Posts by Jacob Thomson
One Marketing Channel Ecommerce Businesses Should Not Skip in 2021
While 2021 has brought some huge changes to one of the biggest marketing channels used by most marketers (Facebook), it has only further strengthened another marketing channel that has stood the test of time—and it’s only getting bigger and better! I’m talking about email marketing. Truly, no other marketing channel out there right now offers…
Read MorePage Speed Is the ULTIMATE Ecommerce Conversion Killer
Everyone has heard the saying, “Time is money”—and this couldn’t be more true for your ecommerce business. Online shoppers are growing increasingly impatient, and their demands for a speedy website aren’t slowing down, ever! This probably doesn’t come as much of a surprise to you as we live in a world where the quicker we…
Read MoreThe Best Way to Boost Ecommerce Sales Fast
Are you growing frustrated by the lack of sales in your store? Or maybe you wouldn’t mind some more? Well, stick around, because in this post, we’re going to unpack five carefully selected techniques you can implement—or improve on—in your business to generate more sales today. Starting with … 1. Building Trust Tell me, would…
Read MoreThe Most Important Metrics for Growing Your Ecommerce Store
Too many ecommerce businesses are making vital decisions based on feelings rather than relying on data. But the most successful ecommerce businesses are able to separate what they think is right from what isn’t. They do this by focusing on crucial metrics and then make informed decisions based on that data, not just on assumptions. To…
Read MoreDesigning a Guarantee
In your customers’ eyes, there is always a risk when shopping online. Even I am skeptical when shopping on a new site! No matter how trustworthy your business seems, there will always be people who carry fear, uncertainty, and doubt (FUDs) into their shopping experience. It only takes one negative event for your visitor to…
Read MoreDrive Sales with a 404 Page
I get it … The 404 page is probably the last page on your mind that you want to focus on optimizing, but don’t discard it yet! What if I told you that if you follow the optimization suggestions below, you will not only increase customer satisfaction and improve your SEO, but also boost conversions…
Read MoreParadox of Choice: You Are Paralyzing Your Visitors by Doing This!
We live in a day and age where online shoppers have more options than ever before … which presumably should lead to more freedom, easier choices and happier customers. Right? But what if I told you this myriad of options is actually crippling shoppers and causing anxiety in their shopping experience, subsequently resulting in a higher…
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