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Following the wrong business advice will lead to failure.
It’s no secret.
Running a business is tough and everyone needs help from time to time…
Sometimes it’s a little bit of help, sometimes it’s a lot but the biggest mistake you can ever make is thinking you can do EVERYTHING on your own.
You can’t. No one can.
Here’s a quick lesson from history…
In ancient times, you could predict the success of a ruler based on just one thing…and no, it wasn’t their age.
Their success could be predicted by where they got their info.
If the ruler surrounded themself with wise advisors with experience and knowledge, the kingdom flourished.
But if they surrounded themselves with fools they were quickly conquered.
Your business works the exact same way.
The most famous book about strategy ever written, Sun Tzu’s The Art Of War, says this…
“What enables the wise sovereign and the good general to strike and conquer, and achieve things beyond the reach of ordinary men, is foreknowledge.”
When it comes to business you are ‘the good general’, and striking and conquering is business success.
If you’re here now, you already know that knowledge is the key to business success but have you ever stopped to ask yourself where you usually get that knowledge?
Most people turn to Google for their answers which might explain why over 90% of ecom businesses fail…
Sure, Google is great for some things but when you’re building a successful business, you might want to make sure you KNOW where your info is coming from…
When it comes to making SERIOUS decisions, Google is NOT your friend.
It’s so damn easy to find answers nowadays, isn’t it?
Just hop online, type in one question and receive MILLIONS of responses.
I guess that’s why they call this the ‘information age.’
But here’s a word of warning.
Not all information (if you can call it that) is created equal.
You see, if you’re looking for ideas for a kid’s birthday party, or you want to check out a review for a new restaurant it’s great!
- It doesn’t really matter if it’s ‘SnowQueen1’, ‘LoveMonkey69’ or ‘IceDragon’ offering up their suggestions.
- The overall impact on your life is going to be relatively small.
However, when it comes to making a decision that will affect the future of your business, you might want to think more carefully about who’s providing your information.
It’s all too easy to fall into the trap of accepting the first thing you see as the answer you need.
These answers are designed to net as many people as possible by framing a generic catch-all solution as something specific…
Here’s a top tip to remember next time you go looking for answers on Google…
Almost all the answers you’ll find on Google have the same 2 things in common…
- They’re outdated.
- They’re generic.
Outdated and generic advice WILL hurt your business.
They don’t provide you with the quality information you need to succeed.
And I’ll tell you why…
Using outdated strategies is like trying to row past a speedboat…
Google is smart but it isn’t magic.
It takes time to update and reorganize information based on how people consume it.
As more people interact and read valuable information, it starts to climb the ranks.
And that takes time…
The problem with it taking time is that ‘what works’ in business and marketing changes faster than Google can keep up.
That means that there’s a very good chance that the answer staring at you on page 1 of Google is already history and completely USELESS to you.
Business owners often tell us that they’ve done their research and spent a small fortune on a strategy only for it to fail and they can’t understand why…
…but it’s almost always the same thing.
Aside from the fact that 95% of business owners spend more time looking outward at passing traffic instead of focusing on the customers already in their store…
…they also make one more critical mistake.
They try to use strategies that are now ineffective and outdated.
Imagine a salesman convincing you that the rowboat was the ultimate ship.
You spend months painstakingly building one certain you’ve got the best thing out there only for a speedboat to shoot past you the second you hit the water…
This is what’s happening every day with outdated Google advice.
Which is why your money, attention, and effort should be focused inward.
One-size-fits-all ‘advice’ is about as much use as an inflatable dartboard.
No 2 businesses are the same. Period.
It doesn’t matter if you’re selling almost the same product to an almost identical market. Your business is 100% unique.
Think about it this way.
Adidas and Nike both sell high-quality sneakers and sportswear.
So, if they’re both doing the same thing, why hasn’t one put the other out of business yet?
Obviously it’s because they aren’t the same.
They have different selling points, different marketing strategies, they appeal to their audiences in different ways, and they have different challenges and problems to overcome.
JUST LIKE YOU.
The challenges you face as a business owner are as unique as you are.
So it seems crazy to me that some stranger from the internet who’s never seen you or your business, already has a solution wrapped up with a bow on it.
If that sounds too good to be true it’s because it is.
The only way to fix the problems with your business so you can increase your revenue and maximize your profits is to analyze your business.
It might be something major that needs to be addressed, it might be a few minor tweaks that unblock a bottleneck leading to a huge surge in sales…
…but no one can tell you what it is without looking first!
The classic generic solution the fake experts LOVE to give is traffic.
And they couldn’t be more wrong…
Focusing on traffic is pointless if your store is broken.
Traffic. Traffic. Traffic.
Yawn.
That word is so overused it’s lost all its meaning.
In fact, the word traffic has very little meaning to begin with.
