkout page, but the product is not complementary to the item.
So they’ve tried a pop-up in the cart. Once a customer clicks the add to cart, a pop-up would immediately appear offering the higher-end version with all the great features for only $150 more which lets them save $100 from its original price.
Then, Jeremy talked about the thought process of coming up with the offer using a pop-up.
To come up with that offer, they did post-purchase surveys to find out what features were important to customers that bought the higher-end version—why did they buy the higher-end version over the other one?
They’ve taken those answers and put them inside the pop-up, listing the reasons why the higher-end version is much better. The reason why the strategy worked is that customers were showing an intention of wanting to buy that item.
Offering the product for a lower price is literally giving what the customers want and making it easy for them to purchase the product.
We also discussed a few other fun topics, including:
- How to mitigate a pop-up offer.
- Some cases where a pop-up would work really well.
- Reasons why pop-ups are not being used to interrupt the buyer’s journey.
But you’ll have to watch or listen to the episode to hear about those!
How To Stay Connected With Jeremy Friedland
Want to stay connected with Jeremy? Please check out his social profiles below.
- Website: BuildGrowScale.com
- Facebook Profile: Facebook.com/jeremy.friedland.9889
- Instagram Handle: Instagram.com/jeremy_friedland
Also, Jeremy mentioned the following items on the show. You can find them on:
Tanner Larsson 0:07
Hey everybody, Tanner Larsson here, and welcome back to the Optimized Ecommerce Podcast. Good to see you guys again and today we are going to be talking about something pretty cool. It’s actually how a pop-up, made an extra $90,000 for one of our clients, and to tell this story I’ve got my buddy Jeremy Friedland on here, Jeremy is part of the BGS revenue optimization team. He also runs our e-commerce business blueprint coaching program for those people who are trying to get their store from startup off the ground and into profit. So he runs that entire coaching program for us, and also is on the RO teams, he worked with our big clients. And basically, he’s just a man of many hats. And he’s been a friend of mine for a long time was actually a customer first. And then, later on, decided he wanted to join the BGS team, which was awesome. Most pf of our favorite team members have matriculated in that way they come from being a customer of BGS, or a customer of mine from before, who then decided they want to work with us, which is just basically the highest compliment we could ever get. So that’s pretty cool. So Jeremy, thanks for joining us today.
Jeremy Friedland 1:12
Yeah, absolutely. I’m happy to be here and definitely glad to have made that transition and throughout the whole process. And I wouldn’t want to work with anybody else. So it’s awesome to be here.
Tanner Larsson 1:22
Appreciate that. So let’s just dive right into it. I gotta get the number right. Basically, you guys made an extra $90,872.71, just to be totally precise, as if 90 grand wasn’t at the 90,871. So you did that, and you used a pop-up. And you did it in a way that really goes against most of our conventions in terms of core revenue optimization principles, but this is a perfect example of testing something out. And in the right cases, you can use a pop-up in this way. Right?
Jeremy Friedland 2:01
Tanner Larsson 2:05
Give us the background on it so we can kind of get into it?
Jeremy Friedland 2:08
Sure. So I was working with a client of ours, who sells a power massager, which, obviously, there are tons of them out there, you can find them all over the place.
Tanner Larsson 2:17
These things guys are like the big guns with a knob on and that you hit on your muscle and like jar you to death, they work. But it’s not a little massage, or it’s a big one,
Jeremy Friedland 2:28
It’s a big one and it’s really powerful. And they had two versions of them. One was an entry-level for $250. And they had a higher-end one that had more features and different speeds, a bunch of extra features on it, but it was twice the price. So it’s $500 versus 249. And the majority of people obviously, are bargain shoppers, and they didn’t necessarily know what they’re getting into and didn’t know necessarily what the difference was between the higher-end version and the lower-end version. And more people were buying the cheaper version. But they wanted to sell more of the higher-end version of this particular massage gun because the margins are way better, it doesn’t cost that much more to manufacture the nicer one. So they’re making a ton more money. But they didn’t know how to get it in front of people because most people were going to the homepage and just seeing the cheaper version and clicking on that and saying, well, heck yeah, I’m gonna buy the cheaper ones, I don’t really know the difference, massage gun is a massage gun. So we tried a bunch of other stuff. We tried to do, upsell in the checkout, and all this kind of stuff. But it’s not one of those things where you’re selling a complimentary item, you’re either getting one or the other. So essentially, as you said, I know this goes against everything that we typically teach. But why don’t we try a pop-up in the cart? So essentially, what would happen is, someone would go to the power massager page, the lower end version, and they would click Add to Cart. And when we click Add to Cart, it would immediately show a pop-up, It’s like less than a second it will pop up immediately. And show them Hey, would you like to buy this higher-end version for only $150 more, so they would save $100 on the price of the higher-end version. And then the pop-up essentially said, this is why it’s different. This is what makes it better. It’s got all these different speeds, these different modes, all these extra features to it, a longer battery life, etc. So now you can get it for this price, but this is the only time you’re going to see this offer. So essentially, if they said yes, it automatically switched out the higher-end version into the cart and swap it for them. And if they said no, they wouldn’t see the message again. If they changed their mind and decided to come back to the store a couple of hours later and tried to add that product to the cart again, they would not see that message again.
