Fine-Tuning Your Ecommerce Micro Conversions for Big Wins: Cart Page, Part 4 of 5

This is the fourth article in a five-part ecommerce optimization series on using micro-conversions to increase that one glorious metric all business owners and optimizers obsess over—conversion rate.  If you’re interested in learning all about the micro-conversions associated with each step of the funnel and how each micro-conversion helps increase the overall conversion rate of…

Read More

Fine-Tuning Your Ecommerce Micro Conversions for Big Wins: Product Pages, Part 3 of 5

This is the third article in a five-part ecommerce optimization series on using micro conversions to increase that one glorious metric all business owners and optimizers obsess over—conversion rate.  If you’re interested in learning all about the micro conversions associated with each step of the funnel and how each micro conversion helps increase the overall…

Read More

Fine-Tuning Your Ecommerce Micro Conversions for Big Wins: Category Pages, Part 2 of 5

This is the second article in a five-part ecommerce optimization series on using micro conversions to increase that one glorious metric all business owners and optimizers obsess over—conversion rate.  If you’re interested in learning all about the micro conversions associated with each step of the funnel and how each micro conversion helps increase the overall…

Read More

How I Successfully Use Competitor Analysis to Hypothesize Tests

competitor analysis test

If you’re anything like I was, you probably spend a considerable amount of time analyzing your competitors’ sites. You may even choose to implement, immediately, all the elements you consider cool enough to have on your own store. Yet after all of your implementations, your store is probably under-performing. Why? A lot of us probably…

Read More

Turn Your Ecom Store into a Money Magnet with 5 Basic Principles

Ecom Money Magnet

Every website is unique, and with individuality comes a myriad of potential problems your site could have. If you’ve followed Build Grow Scale (BGS) for any length of time, then you’re probably familiar with some of our best practices—things like contact information in the header, labels on icons, and “Add to Cart” buttons (ATCs) above…

Read More

3 Simple Ways to Improve Your Shopify Store’s Function

Shopify's Store Function

A beautiful website is the objective of many business owners. They so badly want to mimic the aesthetics of big brands like Apple and Nike, but most of them aren’t operating at the same multi-billion dollar mark yet. So, if they shouldn’t just blindly mimic top-grossing companies … what should they do? The simple truth is…

Read More