Ecommerce Marketing: How To Extend Customer Life Cycle

Reading Time: 3 minutes What’s up, guys? Tanner Larsson here. I want to tell you about a little recovery strategy that you can use on the backend of your business to increase the lifetime value of your customers and bring back some dead customers. We call it a “win-back campaign.” This is typically an automated email-driven campaign that’s triggered

Why Ecom Store Conversion Rate Doesn’t Matter

Reading Time: 4 minutes Hey everyone! Joe here, from Build Grow Scale. I’m a Revenue Optimization™ expert, and I help ecom store owners build, grow, and scale their business. Today I want to share with you a quick story that happened to me today. So, I have access to our BGS Instagram account, and one of the comments I