Tanner Larsson 5:14
It’s a true one-time offer but as a pop-up, and it’s pre-cart, so when they click the Add to Cart button, that pop-up is firing immediately. Before the cart really loads and then they’re seeing this offer. It’s interesting because basically, the offer is you’re saving them money by getting them to spend more money at the same time. So how did you guys position that? What was the thought process to come up with how you got that verbiage and that offer to work?
Jeremy Friedland 5:50
Yeah, so we did this a lot with some post-purchase surveys to find out what was most important to the people that bought the higher-end version. So we did a survey to people that would buy the higher-end version to find out what features were most important to them, like, why did they buy that higher-end version over the other one? And essentially, we took those answers and put them inside of the pop-up, say, Hey, this is why this is better. The reason I thought it would work was because they were showing intent. If they were to go to the cheaper version, and it just popped up automatically. It wouldn’t make any sense. They’d be like, I’m on the cheaper page, why are you showing me this more expensive deal, by them clicking the Add to Cart button, they’re showing intent that they want to buy that item. So their minds already in the frame of mind like, yes, I’m interested in purchasing this item. And so by showing them kind of the luxury version of it for 100 bucks off, they had that opportunity to say oh man, cuz everyone wants a nicer version. When you go to a car lot and buy a Chevy Tahoe, and you’re like I really want the LTC version with the leather and the entertainment system but I can’t really afford it. So I’m going to go for the midline with cloth seats. But if you were to go and say hey, you can actually get the leather LTC entertainment system, all this stuff for just $1,000 more than baseline, you’ll be like, heck, yeah, I’m gonna get that. So kind of the same mentality, they get the luxury version for a much better price.
Tanner Larsson 7:39
And from a buyer psychology standpoint, and this is more of a subconscious thing in the shopper’s mind, but what you’re doing in this way is you’re not trying to just upsell them, but you’re literally trying to give them what they truly want. It’s like, hey, we’ve looked at what our customers want, we post-survey them, what’s in the pro feature is what they truly want. But obviously, they want the cheaper price. So hey, I’m gonna do you a favor, I’m going to help you out, give you this opportunity if you really want the cheap one. Cool. But we know you want these features and this stuff. So today only we’re going to give you a discount on it. So in the buyer’s mind, it’s like, oh, that’s really cool that nobody feels like, oh, you’re selling me, because you’re not doing it in that salesy kind of way, you’re doing it in like a, Hey, I just want you to be aware, here’s the difference, and here’s why you may want to do this. And if you do, we’re just gonna make it easy on you and give you a discount. So it almost lets people be the exception to the rule, which everybody wants to be the exception.
Jeremy Friedland 8:41
And it really is a better massage gun. I own both of them I own the cheaper version I own the more expensive one, actually have two of the more expensive ones. And it really is a much better tool. So you’re really doing them a favor by offering them a better option for the price. So it’s a win-win.
Tanner Larsson 9:04
So clearly this worked. What was the take rate on people who would go to the cheaper version and then see the pop-up and take it What was the take rate on the pop-up?
Jeremy Friedland 9:15
Yeah, so it was about 20%, 20% of people would take it, had an overall conversion rate of 14.75%. So almost 15%
Tanner Larsson 9:26
For the people who took the higher priced offer, the pop up offer converted at 14%,
Jeremy Friedland 9:33
Tanner Larsson 9:34
Almost 15%, that’s amazing in and of itself. So that tells you a bunch more stuff, guys. Like if someone takes that offer, and then the conversion rate stays about the same on the store or stays in that same range, then it’s not as well perceived by the customer. The fact that the normal conversion in that store is what four-ish?
