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5 Ways to Use Product Packaging to Give Your Customers an Experience They Won’t Forget! 

Reading Time: 4 minutes It’s a wonderful feeling when something you ordered arrives at your doorstep. You can’t wait to tear the package open, see, touch, and try out your new “thing.” This excitement is something every ecommerce business owner (i.e., you) should take full advantage of, as it’s a golden opportunity to communicate your brand to customers. The

User Testing: The Massively Underutilized Holy Grail of Increasing Your Shopify Store’s Conversion Rate

Reading Time: 9 minutes Your ecommerce store is leaking money Imagine you have a bucket with multiple holes in it and you’re filling it with water. That water represents the potential sales and revenue escaping through the holes. Your store is very similar—however, with an actual bucket, you can clearly see where the holes are, making them easy to fix.

Why Settle for a Drizzle When You Can MAKE IT RAIN! (Upsells, Cross Sells and Down Sells for Dummies)

Reading Time: 6 minutes First and foremost, what is the definition of an upsell, cross-sell and down-sell? Upselling is a sales technique where a seller induces the customer to purchase more expensive items, upgrades or other add-ons, in an attempt to make a more profitable sale. In practice, large businesses usually combine upselling and cross-selling to maximize profit. Cross-Selling is a sales

How to Sell More on Shopify—Even If You’re on a Budget: Part 1 of 6: Shopify Checkout Optimization

Reading Time: 18 minutes Part 1 of 6: Introduction to Revenue Optimization & Shopify Store Checkout One of the main issues that I see ecommerce people struggling with today is traffic. The number one question people who are not familiar with our way of doing business is: “How can I get more traffic to my store?” No one, however,