Here’s the truth.
Online traffic is exactly the same as traffic in the real world.
You could have a million people drive their cars right past your business, hell, they could drive their cars through your business…
…but if they don’t stop and actually BUY something then it’s POINTLESS.
All you end up with is a BIG bill for providing the route.
The ironic thing about this is that most businesses are already pretty good at getting traffic.
It’s NOT the impossible challenge that the ‘gooroos’ want you to believe.
As long as you’ve got well targeted ads in the right places, the traffic will come.
So, that’s NOT your problem and for most people, it never has been.
The problem is what happens next.
And that is entirely down to you…
The money and profit is on the inside of your business.
If you’ve read our RAP page, you’ll know all about this but here it is again for anyone that missed it.
The most powerful way to organize your priorities is to imagine your online store as a brick-and-mortar store.
Seriously, try it.
Picture yourself as the manager standing behind the tills with a queue full of eager customers waiting to spend their money.
Would you spend time with them processing their transactions, making recommendations, and generally giving them an incredible experience so they want to come back time and time again…
OR
Would you ignore everyone waiting to spend money so you can run around the street handing out flyers to get more customers in?
What do you think will happen to the customers waiting to spend?
Would you wait if it was you standing at the checkout?
I think you know the answer.
So, why wouldn’t you prioritize your online business the exact same way?
Every day, businesses fail because they’re looking outside for new customers instead of inside at the ones they already have.
It’s the things you do INSIDE your store that move the needle in ways you wouldn’t believe.
That’s where your revenue is
That’s where your PROFIT is…
Prioritizing the wrong things is frustrating your customers and costing you a fortune.
You have customers already waiting to give you their money.
THESE PEOPLE ARE YOUR PRIORITY.
Forget traffic for now…
…and remember this…
The further down your funnel your customer is, the closer you are to making money.
Most stores get their priorities completely WRONG.
That’s why the average conversion rate is a shockingly bad 2%.
A 2% conversion rate means that only 2 out of 100 people actually spend money.
This should be setting off huge alarm bells.
Think back to your imaginary brick-and-mortar store.
How would you feel if you had 100 customers inside your store and only 2 of them actually bought something?!
This sounds pretty bad, right? But it’s actually much worse than that.
Here’s some math from one of our conversion optimization geniuses.
What sounds better to you?
4% of 1000 or 2% 1500?
Think about that for a second then read on…
4% of 1000 is equal to 40 paying customers.
2% of 1500 is equal to only 30 paying customers.
Yes. Really.
Even though you have 500 more visitors you actually have less paying customers.
That’s what happens when you prioritize traffic over your conversion rate…
And we’re not done yet, let’s keep going with the math…
The geniuses at BGS discovered something very few people know.
Conversion rates do not follow a simple pattern.
It’s much better for you than that.
It would be logical to think that if your conversion rate went from 2% to 4% that your revenue and net profit would double too, right?
Well, it might be logical but it would be completely WRONG.
Doubling your conversion rate can increase your net profit by 6X or more!
Even a small increase in CR (conversion rate) or AOV (average order value) can make a big difference to your margins.
(We’re more than happy to show you the math on a call.)
Just imagine what your business would look like if your net profit was 6X higher than it is now.
All because you sorted out your priorities and started focusing on the things that mattered…
6X is a lot, isn’t it?
Create a frictionless customer experience and watch the money roll in.
Whether people in your store spend their money or not all comes down to one thing.
SALES FRICTION.
Most e-commerce stores have multiple sticking points that create friction and stop people spending their money.
Ads and traffic do not unstick these points or smooth the way for sales.
You always need to look at things from the customer’s perspective.
For most people, spending their hard earned money is a painful experience.
That’s why it’s your responsibility as a store owner to make it as smooth and effortless as possible.
A smoother process means less pain, leading to a better customer experience and a higher conversion rate.
It’s all very simple…but don’t mistake that for being easy.
Thousands of parts make up your store.
A fault with any one of those parts could be causing friction and costing you thousands in profit every month.
Here are just a few things that COULD be hurting your sales:
- Bounce Rate
- Cart Abandonment
- Mobile Issues
- Complicated Sales Flow
- Visual Complexity
- Lack Of Clarity
- Broken Code
- Glitchy Themes
- External Payment Options
- To Many Colors On Page
- Hidden or Missing Search Bar
- Improper Use of Tags
- Bad Filtering On Category Pages
- Poor Images or Image Choice
- Incorrect Use Of Reviews
- Complicated copy
- Device Compatibility Issues
- Incorrect Use Of PopUps
- Mobile layout issues
- Poor Product Descriptions
- To Many Form Fields
- Slow Page Load Times
- Incorrect Usage Of Social Links
- No Unique Value Proposition
- Lack of Trust
- Wasted Space Above The Fold Space
- Complicated/Confusing Cart
- Walls Of Text
- Poor User Experience
- No Social Proof
- Complicated Store Theme
- Poor Navigation
And believe me when I say that this is NOT a complete list.