Jeremy Friedland 9:57
Now it’s about two and a half to three depending on efforts.
Tanner Larsson 9:59
Two and a half to three, okay and now there are people who took that offer are converting at 14%, what that’s telling you is you’re answering all the buyer objections, you’re actually exceeding the buyer’s expectations, and you’re making them feel incredibly comfortable. So by offering them a higher-priced upsell and a discount at the same time for the right reasons 15% conversion rate. So that’s awesome, dude, that’s great. I knew it worked. But I didn’t know it worked that well.
Jeremy Friedland 10:27
Yeah, almost five times as well. The cool part about it is that, at that price point, they also get free shipping. Basically, it’s a pretty heavy device shipping them it’s a pretty decent amount too so they actually save the money on the shipping as well. So they got to kind of a double bonus.
Tanner Larsson 10:51
Yeah, that’s really good. So just one more thing that makes it up over the top. And so guys, not only did they make more money, but the people who did that also converted at a higher rate. So you continuously fine-tune that, in 90 percent of our tests would have failed. Okay, on other stores, it just so happens that the right combination could be created based on all the right factors. And that’s why it worked. If you were on like, could this work on another store? Yeah, like, you could probably do something like this on a print on demand store if they’re buying the Gildan shirt, you could have a pop up that allows them to get the premium shirt for a little bit more and explain like, Hey, here’s the difference in what you’re getting. You want to make sure you’re happy with what you’re getting. Yeah, but you have to position it the right way, just adding a pop-up upsell, even with a complimentary offer, or whatever, which this is not, is not typically something that’s gonna work. So I don’t want you guys to listen to what Jeremy saying and run out there and be like, Okay, I’m going to add a pre-cart pop-p, because most of the time it doesn’t work. What we’re showing you is here’s an outlier. Here’s a very specific use case where it did work very well. And if you can model that and figure out some way to do it, then great, but I just want to caution everybody not to think that oh, well, Jeremy said it. So let’s go out and do it in every store. Right?
Jeremy Friedland 12:15
Yeah, it’s not gonna work for every single situation, you have to really think through the process and find out what products and this could work for. You might have some, you might have some products at all, it’ll be great for, there’s a bunch of different ways you can use it. But like Tanner said it’s not going to work in every single situation.
Tanner Larsson 12:37
Now, I want you to kind of go back to this because you mentioned it, but I want you to talk a bit more about it, which is people are typically sneaky, They’re not always on the up and up. So they’re gonna try to get it somehow. Now, I know you said something about, it only shows once or whatever else, but how did you guys mitigate that and keep people on the up and up and make sure that it was truly the offer that you said it was?
Jeremy Friedland 13:03
Sure. So this actually came through someone being sneaky. When you run a test, it’s hard to think about every single variable and every single thing that’s going to happen within that. That’s why it’s really important to track your data, using your Lucky Orange or Hotjar to see what people are doing. Set up your Google Tag Manager so that you know what actions people are taking. And so this actually came about by someone being sneaky. So they found a way. And by the way, this all requires a developer. So there’s not like an app or anything for this, you have to go and hire a developer to get this thing done. Luckily, we have awesome developers at BGS that handled it. So essentially, someone added to their cart. So they said yes to the offer. So typically in the cart, there’s a picture of the item. Well, the picture of the item is typically clickable. So if you click on the picture, most times we’ll go back to the product page. So this happened, I didn’t think about that particular part of it. And so someone went back to the product page and ordered four of these things at the discounted price. So then, the owner was, how did this even happen? I was like, I don’t know. So went back, watch the Lucky Orange found out what happened, and made it so that it was hidden. So basically, essentially what we had our developers do was make it not clickable, essentially. So we hid the item. Even with the store search, if they went on to the search bar in the store if they typed this upgrade or whatever the name of the pro one.
Tanner Larsson 14:42
Find the discounted version of the pro one, they can’t find that.
Jeremy Friedland 14:45
Yeah, they couldn’t find it even by searching.
Tanner Larsson 14:47
Because default guys that would show up in the product category or catalog, So it will show up in your category pages, or like you said, if you click on the product from the cart, it’ll take you to that product. So you have to be aware of those things.
Jeremy Friedland 15:01
Yeah. So if you hit like collections all, typically that would show in that item. So you have to get to hide it from the collections. And you have to hide it from search and stuff like that, essentially, you’re hiding the product from being viewed on the store.
