Optimized Ecommerce EP 056 – How a Single Pop-up Made $90,000!
Welcome to Episode 056 of Optimized Ecommerce – How a Single Pop-up Made $90,000! I’m your host, Tanner Larsson, CEO of BGS.
BGS means Build Grow Scale! It is a community that we founded where eCommerce entrepreneurs and physical product sellers come together and learn how to take their businesses to the next level.
This week’s guest is Jeremy Friedland. He is one of the BGS Revenue Optimization Experts who works with some of our biggest clients. He also runs the Ecommerce Business Blueprint coaching program — designed for people who want to get their store off the ground from startup to profit.
He joined BGS as a customer and, later on, decided to join the BGS team. Most of our team members have matriculated in that way, they come from being a customer of BGS to becoming part of the team, which is the highest compliment we could ever get.
Here’s just a taste of what we talked about today:
Jeremy shared how one client made an extra $90,872.71 using a SINGLE pop-up!
Jeremy was working with a BGS client, who sells a power massager. They had two versions of that product. One was lower-end and the other was higher-end with more features. Most of their customers were buying the lower-end version, but they wanted to sell more of the higher-end versions.
They have tried a bunch of different strategies such as upselling on the checkout page, but the product is not complementary to the item.
So they’ve tried a pop-up in the cart. Once a customer clicks the add to cart, a pop-up would immediately appear offering the higher-end version with all the great features for only $150 more which lets them save $100 from its original price.
Then, Jeremy talked about the thought process of coming up with the offer using a pop-up.
To come up with that offer, they did post-purchase surveys to find out what features were important to customers that bought the higher-end version—why did they buy the higher-end version over the other one?
They’ve taken those answers and put them inside the pop-up, listing the reasons why the higher-end version is much better. The reason why the strategy worked is that customers were showing an intention of wanting to buy that item.
Offering the product for a lower price is literally giving what the customers want and making it easy for them to purchase the product.
We also discussed a few other fun topics, including:
- How to mitigate a pop-up offer.
- Some cases where a pop-up would work really well.
- Reasons why pop-ups are not being used to interrupt the buyer’s journey.
But you’ll have to watch or listen to the episode to hear about those!
How To Stay Connected With Jeremy Friedland
Want to stay connected with Jeremy? Please check out his social profiles below.
- Facebook Profile: Facebook.com/jeremy.friedland.9889
- Instagram Handle: Instagram.com/jeremy_friedland
Also, Jeremy mentioned the following items on the show. You can find them on: