Reading Time: 3 minutes Ecommerce business owners rely on customer satisfaction to maintain and grow their businesses. And, contrary to what you might think, the customer journey doesn’t end when someone decides to add an item to their cart and begin the checkout process. In fact, the cart page is where many ecom customers face problems that cause them
Reading Time: 7 minutes Many online store owners think of their website as a whole, but it’s crucial to break your store down and optimize each page separately. Why? Because despite what you may think, not every page should be directly aimed at making the sale. Obviously, everything on your site should work together synergistically to achieve success in
Reading Time: 7 minutes There are ten actions you can take right away to optimize your apparel store website. You’ll be presented with actions to be taken on multiple steps in the purchasing flow and why they’re important, best practices (and why they work), and the benefits you can get with implementation. As you probably know, there are optimizations
Reading Time: 5 minutes This is the fourth article in a five-part ecommerce optimization series on using micro-conversions to increase that one glorious metric all business owners and optimizers obsess over—conversion rate. If you’re interested in learning all about the micro-conversions associated with each step of the funnel and how each micro-conversion helps increase the overall conversion rate of