Tanner Larsson 15:15
Unless it’s in that one specific use case. That’s interesting because it may be a good deal, they want to do it for every person each time, but it doesn’t behoove them to let the person buy for at that price, because the margin is not necessarily that much better. And typically, in that case, someone’s probably trying to do something sneaky on the other end of it as well. Probably not. They need four pro massagers.
Jeremy Friedland 15:43
Yeah, and those situations are typically buying them and reselling them, correct.
Tanner Larsson 15:47
Correct yeah. And you don’t need to help people do that.
Jeremy Friedland 15:50
No, yeah. So there’s just something to keep in mind, there’s always going to be someone who’s going to try to work the system. And kudos to them for trying to be innovative and trying to figure it out. But fool me once, shame on me.
Tanner Larsson 16:03
Totally, so I know, we talked about a couple like I just gave the example of print demand thing or the apparel stores. But what are some other use cases where you think this thing could work pretty well?
Jeremy Friedland 16:14
Sure. There’s actually a supplement brand that I take. And Sabs does a pretty good job of this, they don’t do the same thing. But it’s very similar. So when you add a, let’s say, I wanted to add their thermogenic to my cart, it’ll actually say, hey, you can actually get our fat burning bundle for 35% off, and it comes with this, this, this and this product, and you’re only going to be spending, $20, more, or $30 more, or whatever. So that’s a great way to do that as well, especially with supplements when you have ones that work well together. If you have any supplements that work really well together products that work really well together. And you have the margin. That’s another key item is that you have to think about whether you have the margin to make it work. It doesn’t do you any good if you’re giving the product away or taking a loss, right. So you want to make sure you have the margin to make that offer really good. But can work really well. Like I said, with supplement bundles, it can work really well if you have bedding, so if you have anything that can be an upgrade. So think of Brooklyn is like a luxury kind of bedding store. And they have their Lux collection, they have their basic and stuff like that. If you went in there bought some basic sheets, which are still very comfortable, by the way. But you added the basic and they said hey, why don’t you upgrade to our Lux for only $50 more, that would be a no-brainer because the Lux is just amazing. So that could be a use case that we could do basically anything where you have a core offer and then a premium offering, it would work really well for in any of those cases. So the thing you have to be good about explaining why it’s better. So you can’t just say, hey, you should buy this upgraded packet or this better version, you have to be able to tell why it’s better and speak the customer’s language. So that’s why doing post-purchase surveys comes in really handy to find out why people are buying your premium item. And once you gather enough data and you see repeated answers, then you can really say okay, like five people or 10 people answered the same exact thing or 100 people said the exact same thing as to why they bought this item essentially. So if you do those kinds of things and get some really good data and feedback from your customers, then it’s going to be way easier to sell an upgraded item.
Tanner Larsson 18:47
Yep. Another way that this works mostly uses during post sell most of the time guys, but Jeremy’s were spot on with all those types of upgrade things. There’s a process called a basket analysis, and Shopify does like a really weak version of that for you in your reporting section. But a basket analysis is basically you download all your sales data in an Excel spreadsheet and do some digging and you figure out what percentages of people who buy product A wind-up buying product B or people who wind up with product A and B buy D and E and whatever you find things on front end purchases, you find things on, hey, people who buy product A typically wind up buying from us three or four other products, you can learn a ton from doing this. It’s a great data mining thing. It’s very tedious, but the value is huge. Now from that, we would always do this looking for upsells. And what were the things we would do it’s like, Man 50% of the people who buy product A buy product C and whatever timeframe it is, and we would actually use that as the upsell and we would say something like 76% of the people who bought the product you just bought? So let’s say I bought this Chapstick, 76% of people who bought the chapstick also buy our sunscreen moisturizer. So chances are, you might like it too, here’s a special deal on it. And you have to use legitimate statistics. It’s not cool to lie about it. But if you find things like that, you can do that. And people are like, Oh, man, if a lot of people are doing this, there must be something there. Maybe I want to try it too. And they’re giving me a deal, boom. So that could that usually posts sell. But an angle like that could work potentially on that pop-up as well. Especially if you’re going to be able to give them a really good deal. And like, hey, the vast majority of our customers, whatever percentage it is, always buy this after they buy the chapstick. And rather than have to pay to ship twice, why don’t you grab this now we’ll give you a discount on it and you get free shipping or you don’t or whatever, they only have to pay one shipping charge. So you can actually make them a very good offer in that same kind of thing. I typically would do this post-purchase. But I hadn’t thought about using it as a pop-up until we just started having this discussion right now. because technically, it could work and be worth testing.
