Author: Dolly Tomas

Dolly Tomas

Dolly Tomas

Dolly, Revenue Optimization Expert at Build Grow Scale! With a wealth of experience in eCommerce and an extensive background in Customer Service as an Operations Manager, Team Leader, and Project Manager, she's got the secret sauce to boost your bottom line. Armed with a Bachelor's degree in Electronics and Communications Engineering, she's a master of numbers and problem-solving. Balancing her professional achievements with her cherished role as a devoted mother to two cute kiddos, Dolly shows her unwavering commitment to driving revenue growth and her ability to navigate complex challenges make her an invaluable asset to any organization.
Build Grow Scale TikTok Shops Setup
Dolly Tomas

How to Set Up TikTok Shop for Your Ecommerce Business

Reading Time: 5 minutes TikTok Shop is a comprehensive ecommerce platform integrated within the TikTok app, designed to facilitate sales and brand growth. It offers sellers the convenience of showcasing and selling products directly via in-feed videos, live streams, and a dedicated Showcase tab on their TikTok profile. This platform enables a seamless shopping experience, encompassing product discovery, detailed

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social proof
Dolly Tomas

What Is Social Proof? How to Use It to Improve Your Business

Reading Time: 12 minutes Social proof is a powerful psychological tool that can significantly increase your credibility and sales; but are you using it to boost your business? Whether you’re running an eCommerce or brick-and-mortar store, understanding and leveraging social proof can be a game-changer. That combined with other optimization best practices like optimizing the checkout form fields and

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examples of biased questions to avoid when creating ecommerce surveys
Dolly Tomas

9 Examples of Biased Questions to Avoid When Conducting a Survey on Your Ecommerce Store Customers

Reading Time: 5 minutes Are you seeking accurate and unbiased feedback from your ecommerce store customers? Then it’s crucial to avoid asking biased questions that could potentially sway their responses. In this article, we will explore ten examples of biased questions to avoid  when conducting surveys. By being aware of these pitfalls, you can ensure that your survey results

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expounding on What Is a Scarcity in marketing and learning how to implement it.
Dolly Tomas

What Is a Scarcity? How to Implement in Ecommerce Marketing

Reading Time: 4 minutes Ever heard of scarcity marketing? It’s a powerful strategy that utilizes the fear of missing out to drive customer action. In this data-driven guide, you’ll learn what scarcity is and how you can strategically apply it in your ecommerce marketing to increase conversions. What is a scarcity in marketing? Scarcity in marketing is when you

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an easy to follow guide on anchor pricing in ecommerce
Dolly Tomas

How Anchor Pricing Can Supercharge Your E-Commerce Sales

Reading Time: 5 minutes Searching for savvy strategies to boost your ecommerce sales? Get ready to discover the power of anchor pricing. It’s a psychological trick that can nudge customers towards higher-priced items and increase your revenue. By effectively understanding and implementing this strategy, you’ll be able to guide your customers’ buying decisions more than you’d think. Ready to

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Implementing a good sms for marketing strategy to increase your store's conversion rate
Dolly Tomas

How SMS Marketing Elevates E-commerce – From Clicks to Sales

Reading Time: 5 minutes Ready to boost your ecommerce sales? You’re about to unlock a powerful tool – SMS marketing for ecommerce. This isn’t your typical marketing channel, it’s personal, direct, and incredibly effective. So, whether you’re new to ecommerce or an established brand, we’ve got the perfect guide to help you navigate SMS marketing. From building your strategy

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elaborating on ecommerce product page best practices to implement on your ecommerce store
Dolly Tomas

7 Ecommerce Must-Have Product Page Best Practices Of 2023

Reading Time: 7 minutes You’ve worked hard to get your online store up and running, but have you implemented the product page best practices that drive sales? If not, it’s time to take a closer look at your product pages. They’re the virtual storefront for your ecommerce business, and their effectiveness can significantly impact your bottom line. Without a

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2023 Ecommerce Customer Service Tips to Transform Clicks Into Loyal Customers
Dolly Tomas

2023 Ecommerce Customer Service Tips You Can’t Afford To Miss: Transforming Clicks Into Loyal Customers

Reading Time: 6 minutes In the digital marketplace, your ecommerce business is constantly vying for attention amongst a sea of competitors. Your secret weapon? Exceptional ecommerce customer service. It’s not just about making the sale anymore, it’s about forging meaningful relationships with your customers that keep them coming back for more. Harness the power of superior customer service, and

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a guide on how to sell online my product in 2023
Dolly Tomas

How To Sell Online My Product In 2023: The Ultimate Guide

Reading Time: 7 minutes You’ve got a great product, and you’re ready to introduce it to the world, but you are wondering how to sell online my product? In 2023, simply having a stellar product isn’t enough. You need to know how to sell it online effectively and efficiently. With the ever-evolving digital landscape, the way consumers shop and

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learn what is ux copywriting and how to use it to improve your ecommerce store
Dolly Tomas

User-Centric Messaging: The Meaning and Magic Behind UX Copywriting

Reading Time: 7 minutes You’ve seen it before – a beautifully designed website or app that’s visually stunning, but something just doesn’t feel right. The buttons, menus, and forms seem to be speaking a different language, leaving you confused and frustrated. That’s where UX copywriting comes in – What is UX copywriting, you may ask?  It is the secret

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