Reading Time: 6 minutes Building trust is absolutely essential to a well-performing ecommerce store. If you don’t create a trusted persona, very few customers will make a purchase on your site. Gaining your customers’ trust is especially difficult when your brand has little to no sales—but it’s still very possible. Imagine this: You land on a new store with
Reading Time: 4 minutes You probably know the basics of brand promotion: social media, content marketing and email marketing. However, if you don’t cultivate strong relationships with brand ambassadors, you’re missing out on a steady stream of free advertising.
Reading Time: 4 minutes Video Highlights 0:06 Introduction 0:11 Not Always Rainbows And Sunshine 1:00 Tip Worth 1200% Increase ROI 1:20 Dispel The Myth 1:48 A Customer Email List Is Worth $0.20 Per Subscriber 2:02 The Way You Get Your List Up To $1 Per Subscriber 2:30 What This Does 3:02 Doesn’t Need To Be In Large Segment 3:47
Reading Time: 4 minutes If you aren’t leveraging crowdsourcing in your business, you should start. Crowdsourcing has been used by cultures worldwide for centuries, though by other names. Here are a few early examples:
Reading Time: 5 minutes Many entrepreneurs starting out in the ecommerce world drastically underestimate the necessary marketing investment. They think if they find the right products and set the right price, customers will come flocking. Marketing and advertising are useful when you want a growth spurt, but the real work is building out your product offerings. We know better.
Reading Time: 4 minutes Effective content marketing doesn’t happen in a vacuum. It should never be up to just one person in your organization. Building and maintaining a content marketing workflow will help you keep your content marketing efforts on track, which can help you drive massive levels of engagement. An effective content marketing workflow balances the needs of
Reading Time: 13 minutes It’s next to impossible to predict whether a post will go viral. There’s just too many variables. But you can maximize your chances of hitting the big time by employing the tactics in this post. You see, when your content hits all the right notes, your readers will promote it for you. Plus, consistently creating
Reading Time: 3 minutes Inbound marketing is a handy way to stretch an advertising budget. This marketing strategy gives your company a voice, which increases brand awareness. The key ingredient here is trust. Following is a short top-down view of the inbound marketing process:
Reading Time: 4 minutes What do Apple, AT&T, Ford, Hyundai, Domino’s, Google, Konica Minolta, Discover, Dunkin’ Donuts and the NFL have in common? If you answered, ‘They have loyal customers,’ give yourself a pat on the back. According to Forbes, these companies top the list in 2015. Apple, in particular, seems able to convince people they need ever more
Reading Time: 16 minutes The Psychology of Social Proof Before we get to the good stuff, let’s take a step back for an overhead view of human behavior. Our earliest ancestors depended on one another for survival. A single hunter doesn’t present much of a threat on the Savannah. Compared to the other predators out there, we’re weak. Yet