Jeremy Friedland 19:25
For sure. For sure.
Tanner Larsson 21:06
But on a random point there, Jeremy, we talked about this a little bit in terms of like, you need to make sure that it works. But why don’t you kind of go over a little bit like why we don’t use the pop-ups to interrupt the buyer’s journey, in most cases, because of the adverse effects that it has.
Jeremy Friedland 21:22
Yeah, sure. So typically, most people don’t want to see a pop-up. It interrupts the buyer’s journey. So anything that interrupts the buyer’s journey, they have to think about, which is extra cognitive load, which means instead of just going through and saying, I’m going to add this to the cart, and I’m going to go to checkout. It’s a streamlined process, typically. So when you interrupt that as a pattern interrupt, and they have to think about what they’re doing. And, for lack of better words, you don’t want them to think about what they’re doing. You want them to just find your product, buy it and get it shipped. And so you have to really think about what you’re doing and what you’re interrupting their pattern with. And the most important thing is like Tanner said earlier, it’s not going to work for everybody. It is an outlier. And it’s something that you have to put a lot of thought into what products would work for it. And the most important thing is you have to make sure that it’s working. So that requires you to pay attention, because a lot of people and Tanner can attest to this, too. We talked about this all the time, people will add an upsell app to their flow process or whatever and be like, Oh my gosh, like 10% of people are taking the upsell or 20% of people are taking the upsell, but their conversion rate is tanking. And they’re just not paying attention to that. So those are things to pay attention to just because the upsell is working, doesn’t mean that your overall revenue is better. So you want to really make sure to pay attention to your analytics and pay attention to your data, just because people are taking your offer, you want to make sure that your conversion rate is also increasing or staying the same.
Tanner Larsson 23:02
And we talked about this a lot when it comes to like in cart upsell apps, which we typically say don’t do, that’s why we developed our own stuff to do it. But guys, I can’t stress how important what he just said. And this is one of the downsides of Shopify is reporting dashboard is that it only gives you what we consider primarily vanity metrics. It’s not giving you the deep data, it’s not giving you revenue per user, it’s not really filtering out any of the other traffic that shouldn’t be involved. I guess an example, every time you visit your store, Shopify counts that as a user, but you don’t count as a user, you’re probably visiting your site, zillions of times, so your conversion rate might actually be higher than what you think it is. Because you and your team are all bloating the visit count. So there are things like that but on a deeper level. And this happens a lot with any kind of AOV boosting type technology, whether it’s an app or whatever. And Jeremy talked about it where yes, your revenue or your arrow goes up on your average order value dashboard, and it’s green, and you’re like yes look, our average order value is up. And you might even see your conversion rate is a little bit down. But you’re like, oh, man, just a bad traffic day or whatever. But if you’re using Google Analytics, and Tag Manager the way that we do and the way we talk about, you’re tracking all that data, you may see that like, hey, my initiate checkout is down my reach check out I have this massive 80, 90% drop from it from the cart to the checkout. And it’s because of that pop-up. So yes, your average order values up because the people who are taking it are getting through, but you’re pissing off so many other people that they’re dropping off and abandoning after the cart. Another thing that you metric you should be really paying attention to is revenue per user. Okay, and your revenue per user is, let’s say it’s $3 per user, and then you add this up this upsell type functionality or order bump functionality that’s not done correctly, AOV goes up, you’re excited. But your revenue per user goes down to 265. So are you making more money? No, you’re losing money. But you have no idea because Shopify doesn’t tell you that stuff. So you need to be really in your data. And making sure and don’t trust something at the surface level, you got to dig deeper. And that’s one of the things like Jeremy had to do with this massage offer. You can get false positives. And I really want you guys to realize that how important that is, is not just an upsell stuff. It’s anything you do. It may give you a lift here, but it may cause a decrease here. And you have to make sure that if it does cause that decrease, that the lift outweighs the decrease, and sometimes that’s the case like lowering your price, lowers your total average order value, but if your conversion increases to offset that it’s valuable, you have to be careful with that.
Jeremy Friedland 25:59
Yeah, 100%. And that’s why I always say, Shopify data is great for a quick glance, to see how the day is going. But you should be in your analytics every day, looking at what’s happening. And seeing, especially when you launch a new test, or launch new pop up or launch, basically, make any changes on your website whatsoever, you need to make sure that change is having a positive effect. And obviously, sometimes you can tell right away depends on your traffic. But sometimes if you’re a lower traffic store is going to take a week or two or sometimes longer to figure out whether that change has a big enough effect on positive or negative.
