revenue optimization

Is Your Ecom Cart Page Inspiring Visitors to Buy or Bounce?

Reading Time: 3 minutes Ecommerce business owners rely on customer satisfaction to maintain and grow their businesses. And, contrary to what you might think, the customer journey doesn’t end when someone decides to add an item to their cart and begin the checkout process. In fact, the cart page is where many ecom customers face problems that cause them

Fine-Tuning Your Ecommerce Micro Conversions for Big Wins: Cart Page, Part 4 of 5

Reading Time: 5 minutes This is the fourth article in a five-part ecommerce optimization series on using micro-conversions to increase that one glorious metric all business owners and optimizers obsess over—conversion rate.  If you’re interested in learning all about the micro-conversions associated with each step of the funnel and how each micro-conversion helps increase the overall conversion rate of

Fine-Tuning Your Ecommerce Micro Conversions for Big Wins: Category Pages, Part 2 of 5

Reading Time: 5 minutes This is the second article in a five-part ecommerce optimization series on using micro conversions to increase that one glorious metric all business owners and optimizers obsess over—conversion rate.  If you’re interested in learning all about the micro conversions associated with each step of the funnel and how each micro conversion helps increase the overall

How Superior Customer Support Boosts Your Ecom Store Revenue

Reading Time: 7 minutes If I had to pick only one tool for doing either Revenue Optimization or conversion rate optimization, it would be customer service …  Every business out there talks about how the customer is king. Many take pride in their customer service experience. However, very few companies are actually doing it right! Having someone available to

The 3 Reasons Your Store Needs a Mobile-Optimized Banner

Reading Time: 6 minutes More and more ecommerce traffic is happening on mobile devices. While desktop still tends to win in total sales dollars, mobile is edging into the lead for sessions. Many customers visit your store on their phone after seeing an ad. Later, after carefully reading through everything on desktop, they complete the purchase. It’s simply a

How I Successfully Use Competitor Analysis to Hypothesize Tests

Reading Time: 4 minutes If you’re anything like I was, you probably spend a considerable amount of time analyzing your competitors’ sites. You may even choose to implement, immediately, all the elements you consider cool enough to have on your own store. Yet after all of your implementations, your store is probably under-performing. Why? A lot of us probably

Mindset of a Revenue Optimization Expert – How to Stay Out of Your Own Way

Reading Time: 4 minutes So often I’m asked, “Haley, if I make this change, will I see an increase in conversion rate?” No matter the change, the answer is always simple: “I don’t know.” How can I be a leading revenue optimization expert with Build Grow Scale and not know what will and won’t work? It’s easy—Revenue optimization is