User Testing: The Massively Underutilized Holy Grail of Increasing Your Shopify Store’s Conversion Rate

Reading Time: 9 minutes Your ecommerce store is leaking money Imagine you have a bucket with multiple holes in it and you’re filling it with water. That water represents the potential sales and revenue escaping through the holes. Your store is very similar—however, with an actual bucket, you can clearly see where the holes are, making them easy to fix.

Shopping Cart Optimization: How to Sell More on Shopify (Even If You’re on a Budget) Part 2 of 6

Reading Time: 11 minutes In the previous article, we were talking about optimizing your checkout. Go here to read it (if you haven’t yet), before digging into this one. This is the second of a 6-part series that will go deep into optimizing every step of the buyer’s journey. Here is the full breakdown: Checkout Shopping Cart Product pages Category

How to Sell More on Shopify—Even If You’re on a Budget: Part 1 of 6: Shopify Checkout Optimization

Reading Time: 18 minutes Part 1 of 6: Introduction to Revenue Optimization & Shopify Store Checkout One of the main issues that I see ecommerce people struggling with today is traffic. The number one question people who are not familiar with our way of doing business is: “How can I get more traffic to my store?” No one, however,