Tanner Larsson 26:41
You do need some statistical data there. It can’t be a five sales came through, I know what the answer is, you need to let it build. Typically, just from a rule of thumb a 100 sales, if you’re not running a lot of traffic, and you can’t make statistical significance. 100 sales is a good rule of thumb to at least get a gut feeling of whether something’s working or not. Now, if you’re not making even that many sales, it’s a little bit harder for you to know if it is you’re going to have to really really pay attention.
Jeremy Friedland 27:08
Yeah. I mean, how many internet marketers, come up with a new course because they sold five.
Tanner Larsson 27:14
Totally, proven system.
Jeremy Friedland 27:16
Yeah, like Tanner said, if your store doesn’t have enough traffic to reach that, then just go off of either 100 sales or pay really close attention to what the numbers say and go off of that.
Tanner Larsson 27:34
Absolutely. So this is good. This is a lot of great stuff and an easy tidbit that people can wrap their heads around. But any last words of wisdom or things you want to share before we wrap up?
Jeremy Friedland 27:44
Yeah. I would say be creative. This obviously was a very unconventional thing I did. And most people would have said, Do not do that. Like, what do you think and don’t do something like that. So test things out, because you never know what the outcome is going to be. Get a developer that you can trust, or use a site like Storetasker, or something like that, that there are lots of good Shopify developers on and start coming up with some good ideas, or some just ideas that you think might work and test them out. Because you never know what is going to work and what’s not going to work. And if you can come up with something that’s going to make you an extra $90,872.71 or more.
Tanner Larsson 28:25
Yeah, absolutely. And you know, guys, they are not only selling one product, but they’re also still selling other products, Now they have gotten a boost on one product line. Now you can do different things for different products to get similar results or different things. But it doesn’t have to be a store-wide thing. Okay? So don’t try to look at things in such a macro picture, kind of get granular and go, Hey, this product, how can I maximize this product, whether it’s an upsell, whether it’s a post-purchase, whether it’s a bundle or whatever else, and if you want to do the bundling thing that Jeremy was talking about, offering, like, Hey, you bought this product, or you’re adding this product to cart, but you have a bundle with these, there are some apps out there that will allow you to kind of automate the process of that. So you don’t necessarily have to code it from scratch with a developer. But if you have a bundle, or if you see people buying products, A and B, if they’re not buying C, create a bundle of A, B, and C and try to get people to buy the whole shebang. Or get them by product C as an upsell, post-purchase, and say, Hey, you already got the first two, maybe you should get the third one so you can get the full effect. So a lot of great stuff there.
Jeremy Friedland 29:35
I’d say one more thing is, it just actually just kicked in when you’re talking about this. If you decide to do something like this, like a pop-up or something like that. For God’s sake, don’t do it on every single product in your store. You don’t want your customers going to every single product clicking in the in a pop-up clicking and seeing a pop-up. So just really dial it into one product that you want to make a premium offer or whatever a bundle or something like that. Just don’t drive your customers crazy with pop-ups everywhere.
Tanner Larsson 30:02
Absolutely. Alright, guys, this is a great episode. Thank you so much, Jeremy. What I need you all to do who are listening right now is make sure you’re subscribed guys, wherever you’re listening to right now make sure you click that subscribe button. Also, hop over to our YouTube channel with a video podcast. A lot of times we’re sharing things on video or on the screen that you may want to see later, you can subscribe to the YouTube channel and also on the YouTube channel. Jeremy, myself, and other team members are releasing multiple videos a week on specific training topics that apply to optimizing your store and making it rock. So if you need links to all of that stuff, just go to Build Grow Scale.com forward slash podcast. You can also get the show notes there, links to the YouTube channel, the blog, and all of the other stuff that we got going on. So guys, thank you very much. leave us a review too if you like this podcast, whatever platform you’re on, leave us a review, let us know. And then tell us what other topics you’d like us to cover because this show is for you. Jeremy and I already know this stuff. We don’t need to talk to each other about it. We’re doing this for you. So if you enjoy it, let us know. And we’ll see you in the next episode.
Ecommerce Store Audit
Want us to do an Audit on your e-commerce store and show you how you can make some quick changes that will dramatically increase sales and profits without increasing your traffic?
Ecommerce Store Audit
Want us to do an Audit on your e-commerce store and show you how you can make some quick changes that will dramatically increase sales and profits without increasing your traffic?