One fault, just one point of friction, can be the difference between success and failure…
…And most stores have between 50 and 100 points of friction.
(That figure is based on over 100 successful ecom store transformations.)
Leaving your store with these problems is not an option if you want to succeed.
You COULD go it alone…but that would be a bad decision.
It’s your store and no one can tell you how to run your business.
But the people that succeed in all areas of life are the ones that listen to the experts and KNOW what they don’t know…
…just like the wise ruler.
When you go it alone, you’re standing at the foot of an overwhelming mountain with no Sherpa to guide you.
That means a lot of learning comes from trial and error and that’s not much fun on a mountain.
You can get away with it when the stakes are low and there are no consequences for failure…
…but when your business and livelihood are on the line, the stakes are far too high to take unnecessary risks.
It takes YEARS to learn how to effectively analyze a store.
You have to know how to read advanced data, understand algorithms, how to code, how to develop a website, how to reduce sales friction, the intricacies of copywriting and the list could go on and on.
To gain the knowledge
necessary to even begin to do this yourself, you’d need to spend years of your life and thousands of dollars on courses…
This is time you don’t have and money better spent elsewhere
Thinking of putting your own team together? Think again.
With a business to run, the last thing you want to be doing is learning new skills from scratch.
You are here to make money, not spend every waking moment attending a course or with your nose buried in a book trying to master advanced skills instead of spending time with family and friends.
The other option is to try and build your own revenue optimization team to do it for you…
But the cost and energy it takes to build your own team is so high that it’s almost unbelievable.
You will need a web developer, a CRO manager, and a Google Analytics expert at a minimum.
They’ll need around 12 weeks to really have a shot at optimizing your store.
The cost of hiring a web developer for a week is about $1600. Let’s say you need one for 12 weeks. That’s $19,200.
The cost of a CRO manager is around $50 per hour for 20 hours per week, which adds up to $1000 for just one week. 12 weeks would be $12,000.
Google analytics experts charge $75 per hour, which equates to $1,500 per week or $18,000 for a 12-week project.
The absolute MINIMUM amount of expertise you’ll need is just under 50k.
It’s also not including the time and cost it takes to find these people, recruit them, onboard them, etc.
You’re also left with the entire fate of your business and a huge investment in the hands of a few people…
This will not help your stress levels.
So, if learning it yourself is out and setting up a team is out you’re probably wondering if there’s anything you CAN do…
Well, there is and BGS are here to help you.
The only 2 complete optimization systems you’ll ever need are right here—RAP and ROB.
Here at BGS we are dedicated to delivering real results.
Results that help business owners build, grow, and scale their businesses beyond what they ever could have achieved on their own.
We’ve helped store owners generate 400M in additional sales.
We’ve helped business owners like you break through the barriers to build 6, 7, and even 8 figure stores.
So, when we tell you that improving your conversion rate is the key to success…
…we’re confident we know what we’re talking about.
Here’s a quick recap.
Learning it all yourself is out.
And building your own team is out…
…but there is something you can do.
There is a way to get access to all the expertise you need almost instantly and turn your store around in months not years.
The most powerful system in the world to grow your revenue and profit is RAP.
(You can find out more about RAP here)
RAP is a 10/10, 99% Done-For-You service.
But at $15k ($12k for our Ecom Insider members), it’s a significant financial commitment.
We understand that not everyone has $15k in cash liquid and ready to go.
Now to be clear, EVERYONE that has used RAP has dramatically increased their profits and revenue and easily made their money back in a few months…
On average, we increase your profitability by 15-30% and, in many cases, by more.
…but for those not quite ready to jump on RAP we have something else just for you.
If RAP is a 10/10 done-for-you service then ROB is the 10/10 DIY service.
Listen. We understand.
Not everyone has 12k-15k to drop on their store even if they KNOW it will be well worth the investment.
That’s why our optimization geniuses created ROB.
The Revenue Optimization Blueprint or ROB for short is the DIY version of RAP…
…and is available for just $6k.
That means you can get a personalized analysis and strategic blueprint from the best revenue optimizers in the world for less than half the price of RAP.
The only real difference is that instead of the BGS team doing all the work for you, we provide you with all the information you need to do it yourself.
This is perfect for anyone that:
- Doesn’t have the budget to go all in with RAP.
- Has a competent team of staff and developers already.
- Is looking to get their hands dirty and learn a few new skills.
- And the list could go on.
Here’s how the Revenue Optimization Blueprint works:
STEP 1: Discovery (1 DAY)
The first thing we do is set up a call with you to learn everything we possibly can about you, your store, your niche, and your customers’ pain points.
