Author: Brad Owens

Brad Owens

Brad Owens

Brad Owens is a BGS Revenue Optimization expert, instructor, and coach with Ecommerce Business Blueprint (EBB) and EBB Elite. He started working in ecommerce back when Amazon had auctions (hint: that was a long time ago!) and has extensive experience with marketplaces, stores, and retail—even owning a comic shop for eight years. A graduate of the Atlanta Institute of Music, he can sometimes be spotted around Atlanta playing guitar in his hard-rock disco band.
top 5 seo for ecommerce strategies that will help you to skyrocket your ecom sales
Brad Owens

Top 5 Ecommerce SEO Tactics: Boost Sales & Skyrocket Traffic

Reading Time: 7 minutes You’ve put in the hard work to set up your eCommerce store, carefully selecting the products you want to sell and perfecting your website’s design. But what good is all that effort if potential customers need help finding your store online? That’s where search engine optimization (SEO) comes in. By implementing SEO for eCommerce strategies

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Learn what Is organic search In Google Analytics
Brad Owens

What Is Organic Search In Google Analytics? And Powerful Insights About It

Reading Time: 7 minutes You’ve put in countless hours building your online presence, and you’re eager to see the fruits of your labor. But how can you ensure that your website attracts the right audience and drives the desired results? In Google Analytics, “organic search traffic” denotes the visitors who arrive at your website via non-paid search results from

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Brad Owens

3 Tips for Optimizing Your Ecom Footer

Reading Time: 4 minutes The footer on an ecommerce store is a section that every website has, but yet it is often underutilized. In fact, you could say it’s the “Jan Brady” of your webpage … the section that’s often overlooked but begging for attention. In this article, we’re going to talk about optimizing the unloved, often forgotten, and

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recurringrevenue
Brad Owens

Ecom Tip: The ONE Thing You Must Do for Recurring Revenue

Reading Time: 4 minutes If you’re an ecommerce business owner, you may have toyed with the idea (or maybe you’re considering it right now) of adding recurring revenue to your store. If so, I want to make sure you’re aware of the essential element you do not want to overlook.  Risky Business Recurring revenue should be a key consideration

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Brad Owens

Categories and Filters: 3 Tips to Guide Your Customer to Purchase

Reading Time: 8 minutes Hey, it’s Brad with Build Grow Scale. I’m a Revenue Optimization™ expert and I help our clients build, grow, and scale their ecommerce businesses. I’m also an instructor and coach with Ecommerce Business Blueprint, which is our beginner’s course. In this video, we’re going to discuss categories and filters, and how to use them to

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shopify-product-description
Brad Owens

3 Tips for Creating POWERFUL Ecom Product Descriptions

Reading Time: 7 minutes Hey, it is Brad with BGS here, and today I’m going to be talking about creating powerful product pages, creating awesome product page descriptions, with these three tips that I’m going to share with you. I’m one of the Revenue Optimization™ experts with BGS and I help our clients grow and scale their businesses. I’m

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google-analytics
Brad Owens

Google Analytics Key Metrics: Which Page of Your Ecom Store to Focus On

Reading Time: 5 minutes Hey, this is Brad with BGS. I’m a Revenue Optimization™ expert, coach, and instructor with Ecommerce Business Blueprint, which is our beginner’s course. In this video, I’m going to talk about Google Analytics, everybody’s favorite subject, and really how to analyze it and focus on what pages to optimize. First, we’re going to go over

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Brad Owens

Key Ideas to Kickstart Your Ecommerce Marketing

Reading Time: 7 minutes Three years ago, I made the difficult decision to close my retail store, which had been my passion for the previous eight years. I already had an ecommerce store, but I’d neglected it while I put most of my focus on my brick-and-mortar retail business.  Once my retail life was over, I knew I had

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