Branding Your Ecom Business: How to Create a Message That Evokes Passion and Loyalty
Reading Time: 5 minutes It’s been said that, “People don’t buy products—they buy brands.” It’s dramatic … but it’s not true in all cases. Sometimes you just need a kitchen towel, and you don’t care about the brand. But new brands entering the fiercely competitive ecommerce space, heed this advice: Creating a clear brand message that resonates for people