We will ask you about your ideal customer, current store performance and everything in between during this in-depth discussion.
Step 2: Analysis (2-3 DAYS)
During the discovery call, we will gather as much information as we can about you and then we will start digging into the details.
Your store will be inspected more closely than you have ever seen it before to locate any leaks, problems, or holes that may be costing you money.
Our top optimization experts have made over 100 ecom success stories, and they’ll figure out how to make your store more profitable.
We then analyze all of these and develop a strategy to increase your revenue and profits beyond anything you have ever experienced.
This will all be shared with you
Step 3: Strategy and Fine Tuning (1 WEEK)
With our detailed diagnostic, we have all the information we need to develop a cash-generating strategy for your business.
We’ll outline all the steps you need to take and help build a timeline for you so you can stay on track with the changes.
We’ll organize all the information in order of priority so you can start optimizing things that will move the needle the furthest first.
Step 4: Support (2-8 WEEKS)
We support you through the process by providing accountability and coaching calls once per week.
Here you will have a chance to ask your questions and get our expert advice if there is something you are struggling with.
We’ll also provide guidance to help you stay on track and offer support while you make the optimization changes to your store.
If you make all our recommended changes based on your personalized analysis, you can expect your store to generate 15-30% more revenue than before
With ROB, you’ll get your own personal set of keys to the castle and all the instructions you need on how to use them and which doors to open…
…and once they’re open, the profit will pour in!
(At just 5k most people see a complete return and profit on their investment in a month or 2 after completing the work.)
So, are you ready to get your hands on ROB?
Here Are Just Some Results From Our Revenue Optimization Blueprint.
No more outdated and generic crappy advice. Get personalized strategies that deliver real results.
Our abundance mindset means we are always on the side of business owners.
It’s not that there’s plenty of the pie to go around.
It’s that when people start winning, that pie grows and that’s what we want for you.
BGS is responsible for over $400 million in ecommerce sales.
We have helped hundreds of stores go from barely making ends meet to 6, 7, and even 8 figure businesses.
Businesses have reported record profits through our services, and we can help your business do the same.
We do this every day…
…and we have the knowledge and expertise to build a customized blueprint that will transform the profitability of your business forever.
Since we’ve been in operation our strategies have helped:
- 167 people reached 6-figures in revenue for the first time
- 73 people reached 7-figures in revenue for the first time
- 13 people reached 8-figures in revenue for the first time
So, if you are ready to be amongst the success stories, sign up for ROB today.
Here’s why ROB will be one of the smartest things you ever do for your business.
It’s never an easy decision to part with money.
You work damn hard for it—just like your customers.
But here’s the thing.
Your customers spend money with you every day because they understand the pain of giving up their money is nothing compared to the joy, comfort, and results your products bring them.
It’s the same here for you.
Think how much you are spending on ads to bring in traffic that isn’t even spending money.
Wouldn’t it be better to take that money and invest it in a proven system that you KNOW will increase your revenue and profitability in a matter of months?
Think about what it would cost to try and learn this yourself…
… or the fact it would cost you around 10X as much to try and build your own team.
ROB is here to give you the personalized action plan you need to transform your store for just $6k.
This can only be given away at this price because our team works at such a high level that we can run an analysis faster than anyone else.
ROB gives you everything you need to win…
…and we are right there beside you checking in and providing the guidance you need along the way.
ROB clients typically see a return on their investment in just a few short months…
…but it keeps working for you long after the work is done.
Month on month year on year ROB will keep working and keep bringing in profits that exceed anything you had before.
Imagine looking at your data and seeing your numbers up to 30% higher than they are now WITHOUT seeing the number you’re spending on ads go up by even 1 cent.
That is what ROB can do for you for a one off payment of just 6k.
Your store will be working in overdrive to bring you more money than ever before.
In fact, you’ll literally be making money in your sleep.
The value you get from the Revenue Optimization Blueprint almost sounds too good to be true…
…but it’s the REAL deal!
EXCLUSIVE BONUS FOR ECOM INSIDER MEMBERS.
Having your store transformed by the best optimizers in the world isn’t enough?
Well, we’ve got a bonus offer too.
All members of Ecom Insider can get ROB for just $5,000.
That’s a saving of $1,000.00.
What you do with that $1000 saving is completely up to you.
Vacation? Investment? Treat for you and the family? The choice is yours…
Here’s the last thing I’m going to say on this…
Optimizing your business is the fastest and most effective way to get real results that you can take to the bank.
With ROB, you’ll have a customized plan of everything you need to do and expert guidance to speed you on the path to success.
We are here to help you win…
…because when you win, we win.
If that sounds good to you, then you know what to do.
Interested? Let’s Chat
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