Posts by Haley Spindler
Fine-Tuning Your Ecommerce Micro Conversions for Big Wins: Cart Page, Part 4 of 5
This is the fourth article in a five-part ecommerce optimization series on using micro-conversions to increase that one glorious metric all business owners and optimizers obsess over—conversion rate. If you’re interested in learning all about the micro-conversions associated with each step of the funnel and how each micro-conversion helps increase the overall conversion rate of…
Read MoreFine-Tuning Your Ecommerce Micro Conversions for Big Wins: Product Pages, Part 3 of 5
This is the third article in a five-part ecommerce optimization series on using micro conversions to increase that one glorious metric all business owners and optimizers obsess over—conversion rate. If you’re interested in learning all about the micro conversions associated with each step of the funnel and how each micro conversion helps increase the overall…
Read MoreFine-Tuning Your Ecommerce Micro Conversions for Big Wins: Category Pages, Part 2 of 5
This is the second article in a five-part ecommerce optimization series on using micro conversions to increase that one glorious metric all business owners and optimizers obsess over—conversion rate. If you’re interested in learning all about the micro conversions associated with each step of the funnel and how each micro conversion helps increase the overall…
Read MoreFine-Tuning Your Micro Conversions for Big Wins: Homepage, Part 1 of 5
This five-part mini series is all about micro conversions and how to use them to increase the one glorious metric all business owners and optimizers obsess over—conversion rate. If you are interested in learning all about the micro conversions associated with each step of the funnel and how each micro conversion aides in increasing the…
Read MoreHow I Successfully Use Competitor Analysis to Hypothesize Tests
If you’re anything like I was, you probably spend a considerable amount of time analyzing your competitors’ sites. You may even choose to implement, immediately, all the elements you consider cool enough to have on your own store. Yet after all of your implementations, your store is probably under-performing. Why? A lot of us probably…
Read MoreMindset of a Revenue Optimization Expert – How to Stay Out of Your Own Way
So often I’m asked, “Haley, if I make this change, will I see an increase in conversion rate?” No matter the change, the answer is always simple: “I don’t know.” How can I be a leading revenue optimization expert with Build Grow Scale and not know what will and won’t work? It’s easy—Revenue optimization is…
Read MoreTurn Your Ecom Store into a Money Magnet with 5 Basic Principles
Every website is unique, and with individuality comes a myriad of potential problems your site could have. If you’ve followed Build Grow Scale (BGS) for any length of time, then you’re probably familiar with some of our best practices—things like contact information in the header, labels on icons, and “Add to Cart” buttons (ATCs) above…
Read MoreThe Hierarchy of Conversions: A Five-Step Guideline to Optimizing Your Store
I’ve had the privilege of coaching at many Build Grow Scale (BGS) events (learn more about BGS Live 2020 here). As a result, I’ve worked one on one with hundreds of business owners who are concerned with sustainably increasing their conversion rates. Every time I sit down to take a look at a site, owners are…
Read More3 Simple Ways to Improve Your Shopify Store’s Function
A beautiful website is the objective of many business owners. They so badly want to mimic the aesthetics of big brands like Apple and Nike, but most of them aren’t operating at the same multi-billion dollar mark yet. So, if they shouldn’t just blindly mimic top-grossing companies … what should they do? The simple truth is…
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