Author: Haley Spindler
Haley Spindler

Fine-Tuning Your Ecommerce Micro Conversions for Big Wins: Cart Page, Part 4 of 5

Reading Time: 5 minutes This is the fourth article in a five-part ecommerce optimization series on using micro-conversions to increase that one glorious metric all business owners and optimizers obsess over—conversion rate.  If you’re interested in learning all about the micro-conversions associated with each step of the funnel and how each micro-conversion helps increase the overall conversion rate of

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July 27, 2021 No Comments
Haley Spindler

Fine-Tuning Your Ecommerce Micro Conversions for Big Wins: Product Pages, Part 3 of 5

Reading Time: 5 minutes This is the third article in a five-part ecommerce optimization series on using micro conversions to increase that one glorious metric all business owners and optimizers obsess over—conversion rate.  If you’re interested in learning all about the micro conversions associated with each step of the funnel and how each micro conversion helps increase the overall

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April 27, 2021 No Comments
Haley Spindler

Fine-Tuning Your Ecommerce Micro Conversions for Big Wins: Category Pages, Part 2 of 5

Reading Time: 5 minutes This is the second article in a five-part ecommerce optimization series on using micro conversions to increase that one glorious metric all business owners and optimizers obsess over—conversion rate.  If you’re interested in learning all about the micro conversions associated with each step of the funnel and how each micro conversion helps increase the overall

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March 2, 2021 No Comments
Haley Spindler

Fine-Tuning Your Micro Conversions for Big Wins: Homepage, Part 1 of 5

Reading Time: 5 minutes This five-part mini series is all about micro conversions and how to use them to increase the one glorious metric all business owners and optimizers obsess over—conversion rate. If you are interested in learning all about the micro conversions associated with each step of the funnel and how each micro conversion aides in increasing the

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November 24, 2020 No Comments
Haley Spindler

How I Successfully Use Competitor Analysis to Hypothesize Tests

Reading Time: 4 minutes If you’re anything like I was, you probably spend a considerable amount of time analyzing your competitors’ sites. You may even choose to implement, immediately, all the elements you consider cool enough to have on your own store. Yet after all of your implementations, your store is probably under-performing. Why? A lot of us probably

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October 13, 2020 No Comments
Haley Spindler

Mindset of a Revenue Optimization Expert – How to Stay Out of Your Own Way

Reading Time: 4 minutes So often I’m asked, “Haley, if I make this change, will I see an increase in conversion rate?” No matter the change, the answer is always simple: “I don’t know.” How can I be a leading revenue optimization expert with Build Grow Scale and not know what will and won’t work? It’s easy—Revenue optimization is

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August 18, 2020 No Comments
Haley Spindler

Turn Your Ecom Store into a Money Magnet with 5 Basic Principles

Reading Time: 5 minutes Every website is unique, and with individuality comes a myriad of potential problems your site could have. If you’ve followed Build Grow Scale (BGS) for any length of time, then you’re probably familiar with some of our best practices—things like contact information in the header, labels on icons, and “Add to Cart” buttons (ATCs) above

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July 7, 2020 No Comments
Haley Spindler

3 Simple Ways to Improve Your Shopify Store’s Function

Reading Time: 6 minutes A beautiful website is the objective of many business owners. They so badly want to mimic the aesthetics of big brands like Apple and Nike, but most of them aren’t operating at the same multi-billion dollar mark yet. So, if they shouldn’t just blindly mimic top-grossing companies … what should they do? The simple truth is

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March 17, 2020 No Comments