Posts by Jacob Thomson
The Most Important Metrics for Growing Your Ecommerce Store
Too many ecommerce businesses are making vital decisions based on feelings rather than relying on data. But the most successful ecommerce businesses are able to separate what they think is…
Read MoreDesigning a Guarantee
In your customers’ eyes, there is always a risk when shopping online. Even I am skeptical when shopping on a new site! No matter how trustworthy your business seems, there…
Read MoreDrive Sales with a 404 Page
I get it … The 404 page is probably the last page on your mind that you want to focus on optimizing, but don’t discard it yet! What if I…
Read MoreParadox of Choice: You Are Paralyzing Your Visitors by Doing This!
We live in a day and age where online shoppers have more options than ever before … which presumably should lead to more freedom, easier choices and happier customers. Right?